Peter Jenetsky
There is an over supply ofquality content in the world
“we are on the cusp of unprecedented     consumer access to premium content -both current and past seasons’ Tv programs   ...
change
studio pArtners
Australias first subcription on demand             movie channel
where does        ouronline video   business?  fit into
US Market Satellite penetration is 89%     Astra chart - Aust vs the world
STV channel services via a range of devices                                             • BOX      no longer requiring the...
expand our reach tothe 70% of Australians    that don’t have STV
ComScore results  Top Video Properties Based on Total Videos Viewed  Total Audience Australia, Age 15+ - home & work locat...
u In the U.S catch up tv  viewing time per person  is more than 12 hours  per monthu 93% increase YOY
Evolve &Embrace
foxtel packages                  u MOVIE                    NETWORK                    CHANNELS                    inclusi...
What have we learnt?
u Define successu match content to platformsu think beyond your worldu Bring it back to core business
Define success        for you
u What is your motivation?u Channel awareness?u Content awareness?u Rights?
Match content to platforms
+
=
u Movie Network Channels keeps movie  fans up to date with bite size trailers  and entertainment news via facebooku Curren...
u Australia’s biggest viral film-making  competition on Facebooku Currently over 3,400 fans and growing
Think beyond your world
bring it backto your core    business
u First territory to acquire outside US
SEASON ONE
u Season 1 launched in August 2007,  3 weeks behind the first US broadcastu Mad Men Season 1 first episode made  available...
u Preview first episode for free via  Fairfax Digital landing page                    u Cross promotion with              ...
Itunes top 10 chart for TV Seasons
u   #1 ranked program on NineMSN                        FixPlay                    u Most viewed episodes                 ...
Season 1-3 Catch uponline                edm      print
mnc.tv/madmenu   Catch up missed episodes    u   O    pportunity to talk to new potential    subscribersu   Hand off quali...
So what has all of this activity      contributed to?
u   Season 2 ratings doubled    Season 1u   Season 3 leapt another 40%
u   Demography shifted from 50+ in    Season 1 to well balanced spread    of adult demographicsu   Now has a brand awarene...
u   Season 4 launch ratings up 40%    on Season 3u   Week on week audience    increases of 20%
embrAce the chAngesgeT involved  evolve
forever chAngedin the contAiners of the pAst
plATforM  device        b roAde r                         deeperthink              curATion, discoverY  coMbinATiondiffere...
PJ Presentation 2010 AIMIA
PJ Presentation 2010 AIMIA
PJ Presentation 2010 AIMIA
PJ Presentation 2010 AIMIA
PJ Presentation 2010 AIMIA
PJ Presentation 2010 AIMIA
PJ Presentation 2010 AIMIA
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PJ Presentation 2010 AIMIA

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PJ Presentation 2010 AIMIA

  1. 1. Peter Jenetsky
  2. 2. There is an over supply ofquality content in the world
  3. 3. “we are on the cusp of unprecedented consumer access to premium content -both current and past seasons’ Tv programs along with archived new-release movies” Will Richmond
  4. 4. change
  5. 5. studio pArtners
  6. 6. Australias first subcription on demand movie channel
  7. 7. where does ouronline video business? fit into
  8. 8. US Market Satellite penetration is 89% Astra chart - Aust vs the world
  9. 9. STV channel services via a range of devices • BOX no longer requiring the traditional set top box
  10. 10. expand our reach tothe 70% of Australians that don’t have STV
  11. 11. ComScore results Top Video Properties Based on Total Videos Viewed Total Audience Australia, Age 15+ - home & work locations Total Internet: Total Audience 970,450 100.0%u GOOGLE SITES 539,060 55.5%u MICROSOFT SITES 29,594 3.0%u FACEBOOK 12,497 1.3% MEGAVIDEO.COM 10,434 1.1% VEVO 7,759 0.8% YAHOO! SITES 5,889 0.6% DAILYMOTION.COM 5,014 0.5% FOX INTERACTIVE MEDIA 3,955 0.4% TELSTRA CORPORATION LIMITED 3,107 0.3% METACAFE 2,976 0.3%
  12. 12. u In the U.S catch up tv viewing time per person is more than 12 hours per monthu 93% increase YOY
  13. 13. Evolve &Embrace
  14. 14. foxtel packages u MOVIE NETWORK CHANNELS inclusions
  15. 15. What have we learnt?
  16. 16. u Define successu match content to platformsu think beyond your worldu Bring it back to core business
  17. 17. Define success for you
  18. 18. u What is your motivation?u Channel awareness?u Content awareness?u Rights?
  19. 19. Match content to platforms
  20. 20. +
  21. 21. =
  22. 22. u Movie Network Channels keeps movie fans up to date with bite size trailers and entertainment news via facebooku Currently over 4,000 fans and growing
  23. 23. u Australia’s biggest viral film-making competition on Facebooku Currently over 3,400 fans and growing
  24. 24. Think beyond your world
  25. 25. bring it backto your core business
  26. 26. u First territory to acquire outside US
  27. 27. SEASON ONE
  28. 28. u Season 1 launched in August 2007, 3 weeks behind the first US broadcastu Mad Men Season 1 first episode made available online ahead of broadcastu Paid catch up service on NineMSN
  29. 29. u Preview first episode for free via Fairfax Digital landing page u Cross promotion with The Vine
  30. 30. Itunes top 10 chart for TV Seasons
  31. 31. u #1 ranked program on NineMSN FixPlay u Most viewed episodes #1 Season 4 Ep 1 #2 Season 1 Ep 1Brand integration
  32. 32. Season 1-3 Catch uponline edm print
  33. 33. mnc.tv/madmenu Catch up missed episodes u O pportunity to talk to new potential subscribersu Hand off qualified leads to STV partners
  34. 34. So what has all of this activity contributed to?
  35. 35. u Season 2 ratings doubled Season 1u Season 3 leapt another 40%
  36. 36. u Demography shifted from 50+ in Season 1 to well balanced spread of adult demographicsu Now has a brand awareness in excess of 80%
  37. 37. u Season 4 launch ratings up 40% on Season 3u Week on week audience increases of 20%
  38. 38. embrAce the chAngesgeT involved evolve
  39. 39. forever chAngedin the contAiners of the pAst
  40. 40. plATforM device b roAde r deeperthink curATion, discoverY coMbinATiondifferentlY
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