March 2010: AIMIA Nokia Developers Day presentation
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March 2010: AIMIA Nokia Developers Day presentation

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Presentation give to the Nokia Developers Day 2nd March 2010. Provides an overview of the Australian Mobile landscape as at March 2010.

Presentation give to the Nokia Developers Day 2nd March 2010. Provides an overview of the Australian Mobile landscape as at March 2010.

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March 2010: AIMIA Nokia Developers Day presentation March 2010: AIMIA Nokia Developers Day presentation Presentation Transcript

  • More than a phone
    The mobile revolution. Site, apps, handsets
  • How many did you say?
    Subs Growth ARPU
    VHA: 6.895 (+584k) $56
    Optus: 8.224 (+591) $48
    Telstra: 10.387 (+681) $50.55
    25.506 +1.856 - 7.8% growth in less than 1 year
    Wireless Broadband:
    VHA 673 (+133.7%)
    Optus 799
    Telstra 1.325 ( +73%)
    Australian Population: 21.374
    Mobile subscribers: 25.506 119% penetration
  • Ubiquitous doesn’t come close…
    Personal
    Pervasive
    Always on
    Uniquely anthropomorphized
    Increasingly first point of call
  • Our mobile behaviour
    As a phone, not that much has changed
    As a connection device, everything has
    Social connection
    Business connection
    Entertainment connection
    Internet connection
    Personal connection
    We need to think about experiences here
    Is advertising relevant and right?
    What is the role of personalisation?
    What rights do we have to track and monitor behaviour?
    Privacy will become more of an issue
  • The third (and sometimes fourth) screen
    Multitasking
  • Connection between/across devices
    Semantic machine to machine communication
    On unusual devices:
    Crowdsourcing traffic from GPS signals
    Interaction between smart remotes
    Home sensing/smart meters
    Connectivity to the world - everywhere
  • IMHO
    iPhone changed the mobile landscape
    Increased use of mobile beyond calls
    Apps store proved a business model
    Side loading was shown to work
    Control/non-open nature of Apple is an issue
    What we can learn from this
    User experience has to be the starting point
    Good technology should never need a user guide
    Features aren’t the driver, ease of use is
    Mobile is more than a phone – an ecosystem
  • For developers
    iTunes apps store is crowded now
    Discovery is hard, stickiness is harder
    There is a hungry market that wants a go...
    Different handset, same functionality
    The idea of owning the user (and the data) has to go
    Freemium models are proven and preferred
    Let me chose what I pay for (even with attention)
    Lifestyle first, features second
    Where, when, why – will mobile be used?
    Social is likely to remain a key driver
    Advertising and marketing need to fit into this
  • What next?
    Augmented Reality (for business and play)
    Recognizr, Layar, Insqribe, Across Air, Junaio
    mCommerce
    Contactless payment, RFID, mWallets
    Smart remotes for life
    More than just device management
    Lifecaching
    Still/always. In the cloud
    Deconstructing the device
    Wearable, embedded
  • More than a phone
    Millions of people are discovering the internet on their handheld devices...
    What world can we build them?