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The Use of Social Media in Recruitment


Presentation for tertiary career advisors about the use of social media in recruitment, what they need to know and how they can assist students.

Presentation for tertiary career advisors about the use of social media in recruitment, what they need to know and how they can assist students.

Published in Career , Technology , News & Politics
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  • 1. The use ofSocial Media in Graduate Recruitment
    NAGCAS | Brisbane | 5 October 2009
    Jenni Proctor |Career Clarity
  • 2. Personal brandingTwo case studiesWeb 2 tools
  • 3. Same advice, different context
    Prior to 2005
    2009 and beyond
    Present yourself well in applications and interviews
    Present yourself in a good light to potential employers
    Look, act and sound as if you would be a good employee
    Utilise your network well
    Manage your online profile carefully
    Maintain consistency of your personal brand
    Does a Google search make you seem employable?
    Utilise your online and offline networks
  • 4. Who are you online?
    Personal Branding
    What’s the image? What’s the access?
    Companies aren’t “supposed” to check applicants online
    Quick Google Search ………….Facebook, YouTube
    Global village – “Friends Forever”
    What’s online stays online!
  • 5. Getting a job through Social Media
  • 6. Social Media as a recruitment tool
    About 70% of recent Graduates are on Facebook
    Strong mode of attracting their attention
    5 – 10% of University students are on Twitter BUT
    About 49% have Distinction or High Distinction average
    Strong strategy to attract top graduates in certain industries
    (Source: Blog – GradConnection – “How to attract quality grads using Twitter”)
  • 7. Ernst & Young Careers
  • 8.
  • 9.
  • 10. Candidate Management Tweets
    Apply and Wait………………….Not cool!
    Company brand reputation among applicants enhanced by good communication
    Companies using Twitter to let people know what the current status is eg
    All interviews now complete.
    Contacting successful applicants within the next week.
    Will this lead to a higher acceptance rate of job offers?
  • 11. LinkedIn
    More oriented towards established careers
    You can create a profile, link with people and pay to make contact with others
    Is this an untapped source of opportunities for proactive graduates?
  • 12. Social Networking Freedoms
    In 2003 – 2004, Social Media was BLOCKED
    Traditional companies
    Problems with WILB (Workplace Internet Leisure Browsing)
    Contemporary companies want someone who
    Can promote their brand
    Can acquire new business
    Social personality usually uses social media!
  • 13. Advice for Students
    Clued up students are getting in ahead of the companies
    Creating personal profile pages to demonstrate their skills eg creative industries students. Video and blogs help them rank well with Google.
    Research the companies early. Do they fit?
    Join company’s Web 2 profile early – before advertising, before Career Fairs, before applications
    What is happening within the company?
    Get name known by responding to blogs and forums
    Make intelligent comments in blogs and forums
    Create an identity using url as part of signature to encourage links to personal page or ePortfolio
    Introduce self at Career Fairs……. “Hi I’m Jack. I responded to your blog last week….”
  • 14. How you can help them
    Create a list of the companies that are using Social Media for Recruitment
    Could be a Wiki on the University’s career web site as it needs to be kept up to date. Rate of uptake is likely to be fast!
    Make them aware of the importance of their personal branding
    Encourage them to be proactive in their search
  • 15. Research tools for you and your students
    Google Alerts
    Google Reader
    RSS feeds
  • 16.
  • 17. Google Alerts
    Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
    Monitor a developing news story
    Keep current on an industry or company
    Latest news about an event or person
  • 18. RSS feeds
    Retrieves the latest content from the sites you are interested in.
    Save time by not needing to visit each site individually.
    Maintain privacy by not needing to join each site's email newsletter.
  • 19. Google Reader
    An RSS feed to help you keep up with sites you visit
    Constantly checks your favourite news sites and blogs for new content
    Stored on your computer in one place with Google Reader
    Like reading email
    Share using Google Reader's built-in public page
  • 20. YouTube and SlideShare
    Personal presentation
    Web 2 – Commoncraft on YouTube
  • 21. Jenni ProctorCareer Clarity