Email Marketing: Nurturing YourHouse ListJENNIFER WONG, MARKETING, OPTIFY@JENERATIONY | JENNIFER@OPTIFY.NET
The Lead Generation/Lead Nurturing Marketing LoopPage 2                  Confidential
Know Your House List Segmentation                                       Customers     Marketer – Contact                  ...
Set Goals            Establish BaselinePage 4        Confidential
Plan, Set up, and Execute Campaigns                                                                     Killer Offer      ...
Creating the New Offer                    In-house                    expertise           Sales                           ...
Landing Page(s) & Thank You PagePage 7                Confidential
Landing Page & Thank You Page Checklist Is there a call to action? Is the page informative, enjoyable, and visually plea...
Customer Email & Prospect EmailPage 9               Confidential
Email Checklist Before Hitting Send Send test email - Litmus          Check dynamic fields Send email internally       ...
Cross-Channel PromotionPage 11              Confidential
Next Steps Checklist Can we add it to 3rd party syndication? Can we repurpose the content for another type of distributi...
Deliver On-                                      Target Leads                                      to Sales          Measu...
TimelinePage 14    Confidential
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Email Marketing - How to Nurture Your House List

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As a marketer, your house list is the most important thing in your life. This is a step-by-step framework to learn how to protect and grow it, and maximize profit with it.

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  • Know your audienceSet goalsEstablish baselinePlan, set up and execute campaignsDelver on target leads to salesMeasure your programs, share success, start over
  • Day of the week: Thursday/SundayOpen: Click: Conversion rate:Leads:
  • Where do new offers come fromWe want to create content that solves our customers problemsIt all starts with a killer title
  • http://www.optify.net/forms/seo-project-managementhttp://www.optify.net/forms/seo-project-management-template-for-digital-marketing-agencieshttp://www.optify.net/form-returns/thank-you-page-after-the-checklist-for-optimizing-your-press-release-for-seo-request
  • What is the difference between a customer email and prospect emailhttp://www.optify.net/forms/seo-project-managementhttp://www.optify.net/form-returns/thank-you-page-after-the-checklist-for-optimizing-your-press-release-for-seo-request
  • Transcript of "Email Marketing - How to Nurture Your House List"

    1. 1. Email Marketing: Nurturing YourHouse ListJENNIFER WONG, MARKETING, OPTIFY@JENERATIONY | JENNIFER@OPTIFY.NET
    2. 2. The Lead Generation/Lead Nurturing Marketing LoopPage 2 Confidential
    3. 3. Know Your House List Segmentation Customers Marketer – Contact Agency – Contact • All accounts, all time, email • All accounts, all time, email opt out is false opt out is false Marketer – Lead Agency – Lead • All leads, all time, email opt out is false, lead status is call House • All leads, all time, email opt out is false, lead status is working/nurture/re-opened List working/nurture/re- opened, is a marketing agencyPage 3 Confidential
    4. 4. Set Goals Establish BaselinePage 4 Confidential
    5. 5. Plan, Set up, and Execute Campaigns Killer Offer Killer Next Step Future Landing Page Offer Offer Offers Request a Thank You Sign up for Page product our Webinar demo SEO Project Management Thank You Template Email Download Request an our 5 steps to inbound creating a marketing keyword list assessment Email Template for SalesPage 5 Confidential
    6. 6. Creating the New Offer In-house expertise Sales Industry team topics feedback SEO New Product strategy Offer relatedPage 6 Confidential
    7. 7. Landing Page(s) & Thank You PagePage 7 Confidential
    8. 8. Landing Page & Thank You Page Checklist Is there a call to action? Is the page informative, enjoyable, and visually pleasing? Is it a navigable or no-nav landing page? Is the landing page contextually relevant to the asset they were at before hitting the landing page? Has the form been tested and integrated?  Do they get follow up email, show up in SFDC, land on right thank you page, get the right content, are all the fields in SFDC populated, are they attributed to the right campaign Have you proof-read the content? What is the next call to action of the Thank You page? Page 8 Confidential
    9. 9. Customer Email & Prospect EmailPage 9 Confidential
    10. 10. Email Checklist Before Hitting Send Send test email - Litmus  Check dynamic fields Send email internally  Check tracking Verify subject line  Test links Check the scheduling  Proofread Check the list - recipient and exclusion Verify “From” Send real test emailPage 10 Confidential
    11. 11. Cross-Channel PromotionPage 11 Confidential
    12. 12. Next Steps Checklist Can we add it to 3rd party syndication? Can we repurpose the content for another type of distribution?  Webinar?  Blog post?  Byline?  Presentation?  Video? Has it been added to the nurturing workflow? Can we do a website promotion?Page 12 Confidential
    13. 13. Deliver On- Target Leads to Sales Measure your programs Share your success Refine and start overPage 13 Confidential
    14. 14. TimelinePage 14 Confidential

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