Jennifer Joseph Researcher Forrester Research May 20, 2008 Forrester Marketing Blogs Feedback Survey Results
Agenda <ul><li>Who we surveyed </li></ul><ul><li>Feedback from readers </li></ul><ul><li>What it means </li></ul>
Agenda <ul><li>Who we surveyed </li></ul><ul><li>Feedback from readers </li></ul><ul><li>What it means </li></ul>
Who did we survey <ul><li>Surveyed 211 blog readers </li></ul><ul><li>Fielded in April 2008 </li></ul><ul><li>Posted on fo...
Who responded How many employees work for your company worldwide? Source: April 2008 Blog Feedback Online Survey Base: 196...
Who responded (cont.) Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs What i...
Respondents are relatively new, but frequent readers “ How frequently do you read X blog?” “ For how long have you been re...
Most respondents are at least testing online social media tactics Source: April 2008 Blog Feedback Online Survey Base: 211...
Agenda <ul><li>Who we surveyed </li></ul><ul><li>Feedback from readers </li></ul><ul><li>What it means </li></ul>
Most readers subscribe via RSS Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blo...
Volume of content is good Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs Ho...
Quality of content is above average <ul><li>The sum of “Above average” and “excellent” is: </li></ul><ul><ul><li>90% for a...
Industry insights and cutting edge marketing technologies top the list Source: April 2008 Blog Feedback Online Survey Base...
Organization and justification for marketing investments are low on the list Source: April 2008 Blog Feedback Online Surve...
Readers interested in case studies and forecasts Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forre...
Primary content interest varies by blog  <ul><li>IM blog – 61% interested in forecasts and predictions </li></ul><ul><li>G...
Slide shows and continued multi-media are preferred Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Fo...
Net Promoter varies by blog <ul><li>“ Would you recommend this blog to a friend or colleague?” </li></ul><ul><ul><li>All r...
Agenda <ul><li>Who we surveyed </li></ul><ul><li>Feedback from readers </li></ul><ul><li>What it means </li></ul>
What it means <ul><li>Overall, the responses are very positive </li></ul><ul><li>We have an extremely varied audience </li...
Thank you Jennifer Joseph [email_address] www.forrester.com
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Q2 2008 Blog Feedback Survey Data For Blog

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Survey of 211 readers of Forrester marketing analyst blogs, conducted in April 2008.

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Q2 2008 Blog Feedback Survey Data For Blog

  1. 2. Jennifer Joseph Researcher Forrester Research May 20, 2008 Forrester Marketing Blogs Feedback Survey Results
  2. 3. Agenda <ul><li>Who we surveyed </li></ul><ul><li>Feedback from readers </li></ul><ul><li>What it means </li></ul>
  3. 4. Agenda <ul><li>Who we surveyed </li></ul><ul><li>Feedback from readers </li></ul><ul><li>What it means </li></ul>
  4. 5. Who did we survey <ul><li>Surveyed 211 blog readers </li></ul><ul><li>Fielded in April 2008 </li></ul><ul><li>Posted on four blogs: </li></ul><ul><ul><li>Jeremiah Owyang’s Web-strategist </li></ul></ul><ul><ul><li>Interactive Marketing blog </li></ul></ul><ul><ul><li>Groundswell </li></ul></ul><ul><ul><li>Being Peter Kim </li></ul></ul>Distribution of survey respondents by blog Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  5. 6. Who responded How many employees work for your company worldwide? Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs Which country are you based in? (countries were aggregated into regions)
  6. 7. Who responded (cont.) Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs What is your primary role at your company? *Other Forrester roles includes: Chief Information Officer, Analyst Relations Professional, Market Research Professional, Management Consultant, Application Development & Program Management Professional, Advertising Agency, Enterprise Architecture Professional, and IT Infrastructure & Operations Professional
  7. 8. Respondents are relatively new, but frequent readers “ How frequently do you read X blog?” “ For how long have you been reading X blog?” Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  8. 9. Most respondents are at least testing online social media tactics Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  9. 10. Agenda <ul><li>Who we surveyed </li></ul><ul><li>Feedback from readers </li></ul><ul><li>What it means </li></ul>
  10. 11. Most readers subscribe via RSS Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs (multiple responses accepted) “ How do you consume the content on X Blog?”
  11. 12. Volume of content is good Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs How would you rate the volume of content being published on X Blog?
  12. 13. Quality of content is above average <ul><li>The sum of “Above average” and “excellent” is: </li></ul><ul><ul><li>90% for all respondents </li></ul></ul><ul><ul><li>94% for Web-strategist </li></ul></ul><ul><ul><li>93% for Groundswell </li></ul></ul><ul><ul><li>88% for Being Peter Kim </li></ul></ul><ul><ul><li>78% for Interactive Marketing Blog </li></ul></ul>Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ How do you rate the overall quality of content posted on X Blog?”
  13. 14. Industry insights and cutting edge marketing technologies top the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  14. 15. Organization and justification for marketing investments are low on the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  15. 16. Readers interested in case studies and forecasts Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the top three types of content you would like to see more of on X Blog?”
  16. 17. Primary content interest varies by blog <ul><li>IM blog – 61% interested in forecasts and predictions </li></ul><ul><li>Groundswell – after forecasts (57%), 54% selected data charts and Forrester graphics while the other blogs showed 36% or less for this type of content </li></ul><ul><li>Being Peter Kim – 68% selected opinion and editorial compared with 39% or fewer for other blogs </li></ul><ul><li>Web-strategist – 57% want more case studies </li></ul>
  17. 18. Slide shows and continued multi-media are preferred Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the form of content that you would most like to see more of on X Blog.”
  18. 19. Net Promoter varies by blog <ul><li>“ Would you recommend this blog to a friend or colleague?” </li></ul><ul><ul><li>All respondents: 36 </li></ul></ul><ul><ul><li>Web-strategist: 54 </li></ul></ul><ul><ul><li>Groundswell: 39 </li></ul></ul><ul><ul><li>IM Blog: 20 </li></ul></ul><ul><ul><li>Being Peter Kim: N value too small to calculate </li></ul></ul>Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  19. 20. Agenda <ul><li>Who we surveyed </li></ul><ul><li>Feedback from readers </li></ul><ul><li>What it means </li></ul>
  20. 21. What it means <ul><li>Overall, the responses are very positive </li></ul><ul><li>We have an extremely varied audience </li></ul><ul><li>That audience expects and wants more of the type of content we are already providing, specifically case studies </li></ul><ul><li>Post when you have something interesting to share </li></ul><ul><li>Slides and ppt are welcome </li></ul>
  21. 22. Thank you Jennifer Joseph [email_address] www.forrester.com
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