PJ Presentation 2010 AIMIA
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Transcript

  • 1. Peter Jenetsky
  • 2. There is an over supply ofquality content in the world
  • 3. “we are on the cusp of unprecedented consumer access to premium content -both current and past seasons’ Tv programs along with archived new-release movies” Will Richmond
  • 4. change
  • 5. studio pArtners
  • 6. Australias first subcription on demand movie channel
  • 7. where does ouronline video business? fit into
  • 8. US Market Satellite penetration is 89% Astra chart - Aust vs the world
  • 9. STV channel services via a range of devices • BOX no longer requiring the traditional set top box
  • 10. expand our reach tothe 70% of Australians that don’t have STV
  • 11. ComScore results Top Video Properties Based on Total Videos Viewed Total Audience Australia, Age 15+ - home & work locations Total Internet: Total Audience 970,450 100.0%u GOOGLE SITES 539,060 55.5%u MICROSOFT SITES 29,594 3.0%u FACEBOOK 12,497 1.3% MEGAVIDEO.COM 10,434 1.1% VEVO 7,759 0.8% YAHOO! SITES 5,889 0.6% DAILYMOTION.COM 5,014 0.5% FOX INTERACTIVE MEDIA 3,955 0.4% TELSTRA CORPORATION LIMITED 3,107 0.3% METACAFE 2,976 0.3%
  • 12. u In the U.S catch up tv viewing time per person is more than 12 hours per monthu 93% increase YOY
  • 13. Evolve &Embrace
  • 14. foxtel packages u MOVIE NETWORK CHANNELS inclusions
  • 15. What have we learnt?
  • 16. u Define successu match content to platformsu think beyond your worldu Bring it back to core business
  • 17. Define success for you
  • 18. u What is your motivation?u Channel awareness?u Content awareness?u Rights?
  • 19. Match content to platforms
  • 20. +
  • 21. =
  • 22. u Movie Network Channels keeps movie fans up to date with bite size trailers and entertainment news via facebooku Currently over 4,000 fans and growing
  • 23. u Australia’s biggest viral film-making competition on Facebooku Currently over 3,400 fans and growing
  • 24. Think beyond your world
  • 25. bring it backto your core business
  • 26. u First territory to acquire outside US
  • 27. SEASON ONE
  • 28. u Season 1 launched in August 2007, 3 weeks behind the first US broadcastu Mad Men Season 1 first episode made available online ahead of broadcastu Paid catch up service on NineMSN
  • 29. u Preview first episode for free via Fairfax Digital landing page u Cross promotion with The Vine
  • 30. Itunes top 10 chart for TV Seasons
  • 31. u #1 ranked program on NineMSN FixPlay u Most viewed episodes #1 Season 4 Ep 1 #2 Season 1 Ep 1Brand integration
  • 32. Season 1-3 Catch uponline edm print
  • 33. mnc.tv/madmenu Catch up missed episodes u O pportunity to talk to new potential subscribersu Hand off qualified leads to STV  partners
  • 34. So what has all of this activity contributed to?
  • 35. u Season 2 ratings doubled Season 1u Season 3 leapt another 40%
  • 36. u Demography shifted from 50+ in Season 1 to well balanced spread of adult demographicsu Now has a brand awareness in excess of 80%
  • 37. u Season 4 launch ratings up 40% on Season 3u Week on week audience increases of 20%
  • 38. embrAce the chAngesgeT involved & evolve
  • 39. forever chAngedin the contAiners of the pAst
  • 40. plATforM & device b roAde r deeperthink curATion, discoverY & coMbinATiondifferentlY