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How to Blog for Business

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How to blog for business. Blogging for business can increase your client base and build your credibility. Here's a formula to get more out of your blog efforts.

How to blog for business. Blogging for business can increase your client base and build your credibility. Here's a formula to get more out of your blog efforts.

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  • Make a list of all common questions you get asked about your business (FAQ’s)
    Answer them
    Make another list of the questions you WISH they’d ask you. Answer them.
  • Take the topics you came up with before and write out a few titles for potential blog posts
  • Transcript

    • 1. Get Your Blog On! Write Words Marketing http://jenphillipsapril.com
    • 2. Why Blog? • • • • • Build Traffic Referrals Share on social Showcase your knowledge Other Write Words Marketing
    • 3. How Does Your Blog Fit Into Your Website? Write Words Marketing
    • 4. The 7 Elements of a Good Blog Post for Traffic and Lead Gen • • • • • • • Topic Title Keyword terms Formatting Image Call to action Marketing/Shareability Write Words Marketing
    • 5. Where Do You Find Blog Topics? Answer Questions Write Words Marketing
    • 6. What Are Your 5 FAQ? • Why not write 5 blog posts answering them? Other Topic Ideas: • Tie your product or service to a current event • Attending a conference? Put together a post on topics covered • Share success stories Write Words Marketing
    • 7. Go Ahead, Judge a Blog Post on Its Title • Or How to “Get the Click” Write Words Marketing
    • 8. There’s a Formula for Writing Winning Headlines (Here are 5) • • • • • List posts (7 Ways to…) How to …. If _____ , then ____ The Secret to …. Best… Write Words Marketing
    • 9. You Try It Write Words Marketing
    • 10. Plan Ahead • Research keyword terms • Make a list of possible topics/titles (Editorial Calendar) Write Words Marketing
    • 11. Topics Write Words Marketing
    • 12. Better Searched Keyword Terms Write Words Marketing
    • 13. Where to Find Keywords? • • • • Wordtracker Google Adwords Keyword Tool Google Instant (for ideas) Many others (Google “keyword tools” Write Words Marketing
    • 14. Let’s Turn Them Into Titles Write Words Marketing
    • 15. How to Write It? • • • • • • <H1> Tag (Headline) White Space Bullets Subheads Include a graphic Keywords (SEO Benefits) Write Words Marketing
    • 16. Don’t Forget the Meta Data Write Words Marketing
    • 17. 3 Ways to Market Your Blog • Share on social media • Guest post on other blogs (must be complementary to your business) • Build online relationships Write Words Marketing
    • 18. Let’s Connect! • • • • www.jenphillipsapril.com jen@jenphillipsapril.com https://www.facebook.com/JenPhillipsApril @jenphillipsapri on Twitter About Write Words Marketing A web writer since 2004, Jen helps small to medium businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country. Write Words Marketing http://jenphillipsapril.com

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