Talking Back To The Tube: An Exploration of Social TV

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A presentation on the latest trend in social media: Social TV

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  • Big thanks to Lesley Pena (@LesleyLPena), my partner for this project, and everyone who allowed me to interview them!
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Talking Back To The Tube: An Exploration of Social TV

  1. 1. ●
  2. 2. Nearly 1 in 5 people use social media daily in relation to TV viewing Most socially engaged group: Hispanics The next most engaged group: 25-34 year-olds
  3. 3. … • •
  4. 4. ● Interestingly, while Twitter is often the most mentioned platform, more Social TV activity actually occurs on ● In the CRE study, more than twice as many “socially connected” viewing occasions occurred on Facebook than on Twitter. ● Many ratings leaders have large followings on their Facebook page
  5. 5. Agents of S.H.I.E.L.D Vine
  6. 6. ● Gleek of the Week ● 100th Gleeks Choice ● "Tweet-Peats" In 2013, Glee averaged 2.1 million Twitter accounts tweeting per episode.
  7. 7. ● ● ● ● Source: Nielsen Social
  8. 8. ● #1 Most-Tweeted TV series two years in a row ● 16.8 million total tweets in 2013 by 2.5 million unique users ● An average 6.7 tweets per user Source: Zap2It
  9. 9. 13+ Million Likes ● Engaging Online Community ● Exclusive Facebook & Twitter Content ● On-screen Hashtags ● Creative Campaigns ● Cast Participation The show that mastered social media
  10. 10. ● #Gladiators Unite ● Online conversation with stars & showrunners ● Hashtags, hashtags, hashtags!
  11. 11.
  12. 12.
  13. 13. Dwayne “The Rock” Johnson: 4th most popular Facebook athlete with 30 million followers. John Cena: 7th with 23 million. Ahead of Kobe Bryant, Lebron James & Roger Federer. bit.ly/1l5pqJL
  14. 14. Recent sports events with biggest Twitter TV audiences ● 1. Super Bowl XLVIII Denver Broncos vs. Seattle Seahawks - 2/2/14 ● 2. NFC Championship San Francisco 49ers at Seattle Seahawks - 1/19/14 ● 3. AFC Championship New England Patriots at Denver Broncos - 1/19/12 ● 4. 2012 Vizio BCS National Championship Auburn vs. Florida State - 1/6/14 ● 5. Winter Olympics XXII Opening Ceremony - 2/7/14 Source: Nielsen
  15. 15. Academy Awards (Mar 2014) - Over 14.7 million tweets. Golden Globes (Jan 2014) Nearly 2.4 million tweets Grammys (Jan 2014) 13.8 million tweets Emmys (Sept 2013) - 924,000+ Tweets
  16. 16. Oscar moments that drove the most Twitter conversation, in Tweets per minute: 1. Ellen’s group Twitter selfie: 254,644 2. Pizza delivery to the audience: 158,159 3. Gravity wins 6th Oscar for film editing: 135,330 Most tweeted-about nominees of the evening were: 1. Lupita Nyong’o 2. Jennifer Lawrence 3. Brad Pitt 4. Alfonso Cuarón 5. Cate Blanchett
  17. 17. Andy Neuenschwander, Associate Producer, The Soup
  18. 18. ● ●

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