Social Media for Career Education and Community Career Services


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Social media is an effective way to link students and the community with the career information and support that they need. This presentation was prepared and delivered by Jenni Proctor for Career Advisors on the Sunshine Coast of Queensland, September 2 2013.

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Social Media for Career Education and Community Career Services

  1. 1. Effective and Professional Use of Social Media Jenni Proctor Clarity Career Management
  2. 2. Social Media is all about connection
  3. 3. Social Media is a Tool
  4. 4. Who is using Social Media? • 1. Facebook – 11,489,600 Australian users/accounts • 2. YouTube – 11,000,000 UAVs • 3. LinkedIn – 2,757,000 • 4. Tumblr – 2,600,000 • 5. Twitter – 2,167,849 Active Australian Users • 6. Instagram – 1,083,924 Active Australian Users • 7. Pinterest – 640,000 • 8. Google Plus – approx 340,000 media-stats-in-australia-2013-march/
  5. 5. Communication Breakdown • What is your biggest problem in engaging students at the moment? • What career information is of most interest to your students? • How do they currently get this information? • How interested are they?
  6. 6. „Social media is changing the way people interact, present ideas, obtain information and the way they communicate. ICT will need to be fully integrated into the delivery of career development services in response to this paradigm shift. Such a shift has the potential to achieve more, increase career service flexibility and enhance its quality. „ Dr Peter Carey ( Using ICT in Working With Colleagues, Students and Clients in the Career Development Service Industry (unpublished September 1, 2013)
  7. 7. Professional Standards Career practitioners are required to manage information resources and keep up-to-date with technology „to remain current and relevant in practice and, to help individuals use relevant information technology resources and tools, recognising the impact that e-commence and diverse technologies are having on the world of work.‟ (Professional Standards for Career Development Practitioners, 2011)
  8. 8. Finnish Study “Career practitioners' conceptions of social media in career services” Jaana Kuttenen, Raimo Vuorinen & James P. Sampson Jr., Bristish Journal of Guidance and Counselling Vol 41, Issue 3 What did career practitioners think about using Social Media as part of their career service? NO WAY! WORRIED MAYBE? INTERESTED YES, NOW!
  9. 9. I don’t use Social Media at home so why would I want to use it at school? • Couldn‟t see relevance. No added value • “They can come and see me.” • Hang out online nightly. • “I think social media is a bit scary right now, so that the control, and also relative to guidance that we do not make a shift towards that … somehow it has a tremendously increasing power, but it is scary if services and human encounter take place only on the internet, so it is scary.” • So one of these days, am I going to be completely dispensable? • Deliberate boundaries – I don‟t want to do this at home.
  10. 10. I have serious doubts about whether this is a good idea. • “Facebook is a short phenomenon”..a fad • “It [social media] is a challenge to guidance and to organisations as a whole because we have not gained an insight into how and for what we could utilise it.” • Does this promise 24/7 availability? I don't want that. I want office hours. • Advisor offering solutions and information, the student being mainly the recipient of information or advice.
  11. 11. I’m curious about whether it will contribute value to our students. • “… we don't quite know how we would take it …” • “It might bring a possibility to make contact with someone who would hardly come in otherwise.” • “There must be a lot of conversations that are school related, or about training and about everything that relates to education, a lot which we are not aware of.” • “It could be possible to open some topics for discussion, and then in there, I think, so it could be so that everyone could participate there.” • “We have the skills to use social media, but it is somehow so difficult, awkward, and strange for us; it is not so peculiar to us.”
  12. 12. I’m thinking about ways to use Social Media to enhance our school’s career service • “So if it brings the practice closer to the people, it is for sure a good thing.” • “There are many different channels, and this [social media] is not going to substitute the face- to-face guidance; even so, as such it will complement the traditional use of the internet.” • In this category, individuals are seen as active meaning-makers interacting with practitioners and peers.
  13. 13. I’m already trying ways to use Social Media at school • In this fifth category, social media is conceived as indispensable in career services. The practitioners express an excited attitude towards social media and consider it an increasingly important way to extend career services • “We as practitioners should be present there where our clients and youth process their life questions.” • “It feels like this might be the beginning of a new phase in career guidance.”
  14. 14. What’s your viewpoint? I’m already using Social Media successfully at school I’m thinking about ways to use Social Media for our school’s career service I’m curious about whether it will contribute value to our students. I have serious doubts about whether this is a good idea. I don’t use Social Media at home so why would I want to use it at school?
  15. 15. Where are your students? Accessed from 365 Days of Social Media and Tertiary Education Promotion Christine Scott’s presentation to CDAA Conference 2013 – Available on CDAA website
  16. 16. How do they like to get information? Accessed from 365 Days of Social Media and Tertiary Education Promotion Christine Scott’s presentation to CDAA Conference 2013 – Available on CDAA website
  17. 17. Do you know? Twitter – 140 characters Instagram – Photos Tumblr – Short blog posts Kik – Private or group chat Snapchat – Content disappears after viewing Vine – Short videos Pheed – Live stream videos Instagram - Pinboards • Where are your students interacting? • How do they like to get information?
  18. 18. Opening a can of worms Image retrieved from:
  19. 19. School/System Policies • Do you know what you are allowed to do on Social Media? • Do you know if you are allowed to provide information through social media? • Can you engage in conversations?
  20. 20. Students Career Development Theories Educational Theories School Mission and Vision /Systemic Requirements Engagement and Preferences Services Needed
  21. 21. General Guiding Principles • Social media is a powerful for learning when used in an informed and considered manner. • Staff and students must behave in an ethical manner when interacting and using online community sites and resources. • Staff and student online interaction should have a clear purpose and occur in an educational context. • Staff use of personal social media online must be congruent with the professional standards expected of a Catholic teacher. • The Acceptable Use Policy of the school should provide clear boundaries and consequences for the appropriate and inappropriate use of social media sites. Social Media: A Support Document for Catholic Schools in WA
  22. 22. Online Resources – Ask questions • Survey Monkey – create and analyse surveys
  23. 23. Out of the classroom
  24. 24. Sharing Information Slideshare – PowerPoints, docs, PDFs, videos and webinars ScoopIt – Create magazine-style pages to share, with information from the web being fed to your account.
  25. 25. Edmodo
  26. 26. Wikispaces
  27. 27. Sick of teaching résumé writing? • • Infographic Visual Resumes •
  28. 28.
  29. 29. Challenge Your Comfort Zone • Brainstorm possibilities • 3 things you will start this week
  30. 30. It’s all about YOU! • Your career management • Your network • Your professional development through discussion • Your profile – self-promotion • Colour – Your PowerPoints, Slideshares, Resources
  31. 31. Do unto others…
  32. 32. Hidden Job Market
  33. 33. Resources Jenni Proctor