Q2 2008 Blog Feedback Survey Data For Blog

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Survey of 211 readers of Forrester marketing analyst blogs, conducted in April 2008.

Survey of 211 readers of Forrester marketing analyst blogs, conducted in April 2008.

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  • 1.  
  • 2. Jennifer Joseph Researcher Forrester Research May 20, 2008 Forrester Marketing Blogs Feedback Survey Results
  • 3. Agenda
    • Who we surveyed
    • Feedback from readers
    • What it means
  • 4. Agenda
    • Who we surveyed
    • Feedback from readers
    • What it means
  • 5. Who did we survey
    • Surveyed 211 blog readers
    • Fielded in April 2008
    • Posted on four blogs:
      • Jeremiah Owyang’s Web-strategist
      • Interactive Marketing blog
      • Groundswell
      • Being Peter Kim
    Distribution of survey respondents by blog Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 6. Who responded How many employees work for your company worldwide? Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs Which country are you based in? (countries were aggregated into regions)
  • 7. Who responded (cont.) Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs What is your primary role at your company? *Other Forrester roles includes: Chief Information Officer, Analyst Relations Professional, Market Research Professional, Management Consultant, Application Development & Program Management Professional, Advertising Agency, Enterprise Architecture Professional, and IT Infrastructure & Operations Professional
  • 8. Respondents are relatively new, but frequent readers “ How frequently do you read X blog?” “ For how long have you been reading X blog?” Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 9. Most respondents are at least testing online social media tactics Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 10. Agenda
    • Who we surveyed
    • Feedback from readers
    • What it means
  • 11. Most readers subscribe via RSS Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs (multiple responses accepted) “ How do you consume the content on X Blog?”
  • 12. Volume of content is good Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs How would you rate the volume of content being published on X Blog?
  • 13. Quality of content is above average
    • The sum of “Above average” and “excellent” is:
      • 90% for all respondents
      • 94% for Web-strategist
      • 93% for Groundswell
      • 88% for Being Peter Kim
      • 78% for Interactive Marketing Blog
    Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ How do you rate the overall quality of content posted on X Blog?”
  • 14. Industry insights and cutting edge marketing technologies top the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 15. Organization and justification for marketing investments are low on the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 16. Readers interested in case studies and forecasts Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the top three types of content you would like to see more of on X Blog?”
  • 17. Primary content interest varies by blog
    • IM blog – 61% interested in forecasts and predictions
    • Groundswell – after forecasts (57%), 54% selected data charts and Forrester graphics while the other blogs showed 36% or less for this type of content
    • Being Peter Kim – 68% selected opinion and editorial compared with 39% or fewer for other blogs
    • Web-strategist – 57% want more case studies
  • 18. Slide shows and continued multi-media are preferred Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the form of content that you would most like to see more of on X Blog.”
  • 19. Net Promoter varies by blog
    • “ Would you recommend this blog to a friend or colleague?”
      • All respondents: 36
      • Web-strategist: 54
      • Groundswell: 39
      • IM Blog: 20
      • Being Peter Kim: N value too small to calculate
    Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 20. Agenda
    • Who we surveyed
    • Feedback from readers
    • What it means
  • 21. What it means
    • Overall, the responses are very positive
    • We have an extremely varied audience
    • That audience expects and wants more of the type of content we are already providing, specifically case studies
    • Post when you have something interesting to share
    • Slides and ppt are welcome
  • 22. Thank you Jennifer Joseph [email_address] www.forrester.com