How to MarketYourself For Success JENNI PROCTOR CAREER STRATEGIST HTTP://REDESIGNRETIREMENT.COM.AU HTTP://JENNIPROCTOR.COM/HTTP://CLARITYCAREERMANAGEMENT.COM.AU/
Marketing Product YOU Know what you have to offer Who needs those skills How you can you link with them Your networks Self-marketing – Resume Self-marketing – Networking Self-marketing – Presentation Being resilient
Your NetworksOffline Family, Friends, Friends of Friends Work colleaguesOnline www.BeNext.com www.LinkedIn.com www.Facebook.com
Self-marketing: Your Résumé Achievement focus rather than responsibilities – Strong verbs eg Managed, Created, Organised Prime real estate on first page Clear Career Summary at the beginning Sometimes statement of skills How long should it be? How far back should you go?
Self-marketing: Your cover letter Grab their interest Can create the bridge Opportunity to reiterate key pointsAny self-marketing or correspondence No typos, no spelling mistakes, no grammatical errors
Interviews Ageless You are being interviewed by an individual not a generation! Dress to impress Your age is obvious so don’t try to look 35! Smart, contemporary, appropriate for the work Language Don’t date yourself through things you say Technology Ensure that you have the required understanding and language
Resilience Dealing with the inevitable Setbacks Barriers Personal doubts Fear How will you maintain your motivation? your positive mind set? your focus? There is no shame in seeking some help.
Jenni Proctor Career Strategist HTTP://REDESIGNRETIREMENT.COM.AU HTTP://JENNIPROCTOR.COM/HTTP://CLARITYCAREERMANAGEMENT.COM.AU/