Social Media For Non Profits Fundraising
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Social Media For Non Profits Fundraising

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Social Media for Non-Profit Organizations - Focus on Fundraising

Social Media for Non-Profit Organizations - Focus on Fundraising

Presented by Jennifer Brand

BSG Webinar series: Social Media for Non-Profits (December 2009)

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Social Media For Non Profits Fundraising Social Media For Non Profits Fundraising Presentation Transcript

  • Social Media for Non-Profits Jennifer Brand Founder, Brand Solutions Group BSG Webinar Series: Social Media for Non-Profit Organizations (#SM4NP) December 8, 2009
  • Fundamentals of Communications: 3 Building Blocks
    • #1: Know Your Audience
    • #2: Determine your Message(s)
    • #3: Choose your Communication Vehicle
  • Why Social Media? How does this benefit our organization?
    • Mass: Over 50+million users
    • Consider: How long did it take typical communication mediums to gain 50M viewers/users?
        • Radio: 38 years
        • TV: 13 years
        • Internet: 4 years
        • Facebook: 1 M users in 9 months!!
  • Know your GOALS!
    • What is your expected ROI?
    • Examples:
      • Acquire Email addresses
      • Recruit/retain volunteers
      • Advocacy
      • Increase awareness
      • Strengthen/ build brand
      • Increase levels of engagement
      • Stronger belief/ affinity for our organization
      • Community building
  • Engaging Audiences: What Do They Want to Hear?
    • 80% organizational impact
    • 75% success stories
    • 71% learning more about the organizations they are participating with (and affiliated organization)
    • 70% information on causes they care about
    • 43% information on financial accountability
    • * Philanthropy 2.0, Social Media Study (3/26/09)
  • Consider:
    • 1 or 2 large events or
    • social galas annually
    • VS.
    • Multiple fundraising campaigns
    • throughout the year on multiple
    • communication outlets
  • Cultivating Donors
    • Social Media Strategy = Clear Goals + Targeting Audiences
    • Under age 30 = NOT high dollar donors
        • (4% gave $5,000+ in 2008)
        • (11% donated more than $1,000)
    • Age 30-49:
        • 20% gave $5,000+
        • (41% gave $1,000+)
  • Reminder: 3 Building Blocks
    • #1: Know Your Audience
    • #2: Determine your Message(s)
    • #3: Choose your Communication Vehicle
  • Reminder: 3 Building Blocks
    • #1: Know Your Audience
    • Past: prefer email ( trusted communication )
    • Today’s trend: using social media for community, viral marketing, donation gathering
  • Know Your Goals!
    • Generate $$, Build volunteer base, Advocacy, etc.
    • Examples:
          • www.CharityWater.org
          • http://www.thebreastcancersite.com/clickToGive
          • (sponsor recognition/ ads for free giving)
  •  
  •  
  • Know Your Goals!
    • Metrics and Measurement (ROI)
      • www.BlogPulse.com
      • (metrics & measurement, Neilson)
      • www.SocialVibe.com
      • (example of sponsor match)
  • *** Special Offer ***
    • Win a FREE Communications Audit
    • Brand Solutions Group is offering an in-depth Communications Audit
    • For your chance to win, visit
    • www.prPowerTools.com/audit
  • Want more info? Contact Jennifer: jbrand@brandsolutionsgroup.com Connect with Jennifer on LinkedIn: www.linkedin.com/jenbrand Follow us on Twitter: @ProfitablePR , @PRPowerTools Get tips, tools, tactics and much more at www.PRPowerTools.com Register for this webcast series & get access to listen/ download audio replays at http://bit.ly/SM4NP