Jellybooks syp presentation_ver_7 (03-11-2012)

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Pressentation at SYP UK conference "Beyond the Book" on 3rd November 2012 in London

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Jellybooks syp presentation_ver_7 (03-11-2012)

  1. 1. @arhomberg Magical Times for Book Publishing@Jellybooksjbks.co/YxgVs0
  2. 2. “This is not the end,not even the beginning of the end, but the end of the beginning of a digital revolution.”
  3. 3. Sony Kindle iPadReader
  4. 4. How will we readin the future?
  5. 5. Nobody can predict the Futurenot even SciFi Writers
  6. 6. Analysis getsyou onlyso far… experiment! see what “flies”
  7. 7. Meet the Experimenters @andyroberts_uk @madebysplendid @jamiebrooker @johanbrand @ismasan @sidane7 @gwynmorfey @arhomberg @Jellybooks
  8. 8. The Experiment: How to reinvent “What to Read Next?” for the digital age
  9. 9. 1 Free eBook Samples1 Free eBook Samples zero cost infinite supply can be shared as links, not files
  10. 10. 2 Open,, No Lock-in2 Open No Lock-in
  11. 11. 3 Essentials,, so No Price Labels3 Essentials so No Price Labels
  12. 12. 4 Clean,, Not Visual Overload4 Clean Not Visual Overload
  13. 13. 5 Simple,, No Complex Menus5 Simple No Complex Menus
  14. 14. Project CranberryRethinking Discovery
  15. 15. Create a Simple, Easy and Responsive DesignEffortless browsing, infinite scrolling, serendipity, pleasant surprises…
  16. 16. Focus on Covers, an image says more than a 1,000 words…ebooks may need no dust jacket, but cover images stimulate the mind.
  17. 17. Entice readers to sample now and read later.Just the essentials - title, author, cover + summary - and 4 simple buttons
  18. 18. Project StrawberryPersonalizing Discovery
  19. 19. The Power of the Internet is that you can Personalize.Each user can get an experience configured just for them.
  20. 20. Project CherryDistributed Discovery
  21. 21. Open Cloud Platform for Jellybooksebook sampleseBooks as cloud links. ReadcloudEmbed everywhere. ReadmillShare everywhere. BluefirePost everywhere. KindleRead anywhere. Kobo txtr ...
  22. 22. Project BlueberrySocial Sharing & Discovery
  23. 23. Increasing engagementMaking books more viral and engaging across social networks (1)
  24. 24. Increasing engagementMaking books more viral and engaging across social networks (2)
  25. 25. The Next Experiment: Can we make book buying social? Groupon, but no spam!
  26. 26. Project PineappleSocial Deals
  27. 27. Deal launchesdeal invitessent out at 6 a.m.to select users only
  28. 28. Sampledownload first 10% of featured titleRead on way to work try before deciding = no risk
  29. 29. join dealuntil deal closes deal closes only whencredit card is not charged minimum number of users join deal within 12 hours = group discount
  30. 30. 0% 50% 100% monitor progressshare preview + dealdiscount has to be “earned”by sharing sample + deal with others
  31. 31. deal on:oncedeal threshold reachedpurchased books are sent to personal cloud library0% 50% 100% 150%
  32. 32. deal on?share sweet deal with more friends!no upper limitDeadline = 6 p.m.every purchase now instantly fulfilled0% 50% 100% 150% ∞
  33. 33. post deal?download ebooksto Jellybooks or 3rd party appscontinue reading on your way home
  34. 34. Deal expired?Minimum numbernot reachedby 6 p.m.?:( share more next time
  35. 35. You ask about ‘Social Reading’? cough, cough, that’s not us we like to read books the ‘traditional way’ with No interruptions
  36. 36. But do try out Readmill! and our ‘Send to Readmill’ feature
  37. 37. @arhomberg + Share this Presentation@Jellybooksjbks.co/YxgVs0 → tweet it → tumblr it → email it → pin it the end.

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