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Select Start Studios Online Marketing
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Select Start Studios Online Marketing

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On January 25th, 2012, I gave a talk at Web Marketing Wednesday on my role as Marketing Director for Select Start Studios, specifically online marketing and analytics.

On January 25th, 2012, I gave a talk at Web Marketing Wednesday on my role as Marketing Director for Select Start Studios, specifically online marketing and analytics.

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Select Start Studios Online Marketing Select Start Studios Online Marketing Presentation Transcript

  • Online Marketing & Engagement And How We Measure It
  • What is Select Start Studios? Who is Jen Butson? Target Audience(s) Social Media Marketing Content Marketing SEO/SEM Even More Analytics
  • We make beautiful apps.
  • What Jen Does Community
  • What Jen Does Conferences
  • What Jen DoesOnline Marketing
  • What Jen DoesPublic Relations
  • What Jen Does Promotions
  • Our AudiencesRecruits Clients
  • Our AudiencesRecruits ≠ Clients
  • Social Media Communities
  • Posting TypesConsumer-technical postings Community/culture postingsExpert information Team focusedCommunity/culture postings Portfolio postingsTeam focused Design focused
  • Posting Examples“High-end brands are missing theboat on mobile, via Video of an inflatable shark@mashable ow.ly/8q4PY”Goofy Christmas photos, UX screen, icon designsepic NERF battles
  • The faster your social network numbers grow, the more valueyou’re delivering to your audience.
  • Numbers in social media are onlyimportant so that when you havesomething of value to say, people are there to listen.
  • Content Marketing What are users searching?• When’s the best time to launch my app?• 8 tech deals and mobile apps for Black Friday• Mobile analytics: how to track your success• Where the Gmail iOS app missed the mark• Traction strategies for application launch• What the iPhone 4S means for apps
  • Content Marketing What topics are controversial?• Mobile devices: paralyzed by competition• Phoning it in: Why Google Wants Out of the Phone OS Race• Android the new king in enterprise? The new mobile revolution.• 4 things Facebook taught us about aggravating users• Why quick + easy apps will ruin your brand
  • Content Marketing White PapersMarketing Your 50 Pieces Application of Polish (~12 Pages)
  • Content Marketing Analytics Top Content by TitleGoogle Analytics = Pageviews Avg. Time on Page
  • Analytics Goals: Traffic: Organic > Direct Social Media funnelling trafficIndustry relevant search termsAverage time on site: 2 minutes Bounce rate: 30%
  • Analytics Goals: Reality: Traffic: Organic > Direct Traffic: Organic > Direct Social Media funnelling traffic Social Media funnelling trafficIndustry relevant search terms Brand name search termsAverage time on site: 2 minutes Average time on site: 2+ minutes Bounce rate: 30% Bounce Rate: 45%+
  • Problem? Outdated UnoptimizedLittle Content
  • SolutionNew site.
  • New Site Categorized ContentBrows-ability = In-site Search Featured Pages
  • SEO/SEM Strategy Landing Pages iPhone Dev Sports iPad Dev Enterprise iOS Dev Mobile Strategy Android Dev Mobile DesignBlackBerry Dev Mobile DevelopmentMobile Web Dev Mobile PublishingMobile Marketing Cross-Platform Mobile Health Server & API Dev Security Mobile App Revival
  • SEO/SEM Strategy Landing Pages iPhone Dev Sports iPad Dev Enterprise iOS Dev Mobile Strategy Android Dev Mobile DesignBlackBerry Dev Mobile DevelopmentMobile Web Dev Mobile PublishingMobile Marketing Cross-Platform Mobile Health Server & API Dev Security Mobile App Revival
  • SEO/SEM Strategy Cutting Landing PagesNo search terms exist & Overlapping search
  • SEO/SEM Strategy Landing Pages iPhone Dev iPad Dev Security iOS Dev Enterprise Android Dev Mobile StrategyBlackBerry Dev Mobile DesignMobile Web Dev Mobile PublishingMobile Marketing Cross-Platform Mobile Health Server & API Dev
  • SEO/SEM Strategy PPC Terms High Acquisition Cost = HighlySpecific + Competitive
  • The more specific your searchterms, the higher quality leads you’ll attract. *Minus a few outliers
  • Marketing N00bsStep One: Google AdWords, yay!Step Two: ???Step Three: Profit!
  • “I’m a REAL Marketer.”Step One: Objectives
  • “I’m a REAL Marketer.”Step Two: Destination
  • “I’m a REAL Marketer.”Step Three:Competitive keywords
  • “I’m a REAL Marketer.”Step Four: Creating the funnel
  • “I’m a REAL Marketer.”Step Five: Analyze, adjust, analyze, etc.
  • And now for some shameless self promotion.
  • The only portfolio and collaboration site exclusively for marketers. Exclusive beta: sprpd.com
  • Fin