Write Words MarketingWrite Words Marketing
The PowerThe Power
of aof a
KeywordKeyword
StrategyStrategy
Keywords
used well
...
Write Words MarketingWrite Words Marketing
What are Keywords?
• Why do they matter?
• What makes a good one?
• What do you...
Write Words MarketingWrite Words Marketing
Search Engines Index Pages
• -- Not Sites
Write Words MarketingWrite Words Marketing
Each Page is an Individual
That means each should get its own
keyword term
Write Words MarketingWrite Words Marketing
Don’t Choose Broad Terms
• Education
• Women
• Dogs
• Fitness
Are NOT good keyw...
Write Words MarketingWrite Words Marketing
Where to Find Keywords?
• Wordtracker
• Google Adwords Keyword Tool
• Google In...
Write Words MarketingWrite Words Marketing
Here’s an Example of Keyword
Analysis
Write Words MarketingWrite Words Marketing
What Does It All Mean?
• In the previous slide there are several terms
and 3 co...
Write Words MarketingWrite Words Marketing
Your Task?
Determine the “best” keyword terms for you
based on your audience, y...
Write Words MarketingWrite Words Marketing
What Makes a Good Term?
• Too few searches won’t bring you the traffic
you need...
Write Words MarketingWrite Words Marketing
Assign Each Term or Phrase to
Individual Pages
• Be Specific
• For example, “se...
Write Words MarketingWrite Words Marketing
Keywords Are About Your
Visitor Too
• By using the same language they’re using,...
Write Words MarketingWrite Words Marketing
Now That You Have Your
Terms…What’s Next?
You strategically use them in your co...
Write Words MarketingWrite Words Marketing
3 Strategic Locations
• Headline/Title
• Near the beginning
• In the meta data
Write Words MarketingWrite Words Marketing
Meta-What?
• Meta-Data – Use your keyword terms
effectively “behind the scenes”...
Write Words MarketingWrite Words Marketing
Examples of Meta Descriptions and
Titles
Write Words MarketingWrite Words Marketing
What the User Sees
Write Words MarketingWrite Words Marketing
What the Search Engine Sees
Write Words MarketingWrite Words Marketing
Important Tip
Tip: Use the identical keyword phrase in both
the title and the d...
Write Words MarketingWrite Words Marketing
Here’s How That Might Look in
Wordpress
Write Words MarketingWrite Words Marketing
Recap:
• Determine good keyword terms via software
programs
• “Name” each page ...
Write Words MarketingWrite Words Marketing
Let’s Connect!
• www.jenphillipsapril.com
• jen@jenphillipsapril.com
• https://...
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How to Develop Your Keyword Research Strategy

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Do you want more clients and inquiries from your website? Do you have a good keyword strategy? This is the foundation of your SEO, so don't overlook it!

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  • What does that mean for you?
  • How to Develop Your Keyword Research Strategy

    1. 1. Write Words MarketingWrite Words Marketing The PowerThe Power of aof a KeywordKeyword StrategyStrategy Keywords used well help your prospects find you
    2. 2. Write Words MarketingWrite Words Marketing What are Keywords? • Why do they matter? • What makes a good one? • What do you do with them once you get them?
    3. 3. Write Words MarketingWrite Words Marketing Search Engines Index Pages • -- Not Sites
    4. 4. Write Words MarketingWrite Words Marketing Each Page is an Individual That means each should get its own keyword term
    5. 5. Write Words MarketingWrite Words Marketing Don’t Choose Broad Terms • Education • Women • Dogs • Fitness Are NOT good keyword terms because they’re too competitive. Narrow it down using software and brain power.
    6. 6. Write Words MarketingWrite Words Marketing Where to Find Keywords? • Wordtracker • Google Adwords Keyword Tool • Google Instant (for ideas) • Many others (Google “keyword tools”)
    7. 7. Write Words MarketingWrite Words Marketing Here’s an Example of Keyword Analysis
    8. 8. Write Words MarketingWrite Words Marketing What Does It All Mean? • In the previous slide there are several terms and 3 columns. The first column is demand, the 2nd supply and the 3rd , the competitiveness. Here’s another example:
    9. 9. Write Words MarketingWrite Words Marketing Your Task? Determine the “best” keyword terms for you based on your audience, your service/product and the competitiveness. Spend some time here. This is your foundation.
    10. 10. Write Words MarketingWrite Words Marketing What Makes a Good Term? • Too few searches won’t bring you the traffic you need • Too much competition will leave you buried Try to determine a happy medium
    11. 11. Write Words MarketingWrite Words Marketing Assign Each Term or Phrase to Individual Pages • Be Specific • For example, “services” page can be called “pet sitting in Annapolis” instead of “services”. After all, which do you think your prospect will type into the search engines? “Services”? Or a specific need?
    12. 12. Write Words MarketingWrite Words Marketing Keywords Are About Your Visitor Too • By using the same language they’re using, you make a connection.
    13. 13. Write Words MarketingWrite Words Marketing Now That You Have Your Terms…What’s Next? You strategically use them in your copy and your “behind the scenes” code
    14. 14. Write Words MarketingWrite Words Marketing 3 Strategic Locations • Headline/Title • Near the beginning • In the meta data
    15. 15. Write Words MarketingWrite Words Marketing Meta-What? • Meta-Data – Use your keyword terms effectively “behind the scenes” • This helps your prospects find you.
    16. 16. Write Words MarketingWrite Words Marketing Examples of Meta Descriptions and Titles
    17. 17. Write Words MarketingWrite Words Marketing What the User Sees
    18. 18. Write Words MarketingWrite Words Marketing What the Search Engine Sees
    19. 19. Write Words MarketingWrite Words Marketing Important Tip Tip: Use the identical keyword phrase in both the title and the description.
    20. 20. Write Words MarketingWrite Words Marketing Here’s How That Might Look in Wordpress
    21. 21. Write Words MarketingWrite Words Marketing Recap: • Determine good keyword terms via software programs • “Name” each page individually • Use that page’s term in the headline and other strategic points in the copy • Don’t forget to fill out the SEO fields based on your main keyword term for that page or have your web person enter your description in the code.
    22. 22. Write Words MarketingWrite Words Marketing Let’s Connect! • www.jenphillipsapril.com • jen@jenphillipsapril.com • https://www.facebook.com/JenPhillipsApril • @jenphillipsapri on Twitter About Write Words Marketing A web writer since 2004, Jen helps small to medium businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country. http://jenphillipsapril.comhttp://jenphillipsapril.com
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