Real-time Marketing & Loyalty+ Platform

Leveraging real time analytics for personalization and engagement at right time
f...
WITH RML+P

Customer visits to apply for a
new service/application

New visitors/Leads visiting to
check for products/serv...
In a nutshell...
Loyalty+ Management

Points allocation, Personalized
offers on redemption based on
customer behavior

Pro...
Visitor Score Carding & Segmentation

 BLISS ad:tech
Unified Customer Profile in Real-time

 BLISS ad:tech
Visitor Scorecards

 BLISS ad:tech
Audience Profiling
Know if the visitor
is a stranger,
prospect or a
customer

Know from
which source
they came
from, for e...
Unified Customer Profile

 BLISS ad:tech
Personalization

 BLISS ad:tech
Personalization

Widget/ Banner Based Personalization:
Can be used as offers, Coupons,
Content recommendation,
Product Sug...
Widgets/Banner Based Personalization

You can change
banner
messages based
on visitor
information

 BLISS ad:tech
Forms (unknown visitors)

Connect with us
Please share your email and
we will send more details on
value banking with high...
Forms (known visitors)

Hi John,

Get Health Savings Plan
Sign up annually and get one
month free

SAVE NOW

 BLISS ad:te...
Targeting (Leads)
Personalization & Targeting (For Leads)

Connect with us
Biz growth
assured

Open a business account and...
Targeting (Leads)
Personalization & Targeting Location/Source Based
Location Based
Personalization

Source Based
Personali...
Targeting
Strong Customer Support for the best service experience

Real time
suggestions &
recommendations

More suggestiv...
Targeting
On Demand Form based Engagement & Conversions

Real time On
demand Forms

•Forms can be used for Lead Gen, Surve...
Automation

 BLISS ad:tech
Just Set it – Forget it

 BLISS ad:tech
tools comparison by features

RML+P

available

customizable

not available
Campaign Management
RML+P
Email Campaigns
Track all your email campaigns and its
responses

Affiliate Campaigns
Configure ...
Traffic Analysis
Traffic
Preset reports by direct, referral and
search.

Referral Traffic
Configure the script to further ...
Content Measurement
Popular Pages
Preset reports to know most popular
content by Day, Week, Month and Year

Entry Pages
Pr...
Conversion Optimization
Behavioral Targeting
Set rules to load content based on visitor
behavior. Rules can be contextual,...
Visitors/Customers/Leads
Visitor Information
Know every visitor by location, by source,
browsing behavior, system informat...
Engagement
Community Configurator
Configure a community site which works
as a loyalty site or product community

Screeners...
Engagement
Video Sessions
Enable Video Sessions with your
customers. Broadcast/Record product
launches. Record Voice of yo...
Research & Customer Advocacy
Profile Search
Configure the crawler to search the web
based on email address

Topic Search
C...
Multi Channel Data Aggregation
Data Import
Import Data from external data sources for
unified analysis and reporting

Data...
PRICE COMPARISON
Customization is charged separately | With On-Demand Models, few customization options | All prices in US...
Loyalty+ Management

 BLISS ad:tech
Loyalty+ Management: A Breeze

•Customer participates in a
merchant partnership program
and does a transaction

Client Sys...
Loyalty+ Management

Retain to Grow
Acquisition

Growth

Loyalty+

Learn
Customer
Insights

Experience
Reduce
Customer
Att...
Loyalty+ Management

Loyalty +
Points Accrual

Points Redemption

Rewards Management

Reward Customers for Usage
and Trans...
Points+ Accrual
Members receive points for their
engagement/social media sharing and
transactional activity with
Bank/part...
Advantages of RML+P

NO
INTEGRATION
REQUIRED

NO DATA
REDUNDANCY
Its real-time

Its On-Demand

NO
COMPLEXITY

NO DATA
SILO...
:Appendix
 BLISS ad:tech
Can enable you to talk to your
customer, when he is online
Most analytics give you 8 – 48 hr old statistics after the
even...
Can fetch custom information in real time
based on search
Prospects come to your website for a specific purpose – Just lik...
Can increase the potential to convert
online visitors
Prospects come to your website for a specific purpose , needs and
wa...
Can ensure agility in customer support and
engagement
Visitors will always have more choices and they will go to your
comp...
Can define a personalized customer experience
Visitors have lots of choices – they will buy the product only from those wh...
 BLISS ad:tech
Listening to customers across channels

Website/Mobile
/Other
Business Touch
point Analytics

Insights

Targeting

Campaig...
Understanding the depth of their interaction

AWARENESS
KNOWLEDGE
INTENT
SELECTION
SATISFACTION
ADVOCAT
E
LOYAL

 BLISS a...
Unifying all interaction data for each customer

 BLISS ad:tech
Rewarding customers at the right touch points to increase loyalty

Customer

Bank

 BLISS ad:tech
 BLISS ad:tech
 BLISS ad:tech
TO MAKE REAL-TIME MARKETING

TO ITS OPTIMAL LEVEL

 BLISS ad:tech
we built

Real-time Marketing & Loyalty+ Platform

RMLP is a real-time marketing loyalty+ platform ,that
tags, captures an...
 BLISS ad:tech
And a lot many features. This is just the tip of the iceberg!

Content
Popularity
Analysis

Visitor Attention
Profiling

L...
Dashboard Screens for reference

 BLISS ad:tech
Prescriptive Dashboard in Real-time

 BLISS ad:tech
Sample Dashboards. Create & manage complex dashboards on the fly!

 BLISS ad:tech
Real-time Marketing & Loyalty+ Platform

Customer is important : Reward Loyalty

 BLISS ad:tech
Loyalty+ Management

Points+

 BLISS ad:tech
Points+ Redemption
Member

Web/mobile app portals
Selects a reward that is personalized to that
particular member

Logs in...
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RealTime Marketing and Loyalty+ Platform - RML+P

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http://blissadtech.com/rml+p/

Bliss AdTech is a global digital solutions organization and system integrator for automated and real time digital marketing platforms.

Bliss AdTech builds its unique innovative platform called Real Time Marketing and Loyalty + Platform (RML+P) over the base platform of Plumb5.

RML+P offers unique loyalty management solutions that helps businesses to Retain and Grow with customers.

RML+P is a amalgamation of Consulting + Implementation + Integration + Customization + Maintenance and Support.

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Transcript of "RealTime Marketing and Loyalty+ Platform - RML+P"

  1. 1. Real-time Marketing & Loyalty+ Platform Leveraging real time analytics for personalization and engagement at right time for seamless customer experience & Loyalty Real Time Analytics Real Time Engagement Lead & Campaign Management Social Media Sentiment & Messaging Total Marketing enabled Loyalty Solution  BLISS ad:tech
  2. 2. WITH RML+P Customer visits to apply for a new service/application New visitors/Leads visiting to check for products/services new purchase Customized Banner for viewing the right offers. Chat Support for real-time recommendations. Forms for submitting requests. Scores provided to valuate the consumer purchasing behavior and provide the matching offers. Capture email id of unknown visitors using personalized forms and start email campaigning. Track the members social media sentiment and provide relevant offers. Customer satisfied with the immediate attention and specialized offers provided to him, Purchases the required services without any hesitation. Immediate Sale conversion. Loyalty increases. Leads/visitors convert to immediate customers. Thus increasing your customer base using real-time marketing strategies. WITHOUT RML+P Customer visits to apply for a new service/application New visitors/Leads visiting to check for products/services new purchase Provide banner offers irrelevant to the what the customer is searching for. No immediate responsiveness for support. Needs to call up merchant or email with query and wait for a response. No discounts/offers for premium customers. No capture of email ids for incoming unknown visitors/leads. Customer leaves and starts searching for better products/services at competitive prices. Attrition increases and Loyalty decreases. No immediate conversion of unknown visitors to potential prospects as details are not captured.
  3. 3. In a nutshell... Loyalty+ Management Points allocation, Personalized offers on redemption based on customer behavior Provide Personalization Email, online chat, forms management, Widget/Banners Visitor score carding/ segmentation Automation Analyze and target anonymous visitors/leads using web interactions and social media sentiments Set the rules/permissions, ready the report dashboards, and set it on Auto Pilot! Unify Real-time Marketing & Loyalty+ Platform •Anonymous visitors interactions and behavior •Customers interactions and behavior •Mobile App Usage Social •Customer Historical database/Offline Data/Customer Support Data •Customer Transactional Data Web/Mobile Client Systems Gather •Customers Social media accounts •Potential Leads/visitors Social accounts  BLISS ad:tech
  4. 4. Visitor Score Carding & Segmentation  BLISS ad:tech
  5. 5. Unified Customer Profile in Real-time  BLISS ad:tech
  6. 6. Visitor Scorecards  BLISS ad:tech
  7. 7. Audience Profiling Know if the visitor is a stranger, prospect or a customer Know from which source they came from, for each session Auto-segment visitors using scores and enable workflows Know from which city the visitor arrives Know the details of the different sessions of every unique visitor  BLISS ad:tech
  8. 8. Unified Customer Profile  BLISS ad:tech
  9. 9. Personalization  BLISS ad:tech
  10. 10. Personalization Widget/ Banner Based Personalization: Can be used as offers, Coupons, Content recommendation, Product Suggestions or Messaging Chat Based Personalization: Can be used Recommendation, Product Suggestions or Customer Support Form Based Personalization: Can be used as Lead gen forms, Surveys, Reviews, Feedback, Asks , personalized offers or Messaging Email & Drip Based Personalization: In built Campaign Management & Lead Management to engage, nurture & empower prospects  BLISS ad:tech
  11. 11. Widgets/Banner Based Personalization You can change banner messages based on visitor information  BLISS ad:tech
  12. 12. Forms (unknown visitors) Connect with us Please share your email and we will send more details on value banking with high returns SHARE  BLISS ad:tech
  13. 13. Forms (known visitors) Hi John, Get Health Savings Plan Sign up annually and get one month free SAVE NOW  BLISS ad:tech
  14. 14. Targeting (Leads) Personalization & Targeting (For Leads) Connect with us Biz growth assured Open a business account and avail the full benefit scheme OPEN  BLISS ad:tech
  15. 15. Targeting (Leads) Personalization & Targeting Location/Source Based Location Based Personalization Source Based Personalization Get Health Savings Plan  BLISS ad:tech
  16. 16. Targeting Strong Customer Support for the best service experience Real time suggestions & recommendations More suggestive than Intrusive – Being there at the right time matters  BLISS ad:tech
  17. 17. Targeting On Demand Form based Engagement & Conversions Real time On demand Forms •Forms can be used for Lead Gen, Surveys, Asks, Reviews & Rating  BLISS ad:tech
  18. 18. Automation  BLISS ad:tech
  19. 19. Just Set it – Forget it  BLISS ad:tech
  20. 20. tools comparison by features RML+P available customizable not available
  21. 21. Campaign Management RML+P Email Campaigns Track all your email campaigns and its responses Affiliate Campaigns Configure the script to track all affiliate campaigns and measure effectiveness of the channel/campaigns Paid Campaigns Track Paid Campaign effectiveness by assigning values for clicks and impressions to measure ROI Campaign Goals Set up attributes to track from campaigns to conversions Email Campaign Setup Set up your campaigns and use it for website communication or delivering it to the mailbox. Comes with Template Library, Contact Management, Workflows and Reporting Landing Page Setup Setup reusable landing pages that supports videos, external widgets, and forms Landing Page Analytics Measure the performance of your Landing Page along with video analytics
  22. 22. Traffic Analysis Traffic Preset reports by direct, referral and search. Referral Traffic Configure the script to further analyze referral traffic by Paid or Email or Affiliate Location Preset reports to know visitors by location: City, State, Region, Country, Continent, Lat/Long System Information Configure script to understand system information like browsers, OS, Flash enabled, Java enabled, Mobile Devices, Connection speeds, Service provider and Screen resolutions Visitor Type Know visitors by their frequency whether new visitor or returning visitor RML+P
  23. 23. Content Measurement Popular Pages Preset reports to know most popular content by Day, Week, Month and Year Entry Pages Preset reports to know where visitors enter your site. Exit Pages Preset reports to know where visitors leaves your site. Helps in fall-out analysis Page Funnels Configurable page paths for conversion optimization. No resource required Fallout Tracking Identify exit pages and set rules to optimize fall-outs during transaction Heat map Identify which links on the page gets maximum response. Event Tracking Track for downloads, form exits on your pages A/B Testing Preset reports to know where visitors enter your site. FB Like/Share Widget Analysis Preset reports to know where visitors enter your site. RML+P
  24. 24. Conversion Optimization Behavioral Targeting Set rules to load content based on visitor behavior. Rules can be contextual, geographic or based on past behavior or transaction Win-back Configuration Configure forms, polls, feedback, questions on the fly based on behavior Workflows Set 3 tier workflows if you need to engage visitors and turn them to customers Messaging Enable messaging from your website based on behaviors Follow-ups Set Time and Templates to follow-up with customers based on previous responses Responses Get response reports for all activities: Targeted content to Forms to Messages Conversation History Know all your conversations with all customers across mediums along with their responses Recommendations Based on past behavior, you can recommend products or set them based on specific rules RML+P
  25. 25. Visitors/Customers/Leads Visitor Information Know every visitor by location, by source, browsing behavior, system information, connection speeds, and screen type By Source Preset Report to understand how the visitor reaches the site By Behavior Get complete click-stream report of every individual visitor. This helps in advanced conversion optimization By Transaction Know transactions of every customer. This helps in recommendations, (up-sell, crosssell analysis), and understand buying cycle By Responses Know responses by every customer to all the communications. Helps in tone analysis By Engagement Aggregate responses from loyalty sites. Helps in Customer retention and Buying behavior By Buzz Aggregate social findings based on individual customer to understand sentiment Unified Profiling Aggregate all these data and get a profile map of every customer RML+P
  26. 26. Engagement Community Configurator Configure a community site which works as a loyalty site or product community Screeners Enable screeners to start open targeted communities Discussions Enable Discussion on the site Surveys Enable surveys to get feedback, understand buying behavior or understanding product sentiment Polls Create Polls to gather quick insights of our customers Internal Messaging Enable message box for your customers for all internal communication Chat Enable Group chat or One-on-one chat in your community RML+P
  27. 27. Engagement Video Sessions Enable Video Sessions with your customers. Broadcast/Record product launches. Record Voice of your customer Offers Create Offers based on points or transactions or browsing behavior of the customer Points Configuration Configure Points for each interaction. Set conditions for bonus points Rewards Update Rewards list and set rules for redemption Advanced Profiles Create Forms to collect advanced profile information or tag it from other sources Engagement Analysis Understand frequency of engagement and set rules for further engagement Customer Sentiments Gather all customer responses and under customer sentiments within the community. This data can be mapped with profile search data for deep web sentiments RML+P
  28. 28. Research & Customer Advocacy Profile Search Configure the crawler to search the web based on email address Topic Search Configure the crawler to search the web based on keywords or topics Brand Sentiments Collect Reviews and Discussions around your brand and analyze user sentiments Influencers Analyze User sentiments to understand your key influencers and advocate them List Creation Configure crawler to mine contact information based on keywords Configuration Simple easy to use setup RML+P
  29. 29. Multi Channel Data Aggregation Data Import Import Data from external data sources for unified analysis and reporting Data Tagging Helps in tagging disparate data sets for unified reporting Data Scoring Assign scores to each interaction or any column type of the data set for segmentation Score Configuration Assign Scores to imported data sets and deduce overall scores for unified profiles Analysis Use the online spreadsheet for all analysis. Reporting Wizard Driven reporting engine for multi dimensional analysis Visualization Generate graphs and export them to pdf, presentations or word documents Predictions Utilize PMML models to arrive at predictions Re-use insights Update insights to your existing scripts for new rules and conversion optimization RML+P
  30. 30. PRICE COMPARISON Customization is charged separately | With On-Demand Models, few customization options | All prices in USD RML+P FREE ON DEMAND + resource support 150k 150k 100k 45k 70k 25k 10k ON DEMAND ON PREMISE ON PREMISE ON DEMAND ON DEMAND ON PREMISE ON DEMAND ON DEMAND + resource support + resource support RML+P RML+P On-Premise available
  31. 31. Loyalty+ Management  BLISS ad:tech
  32. 32. Loyalty+ Management: A Breeze •Customer participates in a merchant partnership program and does a transaction Client Systems RML+P •Customer is rewarded the equivalent amount of reward points for the positive transactional action •Customer checks account for redeemable reward points •Customer redeems points as per the redemption offers designed for him personally Customer Login Acc Portal/Mobile App  BLISS ad:tech
  33. 33. Loyalty+ Management Retain to Grow Acquisition Growth Loyalty+ Learn Customer Insights Experience Reduce Customer Attrition Rewards Measure Advocacy •Track Loyal customers with a Loyalty Matrix •Loyalty is rewarded by returning. •Provide innovative marketing over Brand Rewards for Usage to provide New Experience Score Customer Behavior Retention •Points based Rewards. •Generate Customer Loyalty to Brand •Loyalty for Usage and Transaction •Unified customer experience at every touch point. •Enable differential servicing. •Enable Social Connection •Points + Pay based rewards and transaction growth. •Soft rewards for Loyal Usage (ex – social media sharing) Growth Measure Participation In Campaigns •Increase Customer Spend •Gain Competitive Edge •Enable Targeted and broadcasted marketing offers. •Understand your Customer Life Time Value. •Enable Up selling and Cross selling. •Manage product portfolio better with data. Assess Brand Value Establish Customer Satisfaction Customers as Marketing force •Drive value for Merchants  BLISS ad:tech
  34. 34. Loyalty+ Management Loyalty + Points Accrual Points Redemption Rewards Management Reward Customers for Usage and Transaction Enable Rewards distribution Enable Rewards administration Unified Tracking Customer Scoring Social Connect Track Customer Usage from all channels Score Customers on Usage Enable Customers as Brand ambassadors on Social media Email Connect Mobile/Web Connect Merchant Connect Connect your Loyalty customers using email. Drive transactions by integrating loyalty on Mobile/Web platforms Derive strategy to better relationship with Merchants Targeted Marketing Merchant Offers Vendor Management Leverage 360° Customer View for targeted selling Partner with Merchant for Customer offers Manage vendors for Rewards selection and delivery.  BLISS ad:tech
  35. 35. Points+ Accrual Members receive points for their engagement/social media sharing and transactional activity with Bank/participating Merchants Customer advocacy High member engagement /lower attrition Conversion & Sales Convert unknown customers to members by personalization techniques using real-time data captured Real-time data of users collected and used for Marketing/visitor score carding/segmentation unknown visitors known visitors Web/mobile app portals customers/unknown visitors Promote products/offers to already members with the help of segmentation techniques using score card points RML+P Integrated with web/mobile portals  BLISS ad:tech
  36. 36. Advantages of RML+P NO INTEGRATION REQUIRED NO DATA REDUNDANCY Its real-time Its On-Demand NO COMPLEXITY NO DATA SILOS UNIFIED DASHBOARDS Its Plug & Play Its configurable Its on an unified system NO IT INVESTMENTS Across Systems and at every node
  37. 37. :Appendix
  38. 38.  BLISS ad:tech
  39. 39. Can enable you to talk to your customer, when he is online Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do something about it; the visitor is long gone.  BLISS ad:tech
  40. 40. Can fetch custom information in real time based on search Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/she doesn’t find anything interesting – they just walk off – until ... there is an interaction by a salesman in real time  BLISS ad:tech
  41. 41. Can increase the potential to convert online visitors Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify them, one can’t exploit the opportunity as well.  BLISS ad:tech
  42. 42. Can ensure agility in customer support and engagement Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of the customers  BLISS ad:tech
  43. 43. Can define a personalized customer experience Visitors have lots of choices – they will buy the product only from those who will give them a great customer experience Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors  BLISS ad:tech
  44. 44.  BLISS ad:tech
  45. 45. Listening to customers across channels Website/Mobile /Other Business Touch point Analytics Insights Targeting Campaign Management Engagement  BLISS ad:tech
  46. 46. Understanding the depth of their interaction AWARENESS KNOWLEDGE INTENT SELECTION SATISFACTION ADVOCAT E LOYAL  BLISS ad:tech
  47. 47. Unifying all interaction data for each customer  BLISS ad:tech
  48. 48. Rewarding customers at the right touch points to increase loyalty Customer Bank  BLISS ad:tech
  49. 49.  BLISS ad:tech
  50. 50.  BLISS ad:tech
  51. 51. TO MAKE REAL-TIME MARKETING TO ITS OPTIMAL LEVEL  BLISS ad:tech
  52. 52. we built Real-time Marketing & Loyalty+ Platform RMLP is a real-time marketing loyalty+ platform ,that tags, captures and profiles customers & prospects by scores from all interaction touch points and unifies data for more accurate actionable insights  BLISS ad:tech
  53. 53.  BLISS ad:tech
  54. 54. And a lot many features. This is just the tip of the iceberg! Content Popularity Analysis Visitor Attention Profiling Loyalty Scoring & Management Heat Map Analysis Real Time ecommerce Tracking Real Time Behavioral Scoring & Segmentation Multivariate Testing Lead & Contact Management Interaction Management Community & Loyalty Management Mobile & Social apps Tracking & Measurement Live Event Tracking Reverse Goal Paths Visualization Offline Data Integration Work Flow Management List Creation  BLISS ad:tech
  55. 55. Dashboard Screens for reference  BLISS ad:tech
  56. 56. Prescriptive Dashboard in Real-time  BLISS ad:tech
  57. 57. Sample Dashboards. Create & manage complex dashboards on the fly!  BLISS ad:tech
  58. 58. Real-time Marketing & Loyalty+ Platform Customer is important : Reward Loyalty  BLISS ad:tech
  59. 59. Loyalty+ Management Points+  BLISS ad:tech
  60. 60. Points+ Redemption Member Web/mobile app portals Selects a reward that is personalized to that particular member Logs into account to redeem membership/reward points Rewards member takes Voucher/Coupon with unique ID in store to redeem a specific product. Rewards member uses Voucher/Coupon with unique ID online to redeem a specific product/service/Air Flight Ticket. Member receives Merchandise/other physical products through delivery or pickup Programme deducts required points from Member’s Rewards account and sends the Reward to the Member either electronically or through courier (whichever applicable) Vouchers/Discount Coupons/other redeemable coupons (Unique voucher/coupon ID generated) Merchandise Cash/Other Rewards AIR Miles Redemption  BLISS ad:tech

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