Local Search - George Aspland 11 09

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Presentation on Local Search by George Aspland at the SEMNE November 17, 2009 event in Rocky Hill, CT.

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  • Local Search - George Aspland 11 09

    1. 1. “ Local Search” <ul><li>Local Search since the emergence of Blended/Universal Search </li></ul><ul><li>How to claim & update your local search listings in Google Maps. </li></ul><ul><li>Tips to help get top search results in the local listings. </li></ul>Presented by: George Aspland gaspland@eVisionSEM.com • twitter.com/gaspland
    2. 2. Demonstation <ul><li>There was a demo of Google Maps and how to Find, Claim & Update Your Listings. </li></ul><ul><li>You can see video demonstrations in these two video blogs - </li></ul><ul><li>Demo of Google Maps </li></ul><ul><ul><li>http://www.evisionsem.com/blog/2009/08/05/google-maps-part-1/ </li></ul></ul><ul><li>How to find, claim, update and add listings in Google’s local search </li></ul><ul><ul><li>http://www.evisionsem.com/blog/2009/08/25/google-maps-part-2/ </li></ul></ul>
    3. 3. How to improve results <ul><li>Find, claim listings – Verifies the listing </li></ul><ul><li>Proximity to the searh location </li></ul><ul><li>Business/Org Name – Having the service keyword in the name (But Google guidelines: Must be actual business name) </li></ul><ul><li>The LBC description - Having the service keyword(s) in the description </li></ul>
    4. 4. How to improve rankings, cont <ul><li>Categories in the listing </li></ul><ul><li>Citations (mentions) – Trust, Validation </li></ul><ul><ul><li>Online YP’s like SuperPages </li></ul></ul><ul><ul><li>Regional listings eg Yahoo, Business.com, local directories (eg chambers etc) </li></ul></ul><ul><ul><li>Listings in sites like CitySearch, Yelp, etc </li></ul></ul><ul><ul><li>Check the Citations and local links to top rankers for you services </li></ul></ul><ul><li>The Site/Landing Page – Not required, but… </li></ul><ul><ul><li>Optimized for products & services, local phrases, e.g. towns served </li></ul></ul><ul><ul><li>Location in Title Tag </li></ul></ul><ul><ul><li>Address in text </li></ul></ul><ul><ul><li>Local Phone Number </li></ul></ul>
    5. 5. Ask for Reviews <ul><li>Reviews per se do not appear to be a ranking factor </li></ul><ul><li>Check your competition on local search engines. Where do reviews come from? </li></ul><ul><li>Ask for reviews on some of them </li></ul><ul><ul><li>Example Super Pages reviews often a source for Google </li></ul></ul><ul><li>See blog article “Ask for Reviews” http://www.evisionsem.com/blog/2009/10/07/ask-for-customer-reviews/ </li></ul>
    6. 6. Local Extensions for Adwords <ul><li>“ Extend&quot; AdWords: Dynamically attach your LBC business address to your ads </li></ul><ul><li>More on Local Extensions http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=20968 </li></ul>
    7. 7. Multiple listings on Page 1!
    8. 8. Yahoo & Bing Local <ul><li>Yahoo Add/Edit new site http://listings.local.yahoo.com/account </li></ul><ul><li>Bing https://ssl.bing.com/listings/ListingCenter.aspx </li></ul>
    9. 9. Resources <ul><li>Google Local Business Center (LBC) http://www.google.com/local/add </li></ul><ul><li>Business Listing Quality Guidelines http://maps.google.com/support/bin/answer.py?answer=107528 </li></ul><ul><li>Report Google Maps Spam - http://maps.google.com/support/bin/request.py?contact_type=maps_spam </li></ul><ul><li>LBC Help Forum http://www.google.com/support/forum/p/maps?hl=en </li></ul><ul><ul><li>Problems & Errors forum http://www.google.com/support/forum/p/maps/label?lid=3741639227361dcc&hl=en </li></ul></ul><ul><li>getlisted.org - Finds listings, update links, tips </li></ul>
    10. 10. Resources: Update Sources of Info <ul><li>InfoUSA (Database for many online yellow pages such as Yahoo’s) http://dbupdate.infousa.com/dbupdate/yahoo1.jsp </li></ul><ul><li>Yellowpages.com (ATT) http://www.yellowpages.com/advertising/update_listing_form </li></ul><ul><li>SuperPages.com - Verizon (Database for other online listings: Google, Bing http://advertising.superpages.com/spportal/quickbpflow.do </li></ul>
    11. 11. Coming Soon Google Local Listing Ads <ul><li>Ads shown on Google.com and Google Maps – Being test in CA now </li></ul><ul><li>A flat monthly fee based on your location and business category </li></ul><ul><li>No bid or keyword management </li></ul><ul><li>Free call-tracking, announcing each forwarded customer call ('This caller brought to you by Google') </li></ul>
    12. 12. Next Year <ul><li>The year of Mobile - Finally </li></ul>
    13. 13. Presented by George Aspland George founded eVision in 1998 and has been developing and optimizing web sites for large and small companies and organizations around the world since. He speaks regularly on the subject of Search Engine Optimization and has written a book on the subject, The Guide to Search Engine Marketing , a step-by-step guide to search engine marketing used by organizations who wish to optimize their own web sites. George has led the effort over recent years to develop eVision's advanced methodology known as Conversion Point Architecture to insure that a web site delivers an effective persuasive path, provides a successful branding experience and communicates appropriate messages while insuring that visitors can complete conversion interactions successfully, with minimal errors and frustration and in minimal time. eVision employs the Conversion Point Architecture methodologies to increase the business a web site generates. eVision, LLC 179 East Main Street Branford, Connecticut USA 06405 • www.eVisionSEM.com 203 481.8005 • sales@eVisionSEM.com • twitter.com/gaspland

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