Social Media for Non-Profits Jennifer Brand Founder, Brand Solutions Group BSG Webinar Series: Social Media for Non-Profit...
Fundamentals of Communications: 3 Building Blocks <ul><li>#1: Know Your Audience </li></ul><ul><li>#2: Determine your Mess...
Why Social Media? How does this benefit our organization? <ul><li>Mass: Over 50+million users  </li></ul><ul><li>Consider:...
Know your GOALS! <ul><li>What is your expected ROI? </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Acquire Email addres...
Engaging Audiences: What Do They Want to Hear? <ul><li>80% organizational impact </li></ul><ul><li>75% success stories </l...
Consider: <ul><li>1 or 2 large events or  </li></ul><ul><li>social galas annually </li></ul><ul><li>VS. </li></ul><ul><li>...
Cultivating Donors <ul><li>Social Media Strategy = Clear Goals + Targeting Audiences   </li></ul><ul><li>Under age 30 = NO...
Reminder: 3 Building Blocks <ul><li>#1: Know Your Audience </li></ul><ul><li>#2: Determine your Message(s) </li></ul><ul><...
Reminder: 3 Building Blocks <ul><li>#1: Know Your Audience </li></ul><ul><li>Past: prefer email ( trusted communication ) ...
Know Your Goals! <ul><li>Generate $$, Build volunteer base, Advocacy, etc. </li></ul><ul><li>Examples: </li></ul><ul><ul><...
 
 
Know Your Goals! <ul><li>Metrics and Measurement (ROI) </li></ul><ul><ul><li>www.BlogPulse.com </li></ul></ul><ul><ul><li>...
*** Special Offer *** <ul><li>Win a  FREE   Communications Audit </li></ul><ul><li>Brand Solutions Group  is offering an i...
Want more info? Contact Jennifer: jbrand@brandsolutionsgroup.com  Connect with Jennifer on LinkedIn:  www.linkedin.com/jen...
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Social Media For Non Profits Fundraising

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Social Media for Non-Profit Organizations - Focus on Fundraising

Presented by Jennifer Brand

BSG Webinar series: Social Media for Non-Profits (December 2009)

Published in: News & Politics, Technology
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Social Media For Non Profits Fundraising

  1. 1. Social Media for Non-Profits Jennifer Brand Founder, Brand Solutions Group BSG Webinar Series: Social Media for Non-Profit Organizations (#SM4NP) December 8, 2009
  2. 2. Fundamentals of Communications: 3 Building Blocks <ul><li>#1: Know Your Audience </li></ul><ul><li>#2: Determine your Message(s) </li></ul><ul><li>#3: Choose your Communication Vehicle </li></ul>
  3. 3. Why Social Media? How does this benefit our organization? <ul><li>Mass: Over 50+million users </li></ul><ul><li>Consider: How long did it take typical communication mediums to gain 50M viewers/users? </li></ul><ul><ul><ul><li>Radio: 38 years </li></ul></ul></ul><ul><ul><ul><li>TV: 13 years </li></ul></ul></ul><ul><ul><ul><li>Internet: 4 years </li></ul></ul></ul><ul><ul><ul><li>Facebook: 1 M users in 9 months!! </li></ul></ul></ul>
  4. 4. Know your GOALS! <ul><li>What is your expected ROI? </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Acquire Email addresses </li></ul></ul><ul><ul><li>Recruit/retain volunteers </li></ul></ul><ul><ul><li>Advocacy </li></ul></ul><ul><ul><li>Increase awareness </li></ul></ul><ul><ul><li>Strengthen/ build brand </li></ul></ul><ul><ul><li>Increase levels of engagement </li></ul></ul><ul><ul><li>Stronger belief/ affinity for our organization </li></ul></ul><ul><ul><li>Community building </li></ul></ul>
  5. 5. Engaging Audiences: What Do They Want to Hear? <ul><li>80% organizational impact </li></ul><ul><li>75% success stories </li></ul><ul><li>71% learning more about the organizations they are participating with (and affiliated organization) </li></ul><ul><li>70% information on causes they care about </li></ul><ul><li>43% information on financial accountability </li></ul><ul><li>* Philanthropy 2.0, Social Media Study (3/26/09) </li></ul>
  6. 6. Consider: <ul><li>1 or 2 large events or </li></ul><ul><li>social galas annually </li></ul><ul><li>VS. </li></ul><ul><li>Multiple fundraising campaigns </li></ul><ul><li>throughout the year on multiple </li></ul><ul><li>communication outlets </li></ul>
  7. 7. Cultivating Donors <ul><li>Social Media Strategy = Clear Goals + Targeting Audiences </li></ul><ul><li>Under age 30 = NOT high dollar donors </li></ul><ul><ul><ul><li>(4% gave $5,000+ in 2008) </li></ul></ul></ul><ul><ul><ul><li>(11% donated more than $1,000) </li></ul></ul></ul><ul><li>Age 30-49: </li></ul><ul><ul><ul><li>20% gave $5,000+ </li></ul></ul></ul><ul><ul><ul><li>(41% gave $1,000+) </li></ul></ul></ul>
  8. 8. Reminder: 3 Building Blocks <ul><li>#1: Know Your Audience </li></ul><ul><li>#2: Determine your Message(s) </li></ul><ul><li>#3: Choose your Communication Vehicle </li></ul>
  9. 9. Reminder: 3 Building Blocks <ul><li>#1: Know Your Audience </li></ul><ul><li>Past: prefer email ( trusted communication ) </li></ul><ul><li>Today’s trend: using social media for community, viral marketing, donation gathering </li></ul>
  10. 10. Know Your Goals! <ul><li>Generate $$, Build volunteer base, Advocacy, etc. </li></ul><ul><li>Examples: </li></ul><ul><ul><ul><ul><li>www.CharityWater.org </li></ul></ul></ul></ul><ul><ul><ul><ul><li> http://www.thebreastcancersite.com/clickToGive </li></ul></ul></ul></ul><ul><ul><ul><ul><li> (sponsor recognition/ ads for free giving) </li></ul></ul></ul></ul>
  11. 13. Know Your Goals! <ul><li>Metrics and Measurement (ROI) </li></ul><ul><ul><li>www.BlogPulse.com </li></ul></ul><ul><ul><li>(metrics & measurement, Neilson) </li></ul></ul><ul><ul><li>www.SocialVibe.com </li></ul></ul><ul><ul><li>(example of sponsor match) </li></ul></ul>
  12. 14. *** Special Offer *** <ul><li>Win a FREE Communications Audit </li></ul><ul><li>Brand Solutions Group is offering an in-depth Communications Audit </li></ul><ul><li>For your chance to win, visit </li></ul><ul><li>www.prPowerTools.com/audit </li></ul>
  13. 15. Want more info? Contact Jennifer: jbrand@brandsolutionsgroup.com Connect with Jennifer on LinkedIn: www.linkedin.com/jenbrand Follow us on Twitter: @ProfitablePR , @PRPowerTools Get tips, tools, tactics and much more at www.PRPowerTools.com Register for this webcast series & get access to listen/ download audio replays at http://bit.ly/SM4NP
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