Super Bowl Ad Mania 2011

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7 tips you can use for your business -- based on 7 tactics from Super Bowl advertisers.

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Super Bowl Ad Mania 2011

  1. 1. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Secrets behind the 2011 Super Bowl </li></ul><ul><li>Advertising (And PR) Successes… </li></ul><ul><li>and how YOU can use them for </li></ul><ul><li>your business too! </li></ul>
  2. 2. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Listen or Watch the webcast at: http://tinyurl.com/AdMania2011 </li></ul><ul><li>Hosted by: Jennifer Brand </li></ul><ul><li>[email_address] </li></ul>@prpowertools
  3. 3. Super Bowl Ad Mania Marketing & PR Lessons for Your Business
  4. 4. Super Bowl Ad Mania Marketing & PR Lessons for Your Business
  5. 5. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>2011 Ad Stats: </li></ul><ul><li>$3,000,000 Average Cost of 30-second ad </li></ul><ul><li>$100,000 Average Cost per second </li></ul><ul><li>111,000,000 Average Number of SB viewers* </li></ul><ul><li>*SB XLV is the most-watched program of all time </li></ul>
  6. 6. Super Bowl Ad Mania Marketing & PR Lessons for Your Business
  7. 7. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>USA Today’s Ad Meter </li></ul><ul><li>Anheuser Bush reigns, until 2009 (Doritos) </li></ul><ul><li>2010: Snickers – Betty White </li></ul><ul><li>2011: Darth Vader </li></ul>
  8. 8. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>USA Today’s Ad Meter </li></ul><ul><li>Anheuser Bush reigns, until 2009 (Doritos) </li></ul><ul><li>2010: Snickers – Betty White </li></ul><ul><li>2011: Darth Vader </li></ul>
  9. 9. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 1: Cause a Controversy </li></ul>
  10. 10. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 1: Cause a Controversy </li></ul>
  11. 11. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 2: Consistent Branding </li></ul>
  12. 12. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 3: Sneak Peaks & Reveals </li></ul>
  13. 13. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 4: Listen to your AUDIENCE </li></ul><ul><li>(or even better, have your audience shape & share your message) </li></ul>
  14. 14. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 5: Giveaways </li></ul>
  15. 15. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 6: Leverage & MAXIMIZE Exposure </li></ul>
  16. 16. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Lesson 7: Go for your GOAL (awareness, relationships with consumers…. </li></ul>
  17. 17. Super Bowl Ad Mania Marketing & PR Lessons for Your Business
  18. 18. Super Bowl Ad Mania Marketing & PR Lessons for Your Business
  19. 19. Super Bowl Ad Mania Marketing & PR Lessons for Your Business
  20. 20. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Wrap up: </li></ul><ul><li>Cause a Controversy </li></ul><ul><li>Consistent Branding </li></ul><ul><li>Sneak Peaks & Reveals </li></ul><ul><li>Listen to Your Audience </li></ul><ul><li>Giveaways </li></ul><ul><li>Leverage & Maximize Exposure </li></ul><ul><li>Go for Your Goal </li></ul>
  21. 21. Super Bowl Ad Mania Marketing & PR Lessons for Your Business <ul><li>Want More? </li></ul><ul><li>Super Bowl 2011 Commercials: www.FoxSports.com/Ads </li></ul><ul><li>Free PR resources, tips, tactics and tools at </li></ul><ul><li>www.PRpowertools.com </li></ul>

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