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3 ways to boost your website rankings
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3 ways to boost your website rankings


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  • The highlighted part is the description and keyword term for that webpage. This page gets a minimum of 2300 page views a month.
  • Transcript

    • 1. 3 Ways to Boost Your Website Rankings
      (& drive qualified traffic to your website)
      Created by Jen Phillips April SEO Copywriter
    • 2. There are 3 Parts to Raising Your Website’s Rankings
      Part 1:Using good, “winnable” keywords
      in your content and your website code
      Part 2: Get more (relevant) links
      Part 3: Local Search (if you’re a local business)
    • 3. Part 1: The Power of the Webpage
      Each webpage needs be able to stand on its own.
      The truth is, not all of your visitors will see your home page. Each page of your site needs:
      To be optimized for “winnable” keywords
      To have a targeted focus
      To have a clear call to action
    • 4. Keywords are Important
      For search engines to know what your site is about, you have to use targeted keywords in both your website code (called “meta” data) as well as in your copy.
      You’ll see results faster if you focus on “winnable” keyword strategies.
    • 5. What’s “winnable”?
      Broad Keywords
      General terms like these put small businesses up against millions of other websites. It’s hard to attract your ideal visitor.
      Targeted Keyword Terms
      Golf packages in Bucks County
      Moving van rentalin Bucks County
      Bridal bouquets in Chestnut Hill, Pa
      By using software tools to uncover the most targeted keywords for your business, you’ll know what terms your audience use to find you.
    • 6. Add Your Targeted Keyword Terms to Your Meta tags
      One of your targeted keyword terms are used in a keyword rich title in your website code.
      They’re added to your keyword description area in the code.
      Your term is used again in a benefit rich description.
    • 7. Here’s an example:
    • 8. On Page Keywords
      Of course, it’s not enough just to add the winnable keyword terms to your website code or “meta” data
      You also need to include them on the page itself.
      Your headline
      Early in your text
      Weave it in (or a related term) in the middle
      At the end
    • 9. Call to Action
      Finally, every page should have a strong
      “call to action”
      What is it you want your visitors to do?
      Sign up for your newsletter?
      Call you for an appointment?
      Something else?
      Your page content needs to lead them to making that choice.
    • 10. Part 2: Get More Links
      Inbound links from relevant sources are crucial to raising your profile
      Some ways to do that:
      Write articles for sites like Ezine Articles
      Write Press Releases for online sources
      Build your social media presence on YouTube & Facebook
    • 11. Part 3: Local Search
      Claim your Google places
      Get reviews on Yelp
      Join Angie’s List (Service Businesses)
      YouTube for videos
      Flickr for photos
      Plenty of others…
    • 12. In Summary:
      If you want your website to get found by your target audience you need to have a solid SEO foundation.
      That includes:
      Solid keywords
      Useful, optimized content
      Creating inbound links
      Optimizing for Local business (if applicable)
    • 13. I use targeted keywords to rewrite your existing content or start from scratch.
      I answer your visitor’s questions within the copy and ask for the next step.
      The result? Higher rankings and greater profits for your business.
      Call Jen today for your free
      30 minute site review 267-265-7291 or email me at to claim your no obligation website review.
      As an SEO Copywriter: