March 2010: AIMIA Nokia Developers Day presentation

More than a phone
The mobile revolution. Site, apps, handsets

How many did you say?
Subs Growth ARPU
VHA: 6.895 (+584k) $56
Optus: 8.224 (+591) $48
Telstra: 10.387 (+681) $50.55
25.506 +1.856 - 7.8% growth in less than 1 year
Wireless Broadband:
VHA 673 (+133.7%)
Optus 799
Telstra 1.325 ( +73%)
Australian Population: 21.374
Mobile subscribers: 25.506 119% penetration

Ubiquitous doesn’t come close…
Personal
Pervasive
Always on
Uniquely anthropomorphized
Increasingly first point of call

Our mobile behaviour
As a phone, not that much has changed
As a connection device, everything has
Social connection
Business connection
Entertainment connection
Internet connection
Personal connection
We need to think about experiences here
Is advertising relevant and right?
What is the role of personalisation?
What rights do we have to track and monitor behaviour?
Privacy will become more of an issue

The third (and sometimes fourth) screen
Multitasking

Connection between/across devices
Semantic machine to machine communication
On unusual devices:
Crowdsourcing traffic from GPS signals
Interaction between smart remotes
Home sensing/smart meters
Connectivity to the world - everywhere

IMHO
iPhone changed the mobile landscape
Increased use of mobile beyond calls
Apps store proved a business model
Side loading was shown to work
Control/non-open nature of Apple is an issue
What we can learn from this
User experience has to be the starting point
Good technology should never need a user guide
Features aren’t the driver, ease of use is
Mobile is more than a phone – an ecosystem

For developers
iTunes apps store is crowded now
Discovery is hard, stickiness is harder
There is a hungry market that wants a go...
Different handset, same functionality
The idea of owning the user (and the data) has to go
Freemium models are proven and preferred
Let me chose what I pay for (even with attention)
Lifestyle first, features second
Where, when, why – will mobile be used?
Social is likely to remain a key driver
Advertising and marketing need to fit into this

What next?
Augmented Reality (for business and play)
Recognizr, Layar, Insqribe, Across Air, Junaio
mCommerce
Contactless payment, RFID, mWallets
Smart remotes for life
More than just device management
Lifecaching
Still/always. In the cloud
Deconstructing the device
Wearable, embedded

More than a phone
Millions of people are discovering the internet on their handheld devices...
What world can we build them?

March 2010: AIMIA Nokia Developers Day presentation

by Jennifer Wilson on Feb 28, 2010

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March 2010: AIMIA Nokia Developers Day presentation — Presentation Transcript