What are they, and how the &*#! can we usethem?

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100 millionactive users.
50 million return daily.

Twitter is a service for friends, family, and
co–workers to communicate and stay
connected through the exchange of
quick, frequent answers to one simple
question:
Twitter.com

Microblogging Service
Mass Text Messaging
Online Focus Group
Complete and Utter Waste of Time

Tweet – The act of posting an update
Twitterer– A Twitter user
Replies – Used to respond to a specific tweet or
twitterer. Use @twittername to reply.
Direct Message – A private message sent to a specific
twitterer. Use dtwittername to send a direct message.
Hashtag– Used to organize content. Use #tag.

Retweet– Reposting your own or someone else’s
tweet.
Follow – Opting-in to receive updates from a Twitterer.
Twanything– The slightly annoying habit of Twitterers
to attach “Tw” to the beginning of any word.
Fail Whale – The loveable, but dreaded symbol of
times when Twitter is down.

Start of 2008–500,000ish*
March 2009 – Over 5 Million, maybe approaching 6-8*
*estimates only as Twitter doesn’t disclose this information.

Median age of a Twitterer is 31
53%Female, 47% Male
47%18-34 years old, 31%35-49 years old
*estimates only as Twitter doesn’t disclose this information.

You need to have a plan.
What are you trying to accomplish?
Who are you going to follow?
How will you measure success?
Twitter is designed to be a conversation.
Twitter is free, but requires a commitment.
Think before you tweet, but don’t over-think.

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