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3 ways to boost your website rankings
 

3 ways to boost your website rankings

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  • The highlighted part is the description and keyword term for that webpage. This page gets a minimum of 2300 page views a month.

3 ways to boost your website rankings 3 ways to boost your website rankings Presentation Transcript

  • 3 Ways to Boost Your Website Rankings
    (& drive qualified traffic to your website)
    Created by Jen Phillips April SEO Copywriter www.jenphillipsapril.com
  • There are 3 Parts to Raising Your Website’s Rankings
    Part 1:Using good, “winnable” keywords
    in your content and your website code
    Part 2: Get more (relevant) links
    Part 3: Local Search (if you’re a local business)
  • Part 1: The Power of the Webpage
    Each webpage needs be able to stand on its own.
    The truth is, not all of your visitors will see your home page. Each page of your site needs:
    To be optimized for “winnable” keywords
    To have a targeted focus
    To have a clear call to action
  • Keywords are Important
    For search engines to know what your site is about, you have to use targeted keywords in both your website code (called “meta” data) as well as in your copy.
    You’ll see results faster if you focus on “winnable” keyword strategies.
  • What’s “winnable”?
    Broad Keywords
    Golf
    Moving
    Flowers
    General terms like these put small businesses up against millions of other websites. It’s hard to attract your ideal visitor.
    Targeted Keyword Terms
    Golf packages in Bucks County
    Moving van rentalin Bucks County
    Bridal bouquets in Chestnut Hill, Pa
    By using software tools to uncover the most targeted keywords for your business, you’ll know what terms your audience use to find you.
  • Add Your Targeted Keyword Terms to Your Meta tags
    One of your targeted keyword terms are used in a keyword rich title in your website code.
    They’re added to your keyword description area in the code.
    Your term is used again in a benefit rich description.
  • Here’s an example:
  • On Page Keywords
    Of course, it’s not enough just to add the winnable keyword terms to your website code or “meta” data
    You also need to include them on the page itself.
    Your headline
    Early in your text
    Weave it in (or a related term) in the middle
    At the end
  • Call to Action
    Finally, every page should have a strong
    “call to action”
    What is it you want your visitors to do?
    Sign up for your newsletter?
    Call you for an appointment?
    Something else?
    Your page content needs to lead them to making that choice.
  • Part 2: Get More Links
    Inbound links from relevant sources are crucial to raising your profile
    Some ways to do that:
    Write articles for sites like Ezine Articles
    Blog
    Write Press Releases for online sources
    Build your social media presence on YouTube & Facebook
  • Part 3: Local Search
    Claim your Google places
    Get reviews on Yelp
    Join Angie’s List (Service Businesses)
    YouTube for videos
    Flickr for photos
    Plenty of others…
  • In Summary:
    If you want your website to get found by your target audience you need to have a solid SEO foundation.
    That includes:
    Solid keywords
    Useful, optimized content
    Creating inbound links
    Optimizing for Local business (if applicable)
  • I use targeted keywords to rewrite your existing content or start from scratch.
    I answer your visitor’s questions within the copy and ask for the next step.
    The result? Higher rankings and greater profits for your business.
    Call Jen today for your free
    30 minute site review 267-265-7291 or email me at jenpapril@gmail.com to claim your no obligation website review.
    As an SEO Copywriter: