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Marketing Presentation 7 2008 Final
 

Marketing Presentation 7 2008 Final

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tips for getting people to your great programs

tips for getting people to your great programs

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  • People – who are people in their 20’s and 30’s Programs – what interests them Publicity – what are effect ways to get the word out Charis2 – what Charis is doing on a National level

Marketing Presentation 7 2008 Final Marketing Presentation 7 2008 Final Presentation Transcript

  • Ignatian Spirituality for those in their 20s & 30s Get Attention, Get Attendance: Strategies to Boost Visibility & Turnout at Retreats & Spirituality Programs
  • Charis Ministries
    • Apostolic work of the Chicago Province of the Jesuits since 2000
    • “ Engaging the Whole Person”
      • Contemplation
      • Education
      • Service
      • Community
    • Serving men & Women
    • in their 20s and 30s
      • Millennial (~1977-1998)
      • Gen X (~1965-1976)
  • Today’s Topic:
    • Know your audience
    • Invite collaboration with similar ministries (extend your reach)
    • Plan program & promotion
    • in plenty of time
    • Design well
    • Share the word
    • Evaluate effectiveness
    • Build your network
    Effective Marketing
  • Gen Y Echo-Boomer ’77 / Millennial ’82 80 Million Americans
    • World Events
    • 9-11
    • Columbine
    • Tsunami/Katrina
    • Security and individualism
    • Personal Events
    • Most watched over generation
    • Accept authority
    • Information overload-quick answers, media saturation
    • “ Extreme” Catholicism &
    • mild fundamentalism
    Know your Audience
  • Generation X ~1961-1976 37 Million Americans
    • Significant Events?
    • None! Not to the same degree as other generations
    • Berlin Wall
    • Challenger explosion
    • Tiananmen Square
    • AIDS
    • Personal Events More Formative
    • Divorce 45% in single family home
    • Latchkey kids/two-job families
    • Suspicious of institutions
    • Community as central longing
    • Spiritual, but not religious- even the religious
    • Only 31% feel they belong to a distinct generation.
    Know your Audience
    • Who are
    • YOU?
    Commitment Index Millennial Post Vatican II Vatican II Gen Y Gen X Boomers High 0% 17% 20% Med 73% 67% 67% Low 27% 16% 13% from American Catholics: Their Faith, Their Church, 2006 Know your Audience
  • Invite Collaboration Who has a common interest?
    • Partnerships
      • Co-sponsors
      • Promoters
  • Planning
    • Event details
    • Description
    • Give reason(s)
    • to attend
    • Be creative in
    • word and image
    • Use humor
    • Tell what action to take
  • Give yourself plenty of time
    • 12-14 weeks: Confirm event date, time, location, speaker; collaborate, get sponsors
    • 10-12 weeks: Brainstorm title, image; get feedback from YAs; design postcard or flyer; post event to web page; recruit volunteers
    • 8-10 weeks: Spread the word, write & email bulletin announcements, event news to newspapers; post more details on web page;
    • 6-8 weeks: Extend personal invitations
    • 3-6 weeks: Distribute flyers or postcards at Masses
    • 1-3 weeks: Continue to invite, distribute postcards; get YAs to call other YAs in your parish or organization
    Plan
  • Brainstorming before designing
    • Select format: postcard, flyer, bulleting blurb, email
    • Think about catch phrases, a hook, a tagline
    • Find images: www.istockphoto.com
    • Ask for feedback from those in their 20s & 30s
    • Pull out promo samples
    Plan
  • Searching for the right road? Recent Example Seekers Retreat for Fall 2008
    • Be clear, keep it simple
    • Send them to website for details
    • Bullet points, short phrases
    • One central image
    • Modern, hip, relevant image
    • Use relevant language
    Simple, clear relevant, modern Design Well
  • Example, cont.
  • Just say NO …
    • Clip art of any kind
    • Overload text or copy
    • Avoid unnecessary lines,
    • boxes, graphics
    • Silly, illegible or too many fonts
    • Need to use every inch of available space
    • “Clubby” or irrelevant images
    Design Well Sign up now!
  • DO …
    • Go to istockphotos.com for photos or illustrations
    • Use consistent font
    • Leave white space
    • Send to your webpage
    • Show vs. Tell
    Design Well
  • Example, cont.
  •  
  • Publicity Channels
    • Publicity is free
    • Bulletin blurb
    • Pulpit announcement
    • Priest plug
      • point out the person available after Mass to answer questions
    • Mass petitions: pray for your event
    • Hand out flyers after Mass
    • Suggest stories to Diocesan & local newspapers
    • Personal Invitation
    Share the Word
    • Make it Personal
      • Personal Invitation
      • Direct Mail/Flyers
      • Electronically
        • Targeted email
        • Website
        • Blast email or listserv
    Share the Word
  • How did you do?
    • Use registration tool and evaluations to collect info
    • How did people find out about the event?
    • How did you attract new people?
    Evaluate Effectiveness
  • Develop Your Network
    • Extend personal invitations
      • participate in program
      • help with some [small] aspect
      • Bring or help with a friend
    • Maintain spreadsheet or database
      • contact info
      • volunteer interests
      • profession/areas of expertise
      • time in your parish
      • what they like most about your parish
      • other parishes or churches they attend
    • Say “Thank You” without sales pitch
    Network
    • Re-Cap
    • Know your audience
    • Invite collaboration with similar ministries (extend your reach)
    • Plan program & promotion in plenty of time
    • Design well
    • Share the word
    • Evaluate effectiveness
    • Build your network
    Effective Marketing Any Questions? [email_address] 773-508-2843