March 2010: AIMIA Nokia Developers Day presentation


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Presentation give to the Nokia Developers Day 2nd March 2010. Provides an overview of the Australian Mobile landscape as at March 2010.

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March 2010: AIMIA Nokia Developers Day presentation

  1. 1. More than a phone<br />The mobile revolution. Site, apps, handsets<br />
  2. 2. How many did you say?<br /> Subs Growth ARPU<br />VHA: 6.895 (+584k) $56<br />Optus: 8.224 (+591) $48<br />Telstra: 10.387 (+681) $50.55<br /> 25.506 +1.856 - 7.8% growth in less than 1 year<br />Wireless Broadband:<br />VHA 673 (+133.7%)<br />Optus 799<br />Telstra 1.325 ( +73%)<br />Australian Population: 21.374 <br />Mobile subscribers: 25.506 119% penetration<br />
  3. 3. Ubiquitous doesn’t come close…<br />Personal<br />Pervasive<br />Always on<br />Uniquely anthropomorphized <br />Increasingly first point of call<br />
  4. 4. Our mobile behaviour<br />As a phone, not that much has changed<br />As a connection device, everything has<br />Social connection <br />Business connection<br />Entertainment connection<br />Internet connection<br />Personal connection<br />We need to think about experiences here<br />Is advertising relevant and right? <br />What is the role of personalisation?<br />What rights do we have to track and monitor behaviour?<br />Privacy will become more of an issue<br />
  5. 5. The third (and sometimes fourth) screen<br />Multitasking<br />
  6. 6. Connection between/across devices<br />Semantic machine to machine communication<br />On unusual devices:<br />Crowdsourcing traffic from GPS signals<br />Interaction between smart remotes<br />Home sensing/smart meters<br />Connectivity to the world - everywhere<br />
  7. 7. IMHO<br />iPhone changed the mobile landscape<br />Increased use of mobile beyond calls<br />Apps store proved a business model<br />Side loading was shown to work<br />Control/non-open nature of Apple is an issue<br />What we can learn from this<br />User experience has to be the starting point<br />Good technology should never need a user guide<br />Features aren’t the driver, ease of use is<br />Mobile is more than a phone – an ecosystem<br />
  8. 8. For developers<br />iTunes apps store is crowded now<br />Discovery is hard, stickiness is harder<br />There is a hungry market that wants a go...<br />Different handset, same functionality<br />The idea of owning the user (and the data) has to go<br />Freemium models are proven and preferred<br />Let me chose what I pay for (even with attention)<br />Lifestyle first, features second<br />Where, when, why – will mobile be used?<br />Social is likely to remain a key driver<br />Advertising and marketing need to fit into this<br />
  9. 9. What next?<br />Augmented Reality (for business and play)<br />Recognizr, Layar, Insqribe, Across Air, Junaio<br />mCommerce<br />Contactless payment, RFID, mWallets<br />Smart remotes for life<br />More than just device management<br />Lifecaching<br />Still/always. In the cloud<br />Deconstructing the device<br />Wearable, embedded<br />
  10. 10. More than a phone<br /> Millions of people are discovering the internet on their handheld devices...<br />What world can we build them?<br />
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