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  • Love story: It's Saturday night and Sally and Alex are home alone. Sally is lonely and she would much rather be out with a guy and Alex is just wondering if he'll ever find a girl that likes the same things he doesCupid strikes and they make a date for the following Saturday 
  • Love story: Two people, one thought: how can I look my best?  The neuroses have kicked in; they're doing anything to look that little bit better.  Love's at first sight, right? 
  • Love story: She wants to look classy and expensive. He wants the date to be classy and expensive. 
  • Love story: Nothing's ever that easy though. Is it? It's the night of the date and they are both running late 
  • Love story: With our lovers safely ensconced in the quiet corner of a local Bistro and the wine flowing. All they need to navigate now is the menu.   
  • Love story: As our couple leave the restaurant they say good night, sneak a quiet kiss and think about what's next ...  
  • Message: For just about every purchase from shampoo to production line software, consumers are better informed than everTransition:  But they are not just informed when at their desk...
  • Consumers are in a four screen world Message: Consumers inhabit a world of TV, tablet, computer, mobile. The entire internet is in their pocket, they expect to be able to access information, people and computing power from any screenTransition: This is not a world in which you have to have a digital strategy - consumers are ‘multichannel’, they expect to find you on the web and in the world 
  • Love story: It's Saturday night and Sally and Alex are home alone. Sally is lonely and she would much rather be out with a guy and Alex is just wondering if he'll ever find a girl that likes the same things he doesCupid strikes and they make a date for the following Saturday 
  • Sally is at home alone on a Saturday night watching Twilight for the 8th time. She's lonely. If bloodsucking vampires can find love why can't she? Her friends have been trying to persuade her to sign up for internet dating for a while. So she decides to search for dating websites on the iPad she's using at the time. She sees an ad for matchaffinity.com, clicks through, and decides to join. She gets a few matches straight away, one of whom, Alex, looks pretty hot. Oooh. He wants to meet for a drink next Saturday!
  • Alex is at home alone on a Saturday night. He's watching YouTube videos to find out how to get to the next level in World of Warcraft. He sees a (skippable 10 second) ad for matchaffinity.com one of his gaming videos. He doesn't skip the ad because it make him think - is there a girl out there for him that doesn't think gaming is geeky? He has other more manly hobbies too, like skiing and football. He signs up to the site. There are few girls that look interesting. There's one that likes skiing too - result! Right, he's going to ask her out for a drink on Saturday. 
  • Love story: Two people, one thought: how can I look my best?  The neuroses have kicked in; they're doing anything to look that little bit better.  Love's at first sight, right? 
  • Alex's preparations aren't that elaborate. In Boots yesterday, baffled by the range of mouthwashes Alex searched instead for 'fresh breath'. [Click]He finds the Orabrush. [Click]That looks like exactly what he needs. Now do they sell it in Boots?  [Click]...and they sell them. [Click]. Great - he buys them in the store! OK, his tongue is pristeen. Now he just needs to work out how that hair wax his last girlfriend bought him works
  • Alex's preparations aren't that elaborate. In Boots yesterday, baffled by the range of mouthwashes Alex searched instead for 'fresh breath'. [Click]He finds the Orabrush. [Click]That looks like exactly what he needs. Now do they sell it in Boots?  [Click]...and they sell them. [Click]. Great - he buys them in the store! OK, his tongue is pristeen. Now he just needs to work out how that hair wax his last girlfriend bought him works
  • Video - new
  • Alex's preparations aren't that elaborate. In Boots yesterday, baffled by the range of mouthwashes Alex searched instead for 'fresh breath'. [Click]He finds the Orabrush. [Click]That looks like exactly what he needs. Now do they sell it in Boots?  [Click]...and they sell them. [Click]. Great - he buys them in the store! OK, his tongue is pristeen. Now he just needs to work out how that hair wax his last girlfriend bought him works
  • OK, lets start with the glowing skin. Sally's always felt like a child playing at putting on make-up. She leafs through the latest version of Heat, but there are nothing for glowing skin there. She searches for skin serum and clicks through the link to Cosmopolitan magazine but the tips are too hard to follow. Then she remembers that her friend Chloe (who always looks perfect) uses the Lauren Luke how to videos on YouTube,She follows a few links of various Lauren Luke videos and ends up on Destination Beauty.The great thing about the site is that the products you can buy from L'Oreal show up right next to the video or even in the videos.  
  • OK, lets start with the glowing skin. Sally's always felt like a child playing at putting on make-up. She leafs through the latest version of Heat, but there are nothing for glowing skin there. She searches for skin serum and clicks through the link to Cosmopolitan magazine but the tips are too hard to follow. Then she remembers that her friend Chloe (who always looks perfect) uses the Lauren Luke how to videos on YouTube,She follows a few links of various Lauren Luke videos and ends up on Destination Beauty.The great thing about the site is that the products you can buy from L'Oreal show up right next to the video or even in the videos.  
  • OK, lets start with the glowing skin. Sally's always felt like a child playing at putting on make-up. She leafs through the latest version of Heat, but there are nothing for glowing skin there. She searches for skin serum and clicks through the link to Cosmopolitan magazine but the tips are too hard to follow. Then she remembers that her friend Chloe (who always looks perfect) uses the Lauren Luke how to videos on YouTube,She follows a few links of various Lauren Luke videos and ends up on Destination Beauty.The great thing about the site is that the products you can buy from L'Oreal show up right next to the video or even in the videos.  
  • OK, lets start with the glowing skin. Sally's always felt like a child playing at putting on make-up. She leafs through the latest version of Heat, but there are nothing for glowing skin there. She searches for skin serum and clicks through the link to Cosmopolitan magazine but the tips are too hard to follow. Then she remembers that her friend Chloe (who always looks perfect) uses the Lauren Luke how to videos on YouTube,She follows a few links of various Lauren Luke videos and ends up on Destination Beauty.The great thing about the site is that the products you can buy from L'Oreal show up right next to the video or even in the videos.  
  • YT Homepage = her friend sharing a maxi dress video to her
  • YT watch page – How to wear Maxi dress
  • Should Sally wear the red or black maxi dress? Yesterday, since Sally had failed to find any great products for her legs, she had to buy a long dress after work. One of the girls at work was wearing a cute maxi dress that day, so she searched online.And saw that House of Fraser were advertising a 50% sale on maxi dresses. [Click]. So she bought two!Black is more slimming, but red is more fun. Red it is. 
  • Should Sally wear the red or black maxi dress? Yesterday, since Sally had failed to find any great products for her legs, she had to buy a long dress after work. One of the girls at work was wearing a cute maxi dress that day, so she searched online.And saw that House of Fraser were advertising a 50% sale on maxi dresses. [Click]. So she bought two!Black is more slimming, but red is more fun. Red it is. 
  • Alex needs a bar that says, 'I'm classy, and cool'. He asks his girlfriends for bar recommendations on G+.  He has a circle named 'date advisors' which he set up a couple of months ago before his friend set him up on a blind date. He searches one of the bars that is suggested. [Click]And discovers that another friend, Michelle has +1'd it from the search results. She's pretty cool, so it must be good. 
  • Alex needs a bar that says, 'I'm classy, and cool'. He asks his girlfriends for bar recommendations on G+.  He has a circle named 'date advisors' which he set up a couple of months ago before his friend set him up on a blind date. He searches one of the bars that is suggested. [Click]And discovers that another friend, Michelle has +1'd it from the search results. She's pretty cool, so it must be good. 
  • Love story: Nothing's ever that easy though. Is it? It's the night of the date and they are both running late 
  • Sally is in the taxi on the way to the date. She reaches into her handbag to take out her mirror so she can check that she doesn't have any lipstick on her teeth. Disaster! She's left her make up bag in the flat and there's no time to go back. She needs an emergency replacement - lipstick, powder and a mirror at the very least! She searches for chemist on Google maps. [Click]Thankfully there's a Boots nearby open. How do you get there? [Click]5 minutes in the cab 
  • Sally is in the taxi on the way to the date. She reaches into her handbag to take out her mirror so she can check that she doesn't have any lipstick on her teeth. Disaster! She's left her make up bag in the flat and there's no time to go back. She needs an emergency replacement - lipstick, powder and a mirror at the very least! She searches for chemist on Google maps. [Click]Thankfully there's a Boots nearby open. How do you get there? [Click]5 minutes in the cab 
  • Sally is in the taxi on the way to the date. She reaches into her handbag to take out her mirror so she can check that she doesn't have any lipstick on her teeth. Disaster! She's left her make up bag in the flat and there's no time to go back. She needs an emergency replacement - lipstick, powder and a mirror at the very least! She searches for chemist on Google maps. [Click]Thankfully there's a Boots nearby open. How do you get there? [Click]5 minutes in the cab 
  • While waiting at the bus stop, Alex sees a bus with a Lynx ad on it and remembers his friend had tweeted a link about it. [Click]He checks the link on Twitter and watches the online version. He even gets to play with the pretty angel girls. It fills the 5 minute gap perfectlyToo bad he's not wearing Lynx today after he ran all the way to the bus stop 
  • While waiting at the bus stop, Alex sees a bus with a Lynx ad on it and remembers his friend had tweeted a link about it. [Click]He checks the link on Twitter and watches the online version. He even gets to play with the pretty angel girls. It fills the 5 minute gap perfectlyToo bad he's not wearing Lynx today after he ran all the way to the bus stop 
  • Love story: With our lovers safely ensconced in the quiet corner of a local Bistro and the wine flowing. All they need to navigate now is the menu.   
  • They don't understand the French menu, so translate using Google Translate. What is Escargot? They take a picture, it recognises the word Escargot. They click through to the search results. [Click]. But its still unclear, so they hit translate. [Click]Turns out 'Escargot' isn't the beef. 
  • They don't understand the French menu, so translate using Google Translate. What is Escargot? They take a picture, it recognises the word Escargot. They click through to the search results. [Click]. But its still unclear, so they hit translate. [Click]Turns out 'Escargot' isn't the beef. 
  • They don't understand the French menu, so translate using Google Translate. What is Escargot? They take a picture, it recognises the word Escargot. They click through to the search results. [Click]. But its still unclear, so they hit translate. [Click]Turns out 'Escargot' isn't the beef. 
  • Love story: As our couple leave the restaurant they say good night, sneak a quiet kiss and think about what's next ...   They leave the restaurant they walk down the street, to find Sally a taxi. Its freezing (typical English spring weather). Alex offers Sally his tartan scarf, she takes it gratefully (even British men can be chivalrous). Alex flags her a cab and she leaves. Then he sees a poster for a film outdoor they might like to go to - scans the QR code and shares web link with Sally.Sally is in her taxi home, wondering if and when he'll call her again. Her phone beeps - its a message from Alex with a link to a film - he wants to go and see it tomorrow. Sounds great, she replies. Now she just needs a way of getting smooth legs before tomorrow night! 
  • Message: Already the internet economy is big, growing faster, exporting more, creating millions of jobs. And the potential customer base for businesses operating online is going to grow from 2-5bn this decade. 

Mb make the web work for you final Presentation Transcript

  • 1. Make the web work for you Google Confidential and Proprietary 1
  • 2. Boy meets girl Google Confidential and Proprietary 2
  • 3. Google Confidential and Proprietary 3
  • 4. Google Confidential and Proprietary 4
  • 5. Google Confidential and Proprietary 5
  • 6. Google Confidential and Proprietary 6
  • 7. Google Confidential and Proprietary 7
  • 8. Google Confidential and Proprietary 8
  • 9. What’s changed? Google Confidential and Proprietary 9
  • 10. Choice & sharing are accelerating−845m monthly active users −250m monthly active users −1 trillion views in 2011−2.7b likes/comments a day −500m users signed up −1 hour uploaded/second−250m photos uploaded/day −340m tweets sent/day −3 billion hrs watched/month- 500 years of YT video - Over 700 YT videos shared on watched everyday Twitter every minute Google Confidential and Proprietary 10
  • 11. Consumers are hyper-informed Online sources considered before making purchase 1890% of European internet 12users go online to search forproducts & services 10 7 Google Confidential and Proprietary 11
  • 12. Any screen will do Google Confidential and Proprietary 12
  • 13. Dead trees are alive again Google Confidential and Proprietary 13
  • 14. Dead trees are alive again Google Confidential and Proprietary 14
  • 15. Dead trees are alive again Google Confidential and Proprietary 15
  • 16. Dead trees are alive again Google Confidential and Proprietary 16
  • 17. Ecommerce becoming commerceDirect Cube Delhaize Supermarket, Brussels Central Station Google Wallet – Tap and PayTesco’s Home Plus, Underground Station South Korea Google Wallet – Coupon Redemption Google Confidential and Proprietary 17
  • 18. The acceleration of everything 2012 2020 2bn online 5bn online 5bn mobile 10bn mobile 800 exabytes (x1018) 53 zettabytes (x1021) Google Confidential and Proprietary
  • 19. The internet in your pocket Google Confidential and Proprietary
  • 20. The web works for boy meets girl Google Confidential and Proprietary 20
  • 21. Google Confidential and Proprietary 21
  • 22. Google Confidential and Proprietary 22
  • 23. Google Confidential and Proprietary 23
  • 24. Google Confidential and Proprietary 24
  • 25. Google Confidential and Proprietary 25
  • 26. Google Confidential and Proprietary 26
  • 27. Google Confidential and Proprietary 27
  • 28. Google Confidential and Proprietary 28
  • 29. Google Confidential and Proprietary 29
  • 30. Google Confidential and Proprietary 30
  • 31. Google Confidential and Proprietary 31
  • 32. Google Confidential and Proprietary 32
  • 33. Google Confidential and Proprietary 33
  • 34. Google Confidential and Proprietary 34
  • 35. Google Confidential and Proprietary 35
  • 36. Google Confidential and Proprietary 36
  • 37. Experimental Cocktails.Read More. Google Confidential and Proprietary 37
  • 38. Google Confidential and Proprietary 38
  • 39. Google Confidential and Proprietary 39
  • 40. Google Confidential and Proprietary 40
  • 41. Google Confidential and Proprietary 41
  • 42. Google Confidential and Proprietary 42
  • 43. Google Confidential and Proprietary 43
  • 44. Google Confidential and Proprietary 44
  • 45. Google Confidential and Proprietary 45
  • 46. Google Confidential and Proprietary 46
  • 47. Google Confidential and Proprietary 47
  • 48. Google Confidential and Proprietary 48
  • 49. Google Confidential and Proprietary 49
  • 50. Google Confidential and Proprietary 50
  • 51. Better informed = better decisions Google Confidential and Proprietary 51
  • 52. Make the web work for you Google Confidential and Proprietary 52
  • 53. Win the moments that matter Google Confidential and Proprietary
  • 54. Make better decisions Google Confidential and Proprietary 54
  • 55. Make better decisions Which layout converts better? AB C Google Confidential and Proprietary
  • 56. Make better decisions +10%improvement in ‘add to basket’ action C Google Confidential and Proprietary
  • 57. Make better decisions Google Confidential and Proprietary 57
  • 58. Go bigger, fasterBig and Growing Millions of new jobs across EuropeAlready 3-8% of GDPSMB’s using web growing 4-8x Businesses online exporting double Google Confidential and Proprietary 58faster
  • 59. Go bigger, faster Google Confidential and Proprietary
  • 60. Thank you Google Confidential and Proprietary 60