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Astra spotlight pp_ttemplate_final v5a

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Presentation to ASTRA Spotlight conference

Presentation to ASTRA Spotlight conference

Published in: Technology, Business

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  • 1. 2 PETER JENETSKY GENERAL MANAGER CONTENT STRATEGY & MARKETINGPresented by Peter Jenetsky :: 18 October 2011
  • 2. “WE ARE ON THE CUSP OF UNPRECEDENTED CONSUMER ACCESS TO PREMIUM CONTENT- BOTH CURRENT AND PAST SEASONS’ TV PROGRAMS ALONG WITH ARCHIVED NEW-RELEASE MOVIES” WILL RICHMONDPresented by Peter Jenetsky :: 18 October 2011
  • 3. CHANNEL DEMOGRAPHICSPresented by Peter Jenetsky :: 18 October 2011
  • 4. COMMISIONED CONTENTPresented by Peter Jenetsky :: 18 October 2011
  • 5. Male targeted, 25 – 54 Narrative comedies and dramas series THE CHANNELS WE Shorter seasons (6 – 10 part) Generally ½ hour format COMMISSION FOR Teen / tween audience led programming Action / adventure / coming of age stories Broad based prime time family dramas currently not being undertaken by STV or FTA broadcastersPresented by Peter Jenetsky :: 18 October 2011
  • 6. LONG FORM SERIES [Presented by Peter Jenetsky :: 18 October 2011
  • 7. LONG FORM SERIES $13M investment. Fully funded by Movie Network Channels A programming and marketing platform for FMC and FOXTEL & AUSTAR Genuine multi-platform initiative creating a vehicle for audience engagement across a variety of platformsPresented by Peter Jenetsky :: 18 October 2011
  • 8. LOCALLY PRODUCED ENTERTAINMENT CONTENTPresented by Peter Jenetsky :: 18 October 2011
  • 9. CREATE CONTENT THAT ENGAGES WITH AUDIENCESPresented by Peter Jenetsky :: 18 October 2011
  • 10. EXTEND OUR VOICE TO THE 70% OF AUSTRALIANS THAT DON’T HAVE STVPresented by Peter Jenetsky :: 18 October 2011
  • 11. WHERE DOES ONLINE VIDEO & SOCIAL MEDIA FIT INTO OUR BUSINESS?Presented by Peter Jenetsky :: 18 October 2011
  • 12. SOCIAL MEDIA & ONLINE VIDEO PLATFORMS 3rd PARTY SITESPresented by Peter Jenetsky :: 18 October 2011
  • 13. CREATE CONTENT THAT ENCOURAGES BRAND DISCOVERY & CONTENT SHARINGPresented by Peter Jenetsky :: 18 October 2011
  • 14. EMBRACE CONSUMER BEHAVIOUR PLATFORM POLYGAMYPresented by Peter Jenetsky :: 18 October 2011
  • 15. MULTIPLATFORM CONTENT TO CREATE SALES & MARKETING OPPORTUNITIESPresented by Peter Jenetsky :: 18 October 2011
  • 16. “IF WE ARE CURIOUS AND BREAK SOME“DIGITAL DIDNT WEAKEN RULES ANDTHE POWER OF TELEVISION. ENCOURAGE THEIT UNLEASHED IT. WERE HUMAN DESIRE TOGIVING PEOPLE MORE GRAVITATE TOQUALITY AND OPTIONS THAN ORIGINAL IDEAS, TVEVER BEFORE, AND THEYRE WILL TRULY THRIVE.”RESPONDING.” KEVIN REILLYANNE SWEENEY FOX NETWORKSDISNEY / ABCPresented by Peter Jenetsky :: 18 October 2011
  • 17. CONTENT DISCOVERY [ [Presented by Peter Jenetsky :: 18 October 2011
  • 18. COMMISSIONED 92864 views MULTIPLATFORM CONTENTCompetition Winner Mollusks Livin with Steve Presented by Peter Jenetsky :: 18 October 2011
  • 19. Presented by Peter Jenetsky :: 18 October 2011
  • 20. LAUNCHED NOVEMBER 2010 4 CHANNELS MNC ON YOUTUBE 3.5 MILLION VIEWS 7000 SUBSCRIBERSPresented by Peter Jenetsky :: 18 October 2011
  • 21. USING SOCIAL & VIDEO PLATFORMSPresented by Peter Jenetsky :: 18 October 2011
  • 22. Engaged, targeted audience of loyal fans MNC ON FACEBOOK Combined audience 67,626 and risingPresented by Peter Jenetsky :: 18 October 2011
  • 23. CONSPIRACY 365 MULTIPLATFORMPresented by Peter Jenetsky :: 18 October 2011
  • 24. EVOLVE AND EMBRACE
  • 25. INNOVATE & EXPERIMENTPresented by Peter Jenetsky :: 18 October 2011
  • 26. BRAND & CONTENT DISCOVERYPresented by Peter Jenetsky :: 18 October 2011
  • 27. COMMISSIONED CONTENT CONENT HAS FOREVER CHANGEDIT WILL NO LONGER FIT IN THE CONTAINERS OF THE PAST
  • 28. PETER JENETSKY GENERAL MANAGER, CONTENT STRATEGY & MARKETING Twitter: @peterjenetsky www.mnc.tv CONENT www.youtube.com/mnctv www.facebook.com/mnctv www.facebook.com/movieextrawebfest www.facebook.com/conspiracy365Presented by Peter Jenetsky :: 18 October 2011