Under The Bridge:Getting Past The      Trolls  Jennifer L. Wojcik    @ TheJenATX    #TrollBWENY
TROLLS
Definition• Takes pleasure in sowing discord• Provokes others into taking up their  cause
Profile of a Troll• Generally male• Young  (some exceptions)• Free time• Few outside interests
Psychological Theories• Deindividuation    • Groupthink    • Distance from target    • Less focused on our own identity   ...
Psychological Theories• Social Learning Theory  • Aggression can be learned through observance /    imitation  • “Jersey S...
Psychological Theories• Social Learning Theory Cont’d  • Motivational  • Disinhibitory  • Opportunistic
Psychological Theories• Misattribution Theory of Humor  • Freud (The “Your Mom” guy…)  • Tenditious Humor (Victim)
Weapon    FLAMEBAITIncendiary comments that   elicit flaming emotional    responses from other             readers.
Tactics•   Ad Hominem attacks•   Online threats•   Offline threats•   Cyberstalking
Strategies forDealing with    Trolls
Strategies•   Stay Calm•   Ignore (See sign)•   Establish clear comment•   rules and enforce them.•   Grow a thick skin;• ...
Case Study: Trolls
TechCrunch: Women In Tech
Q&AYour Turn…
Sources1) http://en.citizendium.org/wiki/Internet_troll2) http://www.newscientist.com/blog/technology/2007/11/dont-flame-m...
Sources, Continued10)http://www.auburnmedia.com/wordpress/2007/10/11/amandas-backstory-reveals-u11)http://www.cyberguards....
THANK YOU   Jennifer L. Wojcik     @TheJenATX        @Pinqued     @PinqSheets  http://Pinqued.comhttp:///PinqSheets.com
Under The Bridge
Under The Bridge
Under The Bridge
Under The Bridge
Under The Bridge
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Under The Bridge

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Under The Bridge

  1. 1. Under The Bridge:Getting Past The Trolls Jennifer L. Wojcik @ TheJenATX #TrollBWENY
  2. 2. TROLLS
  3. 3. Definition• Takes pleasure in sowing discord• Provokes others into taking up their cause
  4. 4. Profile of a Troll• Generally male• Young (some exceptions)• Free time• Few outside interests
  5. 5. Psychological Theories• Deindividuation • Groupthink • Distance from target • Less focused on our own identity • More prone to aggressive behavior
  6. 6. Psychological Theories• Social Learning Theory • Aggression can be learned through observance / imitation • “Jersey Shore kind of world with really inebriated orange people running around with scissors and vodka, unsupervised” ~Jen Kim
  7. 7. Psychological Theories• Social Learning Theory Cont’d • Motivational • Disinhibitory • Opportunistic
  8. 8. Psychological Theories• Misattribution Theory of Humor • Freud (The “Your Mom” guy…) • Tenditious Humor (Victim)
  9. 9. Weapon FLAMEBAITIncendiary comments that elicit flaming emotional responses from other readers.
  10. 10. Tactics• Ad Hominem attacks• Online threats• Offline threats• Cyberstalking
  11. 11. Strategies forDealing with Trolls
  12. 12. Strategies• Stay Calm• Ignore (See sign)• Establish clear comment• rules and enforce them.• Grow a thick skin;• refuse to be baited.• When appropriate,• delete the comment.
  13. 13. Case Study: Trolls
  14. 14. TechCrunch: Women In Tech
  15. 15. Q&AYour Turn…
  16. 16. Sources1) http://en.citizendium.org/wiki/Internet_troll2) http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html3) http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggre4) http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor5) http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name-6) http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/7) http://tantek.pbworks.com/TrollTaxonomy8) http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html9) http://www.zdnet.com/blog/ratcliffe/amanda-chapel-aka-strumpette-needs-some-to
  17. 17. Sources, Continued10)http://www.auburnmedia.com/wordpress/2007/10/11/amandas-backstory-reveals-u11)http://www.cyberguards.com/CyberStalking.html12)http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/13)http://thomaspainescorner.wordpress.com/trolls/14)http://www.ehow.com/about_5449900_social-learning-theory- aggression.html15)http://www.psychologytoday.com/blog/valley-girl-brain/201002/your-first- amendment-right-be-mean
  18. 18. THANK YOU Jennifer L. Wojcik @TheJenATX @Pinqued @PinqSheets http://Pinqued.comhttp:///PinqSheets.com

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