Marketing Presentation 7 2008 Final

  • 320 views
Uploaded on

tips for getting people to your great programs

tips for getting people to your great programs

More in: Business , Spiritual
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
320
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • People – who are people in their 20’s and 30’s Programs – what interests them Publicity – what are effect ways to get the word out Charis2 – what Charis is doing on a National level

Transcript

  • 1. Ignatian Spirituality for those in their 20s & 30s Get Attention, Get Attendance: Strategies to Boost Visibility & Turnout at Retreats & Spirituality Programs
  • 2. Charis Ministries
    • Apostolic work of the Chicago Province of the Jesuits since 2000
    • “ Engaging the Whole Person”
      • Contemplation
      • Education
      • Service
      • Community
    • Serving men & Women
    • in their 20s and 30s
      • Millennial (~1977-1998)
      • Gen X (~1965-1976)
  • 3. Today’s Topic:
    • Know your audience
    • Invite collaboration with similar ministries (extend your reach)
    • Plan program & promotion
    • in plenty of time
    • Design well
    • Share the word
    • Evaluate effectiveness
    • Build your network
    Effective Marketing
  • 4. Gen Y Echo-Boomer ’77 / Millennial ’82 80 Million Americans
    • World Events
    • 9-11
    • Columbine
    • Tsunami/Katrina
    • Security and individualism
    • Personal Events
    • Most watched over generation
    • Accept authority
    • Information overload-quick answers, media saturation
    • “ Extreme” Catholicism &
    • mild fundamentalism
    Know your Audience
  • 5. Generation X ~1961-1976 37 Million Americans
    • Significant Events?
    • None! Not to the same degree as other generations
    • Berlin Wall
    • Challenger explosion
    • Tiananmen Square
    • AIDS
    • Personal Events More Formative
    • Divorce 45% in single family home
    • Latchkey kids/two-job families
    • Suspicious of institutions
    • Community as central longing
    • Spiritual, but not religious- even the religious
    • Only 31% feel they belong to a distinct generation.
    Know your Audience
  • 6.
    • Who are
    • YOU?
    Commitment Index Millennial Post Vatican II Vatican II Gen Y Gen X Boomers High 0% 17% 20% Med 73% 67% 67% Low 27% 16% 13% from American Catholics: Their Faith, Their Church, 2006 Know your Audience
  • 7. Invite Collaboration Who has a common interest?
    • Partnerships
      • Co-sponsors
      • Promoters
  • 8. Planning
    • Event details
    • Description
    • Give reason(s)
    • to attend
    • Be creative in
    • word and image
    • Use humor
    • Tell what action to take
  • 9. Give yourself plenty of time
    • 12-14 weeks: Confirm event date, time, location, speaker; collaborate, get sponsors
    • 10-12 weeks: Brainstorm title, image; get feedback from YAs; design postcard or flyer; post event to web page; recruit volunteers
    • 8-10 weeks: Spread the word, write & email bulletin announcements, event news to newspapers; post more details on web page;
    • 6-8 weeks: Extend personal invitations
    • 3-6 weeks: Distribute flyers or postcards at Masses
    • 1-3 weeks: Continue to invite, distribute postcards; get YAs to call other YAs in your parish or organization
    Plan
  • 10. Brainstorming before designing
    • Select format: postcard, flyer, bulleting blurb, email
    • Think about catch phrases, a hook, a tagline
    • Find images: www.istockphoto.com
    • Ask for feedback from those in their 20s & 30s
    • Pull out promo samples
    Plan
  • 11. Searching for the right road? Recent Example Seekers Retreat for Fall 2008
  • 12.
    • Be clear, keep it simple
    • Send them to website for details
    • Bullet points, short phrases
    • One central image
    • Modern, hip, relevant image
    • Use relevant language
    Simple, clear relevant, modern Design Well
  • 13. Example, cont.
  • 14. Just say NO …
    • Clip art of any kind
    • Overload text or copy
    • Avoid unnecessary lines,
    • boxes, graphics
    • Silly, illegible or too many fonts
    • Need to use every inch of available space
    • “Clubby” or irrelevant images
    Design Well Sign up now!
  • 15. DO …
    • Go to istockphotos.com for photos or illustrations
    • Use consistent font
    • Leave white space
    • Send to your webpage
    • Show vs. Tell
    Design Well
  • 16. Example, cont.
  • 17.  
  • 18. Publicity Channels
    • Publicity is free
    • Bulletin blurb
    • Pulpit announcement
    • Priest plug
      • point out the person available after Mass to answer questions
    • Mass petitions: pray for your event
    • Hand out flyers after Mass
    • Suggest stories to Diocesan & local newspapers
    • Personal Invitation
    Share the Word
  • 19.
    • Make it Personal
      • Personal Invitation
      • Direct Mail/Flyers
      • Electronically
        • Targeted email
        • Website
        • Blast email or listserv
    Share the Word
  • 20. How did you do?
    • Use registration tool and evaluations to collect info
    • How did people find out about the event?
    • How did you attract new people?
    Evaluate Effectiveness
  • 21. Develop Your Network
    • Extend personal invitations
      • participate in program
      • help with some [small] aspect
      • Bring or help with a friend
    • Maintain spreadsheet or database
      • contact info
      • volunteer interests
      • profession/areas of expertise
      • time in your parish
      • what they like most about your parish
      • other parishes or churches they attend
    • Say “Thank You” without sales pitch
    Network
  • 22.
    • Re-Cap
    • Know your audience
    • Invite collaboration with similar ministries (extend your reach)
    • Plan program & promotion in plenty of time
    • Design well
    • Share the word
    • Evaluate effectiveness
    • Build your network
    Effective Marketing Any Questions? [email_address] 773-508-2843