The Use of Social Media in Recruitment

The use ofSocial Media in Graduate Recruitment
NAGCAS | Brisbane | 5 October 2009
Jenni Proctor |Career Clarity
www.careerclarity.com.au

Personal brandingTwo case studiesWeb 2 tools

Same advice, different context
Prior to 2005
2009 and beyond
Present yourself well in applications and interviews
Present yourself in a good light to potential employers
Look, act and sound as if you would be a good employee
Utilise your network well
Manage your online profile carefully
Maintain consistency of your personal brand
Does a Google search make you seem employable?
Utilise your online and offline networks

Who are you online?
Personal Branding
What’s the image? What’s the access?
Privacy
Companies aren’t “supposed” to check applicants online
Quick Google Search ………….Facebook, YouTube
Global village – “Friends Forever”
What’s online stays online!

Getting a job through Social Media

Social Media as a recruitment tool
Facebook
About 70% of recent Graduates are on Facebook
Strong mode of attracting their attention
Twitter
5 – 10% of University students are on Twitter BUT
About 49% have Distinction or High Distinction average
Strong strategy to attract top graduates in certain industries
(Source: Blog – GradConnection – “How to attract quality grads using Twitter”)

Ernst & Young Careers

Candidate Management Tweets
Apply and Wait………………….Not cool!
Company brand reputation among applicants enhanced by good communication
Companies using Twitter to let people know what the current status is eg
All interviews now complete.
Contacting successful applicants within the next week.
Will this lead to a higher acceptance rate of job offers?

LinkedIn
More oriented towards established careers
You can create a profile, link with people and pay to make contact with others
Is this an untapped source of opportunities for proactive graduates?

Social Networking Freedoms
In 2003 – 2004, Social Media was BLOCKED
Traditional companies
Problems with WILB (Workplace Internet Leisure Browsing)
Contemporary companies want someone who
Can promote their brand
Can acquire new business
Social personality usually uses social media!

Advice for Students
Clued up students are getting in ahead of the companies
Creating personal profile pages to demonstrate their skills eg creative industries students. Video and blogs help them rank well with Google.
Research the companies early. Do they fit?
Join company’s Web 2 profile early – before advertising, before Career Fairs, before applications
What is happening within the company?
Get name known by responding to blogs and forums
Make intelligent comments in blogs and forums
Create an identity using url as part of signature to encourage links to personal page or ePortfolio
Introduce self at Career Fairs……. “Hi I’m Jack. I responded to your blog last week….”

How you can help them
Create a list of the companies that are using Social Media for Recruitment
Could be a Wiki on the University’s career web site as it needs to be kept up to date. Rate of uptake is likely to be fast!
Make them aware of the importance of their personal branding
Encourage them to be proactive in their search

Research tools for you and your students
GradConnection
Google Alerts
Google Reader
RSS feeds
YouTube
SlideShare

Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Monitor a developing news story
Keep current on an industry or company
Latest news about an event or person

RSS feeds
Retrieves the latest content from the sites you are interested in.
Save time by not needing to visit each site individually.
Maintain privacy by not needing to join each site's email newsletter.

Google Reader
An RSS feed to help you keep up with sites you visit
Constantly checks your favourite news sites and blogs for new content
Stored on your computer in one place with Google Reader
Like reading email
Share using Google Reader's built-in public page

YouTube and SlideShare
Careers
Recruitment
Interviews
Personal presentation
Web 2 – Commoncraft on YouTube

Jenni ProctorCareer Clarity
jenni@careerclarity.com.au

The Use of Social Media in Recruitment

by Jenni Proctor on Oct 16, 2009

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