3 ways to boost your website rankingsPresentation Transcript
3 Ways to Boost Your Website Rankings (& drive qualified traffic to your website) Created by Jen Phillips April SEO Copywriter www.jenphillipsapril.com
There are 3 Parts to Raising Your Website’s Rankings Part 1:Using good, “winnable” keywords in your content and your website code Part 2: Get more (relevant) links Part 3: Local Search (if you’re a local business)
Part 1: The Power of the Webpage Each webpage needs be able to stand on its own. The truth is, not all of your visitors will see your home page. Each page of your site needs: To be optimized for “winnable” keywords To have a targeted focus To have a clear call to action
Keywords are Important For search engines to know what your site is about, you have to use targeted keywords in both your website code (called “meta” data) as well as in your copy. You’ll see results faster if you focus on “winnable” keyword strategies.
What’s “winnable”? Broad Keywords Golf Moving Flowers General terms like these put small businesses up against millions of other websites. It’s hard to attract your ideal visitor. Targeted Keyword Terms Golf packages in Bucks County Moving van rentalin Bucks County Bridal bouquets in Chestnut Hill, Pa By using software tools to uncover the most targeted keywords for your business, you’ll know what terms your audience use to find you.
Add Your Targeted Keyword Terms to Your Meta tags One of your targeted keyword terms are used in a keyword rich title in your website code. They’re added to your keyword description area in the code. Your term is used again in a benefit rich description.
Here’s an example:
On Page Keywords Of course, it’s not enough just to add the winnable keyword terms to your website code or “meta” data You also need to include them on the page itself. Your headline Early in your text Weave it in (or a related term) in the middle At the end
Call to Action Finally, every page should have a strong “call to action” What is it you want your visitors to do? Sign up for your newsletter? Call you for an appointment? Something else? Your page content needs to lead them to making that choice.
Part 2: Get More Links Inbound links from relevant sources are crucial to raising your profile Some ways to do that: Write articles for sites like Ezine Articles Blog Write Press Releases for online sources Build your social media presence on YouTube & Facebook
Part 3: Local Search Claim your Google places Get reviews on Yelp Join Angie’s List (Service Businesses) YouTube for videos Flickr for photos Plenty of others…
In Summary: If you want your website to get found by your target audience you need to have a solid SEO foundation. That includes: Solid keywords Useful, optimized content Creating inbound links Optimizing for Local business (if applicable)
I use targeted keywords to rewrite your existing content or start from scratch. I answer your visitor’s questions within the copy and ask for the next step. The result? Higher rankings and greater profits for your business. Call Jen today for your free 30 minute site review 267-265-7291 or email me at firstname.lastname@example.org to claim your no obligation website review. As an SEO Copywriter: