Marketing Mix: Price (part1) -- PR Power Tools

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Listen to the audio for this presentation at http://AttendThisEvent.com/?eventid=11820783

Pricing Strategy. This webcast is part 2 of the Marketing Mix webinar series, hosted by PR POWER TOOLS. Get the entire series (5 webcasts & special bonus) at www.tinyurl.com/prptMar

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Marketing Mix: Price (part1) -- PR Power Tools

  1. 1. Webcast Series: Marketing Mix <ul><li>Get your FREE access to this 5-part webcast series at </li></ul><ul><li>http://tinyurl.com/prptMar </li></ul>Product Price Marketing Mix Place + PR Promotion **Don’t forget to check out the March Madness Deal on the final slide!!
  2. 2. Webcast Series: Marketing Mix “ The most powerful price in the world is……FREE!!!” Product Price Marketing Mix Place + PR Promotion
  3. 3. Webcast Series: Marketing Mix <ul><li>#1: What do you want (bigger picture goals )? </li></ul><ul><li>#2: What is your anticipated ROI ? </li></ul><ul><li>#3: Which pricing strategy should you use? </li></ul>
  4. 4. Webcast Series: Marketing Mix <ul><li>#1: What do you want (bigger picture goals)? </li></ul><ul><li>Consider your : </li></ul><ul><ul><ul><li>Product goals </li></ul></ul></ul><ul><ul><ul><li>Business goals </li></ul></ul></ul><ul><ul><ul><li>Branding goals </li></ul></ul></ul>
  5. 5. Webcast Series: Marketing Mix <ul><li>Consider your : </li></ul><ul><ul><ul><li>Investment </li></ul></ul></ul><ul><ul><ul><li>Exposure </li></ul></ul></ul><ul><ul><ul><li>Word-of-Mouth </li></ul></ul></ul><ul><ul><ul><li>List-builder </li></ul></ul></ul><ul><ul><ul><li>Branding </li></ul></ul></ul><ul><ul><ul><li>Perception </li></ul></ul></ul>#2: What is your anticipated ROI ?
  6. 6. Webcast Series: Marketing Mix <ul><li>Consider : </li></ul><ul><ul><ul><li>Financial goals (profitability) </li></ul></ul></ul><ul><ul><ul><li>Realities of the marketplace </li></ul></ul></ul><ul><ul><ul><ul><li>(supply & demand. Will customers buy at that price?) </li></ul></ul></ul></ul>#3: Which pricing strategy should you use?
  7. 7. Webcast Series: Marketing Mix <ul><li>Common Pricing Strategies </li></ul><ul><li>and </li></ul><ul><li>“ Freebie Marketing” </li></ul><ul><li>(aka Giving to Get) </li></ul>
  8. 8. Webcast Series: Marketing Mix <ul><li>Common Pricing Strategies : </li></ul><ul><li>Premium pricing </li></ul><ul><li>Price Bundling </li></ul><ul><li>Complimentary pricing </li></ul><ul><li>Promotional pricing </li></ul><ul><li>Optional Product pricing </li></ul><ul><li>Captive Product pricing So…what about </li></ul><ul><li>Experience pricing “Freebie Marketing” ?? </li></ul><ul><li>Psychological pricing </li></ul>
  9. 9. Webcast Series: Marketing Mix <ul><li>“ Freebie Marketing” </li></ul><ul><li>Why does Comcast give away DVRs? </li></ul><ul><li>Why does Gillette send disposable razors to every guy when they turn 18? </li></ul><ul><li>How did giving away 8 million kerosene lamps help boost the bottom line for Standard Oil? </li></ul>
  10. 10. Webcast Series: Marketing Mix <ul><ul><ul><li>Want more? Email [email_address] </li></ul></ul></ul><ul><ul><ul><li>***Special Offer*** </li></ul></ul></ul><ul><ul><ul><li>Join PR Power Tools today ( www.prpowertools.com/membership ). In addition to member benefits, webcast participants get: </li></ul></ul></ul><ul><ul><ul><li>* Bonus webcast: &quot; 7 Steps to Making a Million Friends with Social Media &quot; </li></ul></ul></ul><ul><ul><ul><li>* Guidesheet </li></ul></ul></ul><ul><ul><ul><li>* Interactive online workshop </li></ul></ul></ul><ul><ul><ul><li>* 20 min 1-on-1 with Jennifer </li></ul></ul></ul><ul><ul><ul><li>(valued at $3,500. Yours FREE if you join during March Madness) </li></ul></ul></ul>

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