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Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
Social Media For Non Profits Fundraising
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Social Media For Non Profits Fundraising

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Social Media for Non-Profit Organizations - Focus on Fundraising …

Social Media for Non-Profit Organizations - Focus on Fundraising

Presented by Jennifer Brand

BSG Webinar series: Social Media for Non-Profits (December 2009)

Published in: News & Politics, Technology
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  • 1. Social Media for Non-Profits Jennifer Brand Founder, Brand Solutions Group BSG Webinar Series: Social Media for Non-Profit Organizations (#SM4NP) December 8, 2009
  • 2. Fundamentals of Communications: 3 Building Blocks
    • #1: Know Your Audience
    • #2: Determine your Message(s)
    • #3: Choose your Communication Vehicle
  • 3. Why Social Media? How does this benefit our organization?
    • Mass: Over 50+million users
    • Consider: How long did it take typical communication mediums to gain 50M viewers/users?
        • Radio: 38 years
        • TV: 13 years
        • Internet: 4 years
        • Facebook: 1 M users in 9 months!!
  • 4. Know your GOALS!
    • What is your expected ROI?
    • Examples:
      • Acquire Email addresses
      • Recruit/retain volunteers
      • Advocacy
      • Increase awareness
      • Strengthen/ build brand
      • Increase levels of engagement
      • Stronger belief/ affinity for our organization
      • Community building
  • 5. Engaging Audiences: What Do They Want to Hear?
    • 80% organizational impact
    • 75% success stories
    • 71% learning more about the organizations they are participating with (and affiliated organization)
    • 70% information on causes they care about
    • 43% information on financial accountability
    • * Philanthropy 2.0, Social Media Study (3/26/09)
  • 6. Consider:
    • 1 or 2 large events or
    • social galas annually
    • VS.
    • Multiple fundraising campaigns
    • throughout the year on multiple
    • communication outlets
  • 7. Cultivating Donors
    • Social Media Strategy = Clear Goals + Targeting Audiences
    • Under age 30 = NOT high dollar donors
        • (4% gave $5,000+ in 2008)
        • (11% donated more than $1,000)
    • Age 30-49:
        • 20% gave $5,000+
        • (41% gave $1,000+)
  • 8. Reminder: 3 Building Blocks
    • #1: Know Your Audience
    • #2: Determine your Message(s)
    • #3: Choose your Communication Vehicle
  • 9. Reminder: 3 Building Blocks
    • #1: Know Your Audience
    • Past: prefer email ( trusted communication )
    • Today’s trend: using social media for community, viral marketing, donation gathering
  • 10. Know Your Goals!
    • Generate $$, Build volunteer base, Advocacy, etc.
    • Examples:
          • www.CharityWater.org
          • http://www.thebreastcancersite.com/clickToGive
          • (sponsor recognition/ ads for free giving)
  • 11.  
  • 12.  
  • 13. Know Your Goals!
    • Metrics and Measurement (ROI)
      • www.BlogPulse.com
      • (metrics & measurement, Neilson)
      • www.SocialVibe.com
      • (example of sponsor match)
  • 14. *** Special Offer ***
    • Win a FREE Communications Audit
    • Brand Solutions Group is offering an in-depth Communications Audit
    • For your chance to win, visit
    • www.prPowerTools.com/audit
  • 15. Want more info? Contact Jennifer: jbrand@brandsolutionsgroup.com Connect with Jennifer on LinkedIn: www.linkedin.com/jenbrand Follow us on Twitter: @ProfitablePR , @PRPowerTools Get tips, tools, tactics and much more at www.PRPowerTools.com Register for this webcast series & get access to listen/ download audio replays at http://bit.ly/SM4NP

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