Q2 2008 Blog Feedback Survey Data For Blog

Jennifer Joseph Researcher Forrester Research May 20, 2008 Forrester Marketing Blogs Feedback Survey Results

Agenda
Who we surveyed
Feedback from readers
What it means

Who did we survey
Surveyed 211 blog readers
Fielded in April 2008
Posted on four blogs:
Jeremiah Owyang’s Web-strategist
Interactive Marketing blog
Groundswell
Being Peter Kim
Distribution of survey respondents by blog Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs

Who responded How many employees work for your company worldwide? Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs Which country are you based in? (countries were aggregated into regions)

Who responded (cont.) Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs What is your primary role at your company? *Other Forrester roles includes: Chief Information Officer, Analyst Relations Professional, Market Research Professional, Management Consultant, Application Development & Program Management Professional, Advertising Agency, Enterprise Architecture Professional, and IT Infrastructure & Operations Professional

Respondents are relatively new, but frequent readers “ How frequently do you read X blog?” “ For how long have you been reading X blog?” Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs

Most respondents are at least testing online social media tactics Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs

Agenda
Who we surveyed
What it means

Most readers subscribe via RSS Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs (multiple responses accepted) “ How do you consume the content on X Blog?”

Volume of content is good Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs How would you rate the volume of content being published on X Blog?

Quality of content is above average
The sum of “Above average” and “excellent” is:
90% for all respondents
94% for Web-strategist
93% for Groundswell
88% for Being Peter Kim
78% for Interactive Marketing Blog
Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ How do you rate the overall quality of content posted on X Blog?”

Industry insights and cutting edge marketing technologies top the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs

Organization and justification for marketing investments are low on the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs

Readers interested in case studies and forecasts Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the top three types of content you would like to see more of on X Blog?”

Primary content interest varies by blog
IM blog – 61% interested in forecasts and predictions
Groundswell – after forecasts (57%), 54% selected data charts and Forrester graphics while the other blogs showed 36% or less for this type of content
Being Peter Kim – 68% selected opinion and editorial compared with 39% or fewer for other blogs
Web-strategist – 57% want more case studies

Slide shows and continued multi-media are preferred Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the form of content that you would most like to see more of on X Blog.”

Net Promoter varies by blog
“ Would you recommend this blog to a friend or colleague?”
All respondents: 36
Web-strategist: 54
Groundswell: 39
IM Blog: 20
Being Peter Kim: N value too small to calculate
Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs

Agenda
Who we surveyed
What it means

What it means
Overall, the responses are very positive
We have an extremely varied audience
That audience expects and wants more of the type of content we are already providing, specifically case studies
Post when you have something interesting to share
Slides and ppt are welcome

Thank you Jennifer Joseph [email_address] www.forrester.com

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Q2 2008 Blog Feedback Survey Data For Blog

by JenJoseph on May 20, 2008

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