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Marketing Mix: Price (part1) -- PR Power Tools
 

Marketing Mix: Price (part1) -- PR Power Tools

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Listen to the audio for this presentation at http://AttendThisEvent.com/?eventid=11820783 ...

Listen to the audio for this presentation at http://AttendThisEvent.com/?eventid=11820783

Pricing Strategy. This webcast is part 2 of the Marketing Mix webinar series, hosted by PR POWER TOOLS. Get the entire series (5 webcasts & special bonus) at www.tinyurl.com/prptMar

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    Marketing Mix: Price (part1) -- PR Power Tools Marketing Mix: Price (part1) -- PR Power Tools Presentation Transcript

    • Webcast Series: Marketing Mix
      • Get your FREE access to this 5-part webcast series at
      • http://tinyurl.com/prptMar
      Product Price Marketing Mix Place + PR Promotion **Don’t forget to check out the March Madness Deal on the final slide!!
    • Webcast Series: Marketing Mix “ The most powerful price in the world is……FREE!!!” Product Price Marketing Mix Place + PR Promotion
    • Webcast Series: Marketing Mix
      • #1: What do you want (bigger picture goals )?
      • #2: What is your anticipated ROI ?
      • #3: Which pricing strategy should you use?
    • Webcast Series: Marketing Mix
      • #1: What do you want (bigger picture goals)?
      • Consider your :
          • Product goals
          • Business goals
          • Branding goals
    • Webcast Series: Marketing Mix
      • Consider your :
          • Investment
          • Exposure
          • Word-of-Mouth
          • List-builder
          • Branding
          • Perception
      #2: What is your anticipated ROI ?
    • Webcast Series: Marketing Mix
      • Consider :
          • Financial goals (profitability)
          • Realities of the marketplace
            • (supply & demand. Will customers buy at that price?)
      #3: Which pricing strategy should you use?
    • Webcast Series: Marketing Mix
      • Common Pricing Strategies
      • and
      • “ Freebie Marketing”
      • (aka Giving to Get)
    • Webcast Series: Marketing Mix
      • Common Pricing Strategies :
      • Premium pricing
      • Price Bundling
      • Complimentary pricing
      • Promotional pricing
      • Optional Product pricing
      • Captive Product pricing So…what about
      • Experience pricing “Freebie Marketing” ??
      • Psychological pricing
    • Webcast Series: Marketing Mix
      • “ Freebie Marketing”
      • Why does Comcast give away DVRs?
      • Why does Gillette send disposable razors to every guy when they turn 18?
      • How did giving away 8 million kerosene lamps help boost the bottom line for Standard Oil?
    • Webcast Series: Marketing Mix
          • Want more? Email [email_address]
          • ***Special Offer***
          • Join PR Power Tools today ( www.prpowertools.com/membership ). In addition to member benefits, webcast participants get:
          • * Bonus webcast: " 7 Steps to Making a Million Friends with Social Media "
          • * Guidesheet
          • * Interactive online workshop
          • * 20 min 1-on-1 with Jennifer
          • (valued at $3,500. Yours FREE if you join during March Madness)