0
Get Your Blog On!

Write Words Marketing

http://jenphillipsapril.com
Why Blog?
•
•
•
•
•

Build Traffic
Referrals
Share on social
Showcase your knowledge
Other

Write Words Marketing
How Does Your Blog Fit Into
Your Website?

Write Words Marketing
The 7 Elements of a Good Blog
Post for Traffic and Lead Gen
•
•
•
•
•
•
•

Topic
Title
Keyword terms
Formatting
Image
Call...
Where Do You Find Blog Topics?
Answer Questions

Write Words Marketing
What Are Your 5 FAQ?
• Why not write 5 blog posts answering them?
Other Topic Ideas:
• Tie your product or service to a cu...
Go Ahead, Judge a Blog Post on
Its Title
• Or How to “Get the Click”

Write Words Marketing
There’s a Formula for Writing
Winning Headlines (Here are 5)
•
•
•
•
•

List posts (7 Ways to…)
How to ….
If _____ , then ...
You Try It

Write Words Marketing
Plan Ahead
• Research keyword terms
• Make a list of possible topics/titles (Editorial
Calendar)

Write Words Marketing
Topics

Write Words Marketing
Better Searched Keyword Terms

Write Words Marketing
Where to Find Keywords?
•
•
•
•

Wordtracker
Google Adwords Keyword Tool
Google Instant (for ideas)
Many others (Google “k...
Let’s Turn Them Into Titles

Write Words Marketing
How to Write It?
•
•
•
•
•
•

<H1> Tag (Headline)
White Space
Bullets
Subheads
Include a graphic
Keywords (SEO Benefits)

...
Don’t Forget the Meta Data

Write Words Marketing
3 Ways to Market Your Blog
• Share on social media
• Guest post on other blogs (must be
complementary to your business)
• ...
Let’s Connect!
•
•
•
•

www.jenphillipsapril.com
jen@jenphillipsapril.com
https://www.facebook.com/JenPhillipsApril
@jenph...
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How to Blog for Business

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How to blog for business. Blogging for business can increase your client base and build your credibility. Here's a formula to get more out of your blog efforts.

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  • Make a list of all common questions you get asked about your business (FAQ’s)
    Answer them
    Make another list of the questions you WISH they’d ask you. Answer them.
  • Take the topics you came up with before and write out a few titles for potential blog posts
  • Transcript of "How to Blog for Business"

    1. 1. Get Your Blog On! Write Words Marketing http://jenphillipsapril.com
    2. 2. Why Blog? • • • • • Build Traffic Referrals Share on social Showcase your knowledge Other Write Words Marketing
    3. 3. How Does Your Blog Fit Into Your Website? Write Words Marketing
    4. 4. The 7 Elements of a Good Blog Post for Traffic and Lead Gen • • • • • • • Topic Title Keyword terms Formatting Image Call to action Marketing/Shareability Write Words Marketing
    5. 5. Where Do You Find Blog Topics? Answer Questions Write Words Marketing
    6. 6. What Are Your 5 FAQ? • Why not write 5 blog posts answering them? Other Topic Ideas: • Tie your product or service to a current event • Attending a conference? Put together a post on topics covered • Share success stories Write Words Marketing
    7. 7. Go Ahead, Judge a Blog Post on Its Title • Or How to “Get the Click” Write Words Marketing
    8. 8. There’s a Formula for Writing Winning Headlines (Here are 5) • • • • • List posts (7 Ways to…) How to …. If _____ , then ____ The Secret to …. Best… Write Words Marketing
    9. 9. You Try It Write Words Marketing
    10. 10. Plan Ahead • Research keyword terms • Make a list of possible topics/titles (Editorial Calendar) Write Words Marketing
    11. 11. Topics Write Words Marketing
    12. 12. Better Searched Keyword Terms Write Words Marketing
    13. 13. Where to Find Keywords? • • • • Wordtracker Google Adwords Keyword Tool Google Instant (for ideas) Many others (Google “keyword tools” Write Words Marketing
    14. 14. Let’s Turn Them Into Titles Write Words Marketing
    15. 15. How to Write It? • • • • • • <H1> Tag (Headline) White Space Bullets Subheads Include a graphic Keywords (SEO Benefits) Write Words Marketing
    16. 16. Don’t Forget the Meta Data Write Words Marketing
    17. 17. 3 Ways to Market Your Blog • Share on social media • Guest post on other blogs (must be complementary to your business) • Build online relationships Write Words Marketing
    18. 18. Let’s Connect! • • • • www.jenphillipsapril.com jen@jenphillipsapril.com https://www.facebook.com/JenPhillipsApril @jenphillipsapri on Twitter About Write Words Marketing A web writer since 2004, Jen helps small to medium businesses and nonprofits drive results online. A pet lover, she launched www.all-natural-dog-treat.com in 2004 and grew it to 80,000 organic visitors/month with optimized web content. Now she writes and consults for a variety of small and medium size businesses. She speaks on SEO and social media around the country. Write Words Marketing http://jenphillipsapril.com
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