21 Steps to a Rockin’
Social Media Presence
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
21 Steps to a Rockin’ Social Media Presence
JEN PHILLIPS APRIL
W...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
What We’ll Cover Today
• Enhancing Your Linked In and Facebook –...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
The Social Media Landscape Is Crowded
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
It Pays to Focus
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Week 1: Linked In
Why Use It? Businesses Report 4X the Leads
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Day 1: Linked In Profile
Upload Your Photo (Under “Profile” you’...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Next Optimize Your Headline for
Search
• Nutritionist is better ...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Get Recommendations
• Give them too!
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Are You Credible?
Photo
•Use a prof. image
•Include an
optimized...
Day 2: Google Alerts/Talkwalker
Talkwalker.com/alerts
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Day 3: Complete Your Profile
• Complete your education (use accu...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Day 4 & 5 Linked In Groups
• Be a Joiner
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Day 6
(small group exercise)
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Day 7:
• Review your LinkedIn groups – Can you share something f...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Week 2:
1 billion +
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Day 8: Dress to Impress
• 851 x 315
• Profile image – 160 x 160
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Make it Professional
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
When you click the donate tab you get…
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Day 9: Content
What will you post?
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
It’s All About Them
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Mix it up
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Eliminate “Social Media Block”
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Plan it out
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Break it Down
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
It Can Be Fun Too
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
3 Ideas:
1—Take one of your FAQ and turn it into a FB post or 3…...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Ask for what you want
• Post a photograph on your Facebook Page
...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Send Out Email
• Day 12: Invite People to Like Your Page
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Day 10-13: Action!
• On Your FB page
• On LinkedIn
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Day 13: Check out the Competition
• What’s your competition doin...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Week 3: Update Your Calendar
• Include different types of posts–...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
What’s Your Real Goal?
• Get them to your website?
• Sign up for...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Review and Adjust
• What’s working? What’s not?
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
How to Streamline
• Schedule posts
• Timers
• Schedule time to p...
#BH13SMPres INTERNET SSID: BlogHer | No Password Required
Let’s Connect!
• jen@jenphillipsapril.com
• https://www.facebook...
“BlogHer is a snake meal
of ideas in a wonton
wrapper of love.
Afterwards you need a 2-
day nap, then it nourishes
you for...
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21 days to a rockin' social media presence as seen at blog her '13

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You know you need a strong social media presence but you don't know where to start. Follow these steps and in 21 days, you can have a solid foundation and start building your momentum.

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  • Rec is recommendations
  • What are people saying? What kinds of questions do they have?
  • Get in groups of 3: 30 seconds – one person introduces her biz1-2 minutes– she gives examples of 2-3 of her FAQAND, she gives an example of the questions she WISHES they would ask. 1-2 minutes– What ?? Do the other group members have? Take turns around the circle  10 minutes total – I provide the time keeping…use the stopwatch on my phone2-3 minutes for feedback
  • Ask people to “like” it. For example, if you run a Ski resort, you could post a picture of a skier deep in the snow, with the instructions to “Click “like” if you’d like to be here.” Asking people to do something increases the likelihood they’ll do it. (5 min if you already have the picture.)
  • Review their Pages. What’s getting a lot of comments or “likes”? How can you use these types of popular posts for your own Page?
  • 21 days to a rockin' social media presence as seen at blog her '13

    1. 1. 21 Steps to a Rockin’ Social Media Presence
    2. 2. #BH13SMPres INTERNET SSID: BlogHer | No Password Required 21 Steps to a Rockin’ Social Media Presence JEN PHILLIPS APRIL Write Words Marketing, @jenphillipsapri INSTRUCTOR
    3. 3. #BH13SMPres INTERNET SSID: BlogHer | No Password Required What We’ll Cover Today • Enhancing Your Linked In and Facebook – Week 1: Linked In, Week 2: Facebook, Week 3: Bringing it all together • Getting it Done • How to Streamline
    4. 4. #BH13SMPres INTERNET SSID: BlogHer | No Password Required The Social Media Landscape Is Crowded
    5. 5. #BH13SMPres INTERNET SSID: BlogHer | No Password Required It Pays to Focus
    6. 6. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Week 1: Linked In Why Use It? Businesses Report 4X the Leads
    7. 7. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Day 1: Linked In Profile Upload Your Photo (Under “Profile” you’ll see “edit profile”)
    8. 8. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Next Optimize Your Headline for Search • Nutritionist is better than “Owner at …” • You have 120 characters—so make the most of it
    9. 9. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Get Recommendations • Give them too!
    10. 10. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Are You Credible? Photo •Use a prof. image •Include an optimized headline Exp. •Include your experience •Highlight skills/results Rec. •Ask for and give recommendations •At least 3
    11. 11. Day 2: Google Alerts/Talkwalker Talkwalker.com/alerts
    12. 12. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Day 3: Complete Your Profile • Complete your education (use accurate dates because Linked In will try to connect you with other alums) • Write your narrative/summary (use keywords) • Upload your resume • Add skills • Add honors/awards/certifications • Ask for and give 3 recommendations • Connect with people – upload your contacts list or manually invite people (Linked In will give you ideas) • Update regularly
    13. 13. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Day 4 & 5 Linked In Groups • Be a Joiner
    14. 14. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Day 6 (small group exercise)
    15. 15. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Day 7: • Review your LinkedIn groups – Can you share something from your FAQ exercise?
    16. 16. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Week 2: 1 billion +
    17. 17. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Day 8: Dress to Impress • 851 x 315 • Profile image – 160 x 160
    18. 18. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Make it Professional
    19. 19. #BH13SMPres INTERNET SSID: BlogHer | No Password Required When you click the donate tab you get…
    20. 20. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Day 9: Content What will you post?
    21. 21. #BH13SMPres INTERNET SSID: BlogHer | No Password Required It’s All About Them
    22. 22. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Mix it up
    23. 23. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Eliminate “Social Media Block”
    24. 24. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Plan it out
    25. 25. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Break it Down
    26. 26. #BH13SMPres INTERNET SSID: BlogHer | No Password Required It Can Be Fun Too
    27. 27. #BH13SMPres INTERNET SSID: BlogHer | No Password Required 3 Ideas: 1—Take one of your FAQ and turn it into a FB post or 3…. 2—What images can you use? 3--Are there relevant pages on your website you can point readers towards? (If not, can you make one?)
    28. 28. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Ask for what you want • Post a photograph on your Facebook Page • Ask for “likes” • Click “like” if you’d like to be here
    29. 29. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Send Out Email • Day 12: Invite People to Like Your Page
    30. 30. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Day 10-13: Action! • On Your FB page • On LinkedIn
    31. 31. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Day 13: Check out the Competition • What’s your competition doing on Facebook and Linked In? • Make a post to your Linked In Status Update
    32. 32. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Week 3: Update Your Calendar • Include different types of posts– include images, video and text • Schedule them at various times
    33. 33. #BH13SMPres INTERNET SSID: BlogHer | No Password Required What’s Your Real Goal? • Get them to your website? • Sign up for your newsletter? • Keep that in mind as you build your community --
    34. 34. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Review and Adjust • What’s working? What’s not?
    35. 35. #BH13SMPres INTERNET SSID: BlogHer | No Password Required How to Streamline • Schedule posts • Timers • Schedule time to plan your content
    36. 36. #BH13SMPres INTERNET SSID: BlogHer | No Password Required Let’s Connect! • jen@jenphillipsapril.com • https://www.facebook.com/JenPhillipsApril • @jenphillipsapri
    37. 37. “BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year.” – @debontherocks

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