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Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
Social Media   A Fad Or An Essential Career Tool
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Social Media A Fad Or An Essential Career Tool

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Presentation for Career Development Association of Australia, Queensland Branch, about the use of Social Media as a career tool.

Presentation for Career Development Association of Australia, Queensland Branch, about the use of Social Media as a career tool.

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  • 1. Social Media Networking: A fad or an essential career tool
    CDAA | Brisbane | 3 March 2010
    Jenni Proctor | Career Clarity
    jenni@careerclarity.com.au
  • 2. Essential career tool always
    “It’s not what you know, it’s who you know.”
    Networking
  • 3. Traditional networks
  • 4. “It’s not what you know, it’s who knows that you know about it.”
    Networking – A new dimension
  • 5. Typing pool – 2010 version
  • 6.
  • 7. Linked In
    Twitter
    Facebook
    Power TrioBest sites for career management
  • 8. Social
    Mainly social for most people
    Can ask anyone to be your friend
    News Sharing – Status, New babies, Holidays, Parties, Photos
    Business
    Heavily used by small business
    Fan pages and groups to share specific information
    News Sharing – Workshops, Products
    Meetup groups – networking events
    Facebook
  • 9. Ernst & Young Careers
  • 10. <A way of communicating to many using only 140 characters Used a lot by celebs and business US trend to advertise jobs through Twitter >
    That’s 138 characters!
    Headline pointing to your website or article
    Expand your job or business network
    Can search on daily basis – find out what jobs are coming up
    Expert status
    Twitter
  • 11.
  • 12. www.linkedin.com
    More professionally oriented
    Can’t just link with anyone
    Interest groups
    Resume uploaded
    research people, companies, groups
    Linked In
  • 13. August, 2009 - ComScore
    70% of internet users visited social networking websites in 2009
    Nearly 9 million Australians visited a social networking site in June, 2009
    Only 29% in 2008
    Popularity Worldwide:
    Facebook followed by MySpace, Windows Live, Bebo and Twitter.
    Facebook- 6 million visitors and growing 95 % from the previous year.
    MySpace Sites -3.5 million visitors, up 5 %
    Windows Live Profile with nearly 2 million visitors.
    Twitter witnessed the most substantial growth, surging to 8,000,000 visitors in June, 2009
    Orkutalso achieved significant growth, up 607 percent.
    Talent Bar and yworld are upcoming sites.
    Social networking in Australia
  • 14. World’s largest professional network
    48 million members and growing
    875,000 members in Australia
    Over 1,000 companies using LinkedIn Talent Advantage to hire employees.
    Telcos and banks are most likely to take advantage of the business network site
    Telstra, IBM, Optus, National Australia Bank and ANZ listed as the top five companies in Australia with the most employees on LinkedIn.
    Top five positions for Australians on LinkedIn include: business owner, director, manager, consultant and project manager.
    Industries - information technology and services industry, financial services, computer software, telecommunications, marketing and advertising, accounting, education management, human resources, banking and management consulting.
    Reference: http://www.smarte-commerce.com/social-networking-usage-in-australia/
    Linked In
  • 15. Preferred option for professional networking
    Network - Informational interviews
    Integrates blog posts and Twitter
    Can join groups to show expertise and interest
    Can submit articles to showcase expertise and link to website
    Can be useful for researching companies and individuals
    Linked In Advantages
  • 16. Is Social Media Networking helpful in finding a new job?
    14% some contact
    7% “My career profile is available for public view.”
    The Age….
  • 17. Social Networking Freedoms
    In 2003 – 2004, Social Media was BLOCKED
    Traditional companies
    Problems with Workplace Internet Leisure Browsing
    Contemporary companies want someone who
    Can promote their brand
    Can acquire new business
    Social personality usually uses social media!
  • 18. Ciaran Norris, head of social media at the WPP agency Mindshare, says:
    “Last year was definitely a tipping-point for social media. Advertisers can now see it’s not just for kids, it’s not just for geeks – that was the worry before. More clients are asking about what we can do in social media..”
    Evening Standard, London, 25th January, 2010
    Advertisers take it seriously
  • 19. Globalisation
    Economic changes
    Flexible labour practices
    Information technology
    New techniques
    New practices
    New strategies
    New approaches
    World of work
  • 20. Impacts on job seekers
    What we need to tell our clients
    Professional practice
    The use of social media within our profession
    What career practitioners need to know
  • 21. Employers use search engines and social media to evaluate clients
    Internet content = new or lost opportunities
    New opportunities – market skills, establish contacts, promote themself
    Lost opportunities –photos, comments
    Blurred boundaries between public & private
    Privacy being tightened on Facebook
    1. Impacts on job seekers
  • 22. Be aware, not naïve
    Be consistent
    Be respectful
    Update regularly
    2. What we need to tell our clients
  • 23. Their use of Social Media
    Their level of privacy
    Anything on site that is private information
    Their level of awareness about privacy
    Their “exposure” – How would you feel if your employer or prospective employer looked at your site? Help or hinder your prospects?
    Keeping up to date with changes on a site
    Questions for clients
  • 24. Be consistently branded
    How often is it updated?
    Is the information consistent with your resume?
    Professional or social profile?
    Shorts and thongs or business suit?
    Skills, accomplishments, passions, professional interests – Are they visible anywhere?
    Risk minimisation
    Profile Savvy
  • 25. Same Advice, Different Context
    Until about 2009
    Now
    Present yourself well in applications and interviews
    Present yourself in a good light to potential employers
    Look, act and sound as if you would be a good employee
    Utilise your network well
    Manage your online profile carefully
    Maintain consistency of your personal brand
    Does an online search make you seem employable?
    Utilise your online and offline networks
  • 26. Are you networking online?
    Are you learning from others online?
    Are you using social media to promote your own professional interests or business?
    Are you helping your clients to use social networking to their advantage?
    3. Professional Practice
  • 27. Best example I have seen:
    Career Success Radio –
    Keith Keller and Annemarie Cross
    Weekly broadcasts
    International
    Highly visible on main social media sites
    Creating links with many career development organisations and individuals internationally
    www.careersuccessradio.com
    4. Social media with our profession
  • 28. Talent Bar
    Yworld
    Global Career Coaching Alliance
    Yahoo Groups – Career coaches
    Other sites to explore
  • 29. To be Career Development Practitioners of the current times, relevant to all generations and aware of the main modes of communication that people are using………
    Therefore Social Networking is an essential contemporary career development tool.
    Our challenge
  • 30. Contact: Jenni Proctor
    Career Clarity
    jenni@careerclarity.com.au
    www.careerclarity.com.au

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