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JMarini portfolio

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A collection of some of the projects I worked on at FIDM/ Fashion Institute of Design and Merchandising.

A collection of some of the projects I worked on at FIDM/ Fashion Institute of Design and Merchandising.

Published in: Marketing, Business, Career

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  • 1. Jehrica Marini Professional Portfolio
  • 2. Jehrica Marini Modesto, CA 209-896-6039 Jehrica33@gmail.com Dear Human Resources Representative, I was pleased to learn about an opening for a position at your store on your company’s website. I have always had an interest into your company and would love to continue learning more about how it operates so successfully. I am sending you this letter accompanied by my resume, because I am confident that my customer service skills and passion for the fashion industry will make a great fit for this position. I am currently completing my Associate of Arts Degree in Merchandise Marketing at the Fashion Institute of Design and Merchandising/ FIDM in San Francisco. I know this position requires exceptional customer service skills which I am certain that I possess. I am patient and work well with the public. In addition, I enjoy working in teams to accomplish a common goal. My merchandise marketing education along with my love of fashion is what drives me to seek this important job in your company. Thank you very much for your consideration and time. I know that I would be an asset to your company and I would welcome the chance to speak with you in person. I look forward to hearing from you soon. Best Regards, Jehrica Marini Enclosure: Resume
  • 3. Jehrica Marini 1812 St. Mayeul Dr. Modesto, CA 95356 209-896-6039 Jehrica33@gmail.com Key Strengths Driven and committed individual with passion for the fashion industry with experience in: • Market research and trend analysis • Social Media Marketing • Knowledge of formulating an open to • Proficient in Microsoft Word, Excel, buy & six month plan PowerPoint • Strategic business planning • Team building • Understanding market strategies • Detail Oriented • • • Education FIDM/The Fashion Institute of Design & Merchandising 7/2009-12/2010 San Francisco, Calif. Associate of Arts Degree: Merchandise Marketing Courses include: • Consumer behavior • Selling techniques • Management concepts • Applied buying • Organizational behavior • Merchandise planning & control Market research and trend analysis • Proficient in Microsoft Word, Excel, California State University Stanislaus 12/2013 PowerPoint Turlock, Calif. Knowledge of formulating an open to • Detail oriented Undergraduate Studies: Business Administration/ Marketing buy Courses include: & six month plan • Strategic Marketing Management Business Policy Knowledge of textiles • • Team player • Selling & Sales Management • Statistics for decision making • Marketing Research • Business technical writing Experience Express 11/2011-1/2012 Modesto, Calif. Seasonal Sales Associate • Greet and provide customer service to all customers and notify them of the current seasonal promotions • Responsible for keeping merchandise folded and properly organized Forever 21 6/2011-8/2011 Modesto, Calif. Sales Associate • Provided customer service to all customers and fulfilled fitting room attendant duties • Responsible for restocking and sorting merchandise into their designated sections Volunteer Hoops of Hope Fundraiser Event Modesto, Calif. Local Event Organizer • Planned, organized and promoted the charity event 6/11/2011
  • 4. Math/Buying • The buying strategies are the analytical process that trains in the planning, purchasing and allocation of merchandise, along with the technical knowledge required by today’s fashion leaders • Market Research and Trend Analysis • • Knowledge of Formulating an Open to Buy & Six Month Plan Knowledge of Textiles • Proficient in Microsoft Word, Excel, PowerPoint Detail Oriented • Team player •
  • 5. Planning and Control Macy’s Petite Department • Developed a complete seasonal merchandising plan incorporating a customer profile, an assortment plan and financial plan with gross margin projection
  • 6. Classificati on and Ass ortment Plan Classificati on Pl an Aug Dept Purch Sep 79.6 % TTL Oct Nov Dec Jan 119.7 20.9 111.4 23.3% 15.5% 124.7 24.3% 4.1% 21.7% Total 56.7 11.1% 512.9 100% Classificati on Breakdown Aug Sep Oct Nov Dec Jan Total Short Sleeve Tops 40% 31.8 47.9 49.9 8.4 44.6 22.7 205.2 Dres ses 35% 27.8 41.9 43.6 7.3 39.0 19.8 179.5 Pants 10% 8.0 12.0 12.5 2.1 11.1 5.7 51.3 Suits 15% 11.9 18.0 18.7 3.1 16.7 8.5 76.9 100% 79.6 119.7 124.7 20.9 111.4 56.7 512.9 Totals Assortment Plan Price Points: October Short Sleeve Tops Pricepoints $ % TTL $ 49.00 $ 30% 59.00 $ 20% 69.00 Total 10% 100% 14,970.00 9,980.00 4,990.00 $ 49,900.00 344 256 306 169 72 1,147 Pricepoint $ 29.00 XS Units S 20% Size % Col or 39.00 $ 20% 9,980.00 Uni ts Short Sleeve Tops 29.00 $ 20% 9,980.00 M 20% L 344 XL 20% 30% Total 10% 100% Ani mal Color % 10% 7 7 7 10 Pas tels 20% 14 14 14 21 7 69 Floral 30% 21 21 21 31 10 103 Bright Colors 10% 7 7 7 10 3 34 Neutrals 30% 21 21 21 31 10 103 Short Sleeve Tops Pricepoint $ 39.00 XS 3 34 Units S M L 256 XL Total 20% 20% 20% 30% 10% 100% Ani mal Color % 10% 5 5 5 8 3 26 Pas tels 20% 10 10 10 15 5 51 Floral 30% 15 15 15 23 8 77 Bright Colors 10% 5 5 5 8 3 26 Neutrals 30% 15 15 15 23 8 77 Size % Col or Short Sleeve Tops Pricepoint $49.00 XS Col or Units S 20% Size % M 20% L 20% 306 XL Total 30% 10% 100% Ani mal Color % 10% 6 6 6 9 3 31 Pas tels 20% 12 12 12 18 6 61 Floral 30% 18 18 18 27 9 92 Bright Colors 10% 6 6 6 9 3 31 Neutrals 30% 18 18 18 27 9 Short Sleeve Tops Pricepoint $59.00 XS S M L 169 XL Total 20% Size % Col or 92 Units 20% 20% 30% 10% 100% Color % Ani mal 10% 3 3 3 5 2 17 Pas tels 20% 7 7 7 10 3 34 Floral 30% 10 10 10 15 5 51 Bright Colors 10% 3 3 3 5 2 17 Neutrals 30% 10 10 10 15 5 51 Short Sleeve Tops Pricepoint $69.00 XS Size % Col or Units S M L 72 XL Total 20% 20% 20% 30% 10% 100% Color % Ani mal 10% 1 1 1 2 1 7 Pas tels 20% 3 3 3 4 1 14 Floral 30% 4 4 4 7 2 22 Bright Colors 10% 1 1 1 2 1 7 Neutrals 30% 4 4 4 7 2 22
  • 7. DEPT. NAME Macy's Petite Department DEPT. # BUYER FALL AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY 13.3% SALES $ 15.6% 14.0% 20.5% 27.6% SEASON TOTAL 9.0% N/A Last Year $ 59.6 $ 70.0 $ 62.7 $ 91.8 $ 124.0 $ 40.4 $ 52.8 $ 448.5 Plan $ 62.0 $ 72.8 $ 65.2 $ 95.5 $ 129.0 $ 42.0 $ 54.9 $ 466.4 % Inc/Dec 4.0% 4.0% 4.0% 4.0% 4.0% 4.0% 4.0% Revised Actual STOCK/SALES Last Year 3.4 2.9 3.9 3.2 1.8 4.8 3.9 RATIO Plan 3.4 2.9 3.9 3.2 1.8 4.8 3.9 BOM STOCK $ Last Year $ 202.8 205.0 243.4 297.2 222.5 195.2 207.3 (Retail) Plan $ 210.9 213.2 253.1 309.1 231.4 203.0 215.6 1366.1 1,420.7 Revised Actual LY % to Sales MARKDOWNS $ 24.7% Last Year $ Plan 9.6% 5.4% 3.3% 8.4% 5.0% 14.7 6.7 3.4 3.0 10.4 2.0 15.3 3.5 3.1 24.7% % to Sales 7.0 9.6% 5.4% 10.8 3.3% 8.4% 9.0% 40.2 2.1 41.8 5.0% 9.0% % by Month Revised Actual PURCHASES $ Last Year (Retail) Plan $ 76.5 $ 79.6 115.10 $ 119.90 119.7 124.7 $ 20.10 20.9 $ 107.10 $ 54.50 111.4 56.7 $ 493.20 79.6 Revised Actual SEASON TOT. Sales Markup % Markdown % Gross Margin % LAST YEAR $448.5 PLAN $ 466.4 49% 9% 42.0% 9% ACTUAL 512.9
  • 8. International Business The goal of this project was to export Weston Wear which is based in San Francisco to Sydney, Australia Weston Wear would do well in Australia because of the designers roots in ballet costume creation and Australians' have a affinity for dance. Julie Weston’s cotton/lycra blend in her clothing works to identify the Weston Wear brand with style and dance
  • 9. Marketing • The target market for a given retail/business environment is researched and the appropriate marketing and branding strategies are developed to ensure success in a competitive marketplace
  • 10. Why Sydney? • Australia’s national policy supports performing arts • Most populated city in Australia • 4.5 million residents • 11% of national employment in Creative and Performing Arts activity
  • 11. Pitt Street Mall • Located in the middle of the bustling central business district • Upscale specialty stores • Tourist destination • Hotels nearby for visitors to stay for visitors
  • 12. Brand Imaging • For this project we created the brand, “Life Behind Barz” a motocross performance clothing line focused on providing riders with high quality gear with a stylish flare
  • 13. Mission Statement • To provide our riders with the top performance gear to give them the confidence to perform to the best of their abilities, and to provide a winning look
  • 14. Target Market • • • • • • • • • • • Men and youths ages of 17-30 High school educated with some college Ethnically mixed Lifestyle group- striving singles Social group- Middle America Lower-middle class Households with/ without kids Live in suburbs Read Four Wheeler magazine Watch the Speed Channel (claritas.com) In to wakeboarding, cage fighting, NASCAR, racing, snowboarding and of course motocross racing • They drive pick-up trucks and SUVs
  • 15. Competitive Advantages • High-tech fabrics- resistant to differing climates • Comfortable and trendy styles • Training center • Obvious quality • Affordable prices
  • 16. Promotion • This project contained each step to promote a new business including: description of the company, advertisements, grand opening, and media kit • J&M Event and Party Planning is the business I promoted
  • 17. Business Overview • J&M is an event and party planning business – – – – – – Corporate events Wedding receptions Birthdays Reunions Graduations, Anniversaries • J&M will provide a service for any kind of party you can imagine! • J&M will make and send invitations, provide catering, rentals, decorations, entertainment and activities • Event coordinator will help determine the theme and will plan every detail
  • 18. Grand Opening! • J&M’s grand opening event will be held at the Los Angeles location • Tents will be set up around the building • Each tent will have a specific theme and have decorations, entertainment, food, etc. which will correlate with the theme • Celebrity guest will be famous party planner David Tutera -Star of The Party Planner & My Fair Wedding, New Bridal Line
  • 19. Thank You! Jehrica Marini Merchandise Marketing Phone-209.896.6039 Email-Jehrica33@gmail.com