Jobs in Sports November 14, 2012 Jeff YocomSVP, Executive Search Game Face, Inc.www.gamefaceinc.com
Who is Game Face?• Founded in 1995• Over 400 clients throughout sports and live entertainment• Born as a sports business training firm• Developed into a leading executive search firm placing hundreds of people in sports jobs
What is “sports marketing”?• Build awareness through association with sports• Athlete representation• Sporting goods and licensed merchandise• Event management and marketing services• Media broadcast rights• Multimedia (websites, video games, mobile marketing)• “Professional” and “Amateur” sports• Marketing of sport properties• Sponsorship and ticket sales
Career Options in Sports Marketing• Collegiate Sports• Professional Sports • Teams, Leagues, Motorsports, MMA/Boxing, Extreme/Action Sports• Amateur Olympic Sports (National Governing Bodies)• Venues – arenas, stadiums, civic centers• Sporting Goods and Licensed Merchandise• Sports Marketing Agencies; Management firms• Sports Media – TV, Radio, Digital
Types of Sports Marketing Jobs• College Administration – Athletic Directors, Compliance, Sports Information Directors• Professional Sports – sales (tickets, premium/suites, sponsorships), consumer/client service, marketing, public relations, community relations, operations, broadcasting, accounting/finance, technology• Amateur Olympic Sports (National Governing Bodies) – marketing, PR, compliance, legal, community relations• Venues – facility operations, sales, marketing• Sporting Goods – sales, marketing, finance/accounting, IT, legal, design, supply chain, logistics, project management, human resources• Sports Marketing Agencies – lawyers/agents, financial advisors, sales, marketing.• Sports Media – producers, camera operators, talent, sales, marketing, digital/technical experts
Where are the jobs?• “Community relations, marketing and PR” trap• Sales is the widest door to get into the industry• View industry job boards for most common positions• Where you start is not where you’ll end
How do you get started?• No time like the present – take advantage NOW• Benefits of Internships• Learn the industry language now• Is it who you know?• Sports management programs are minting new job seekers at an alarming rate
What are employers looking for?• College degree is essentially required• Skills are first• Ability to get results• Strong communication skills• Coach-able• “Fire in the belly”• Resourcefulness• “Look of longevity”
Top 10 Job Seeker Mistakes1. “Superfan” aka The SportsCenter curse2. Never let Win/Loss record affect decision3. Thinking my resume will get be enough to get job4. Focusing on just one entrance into industry5. Inflated sense of self-confidence6. Over-educating7. Getting on the internship merry-go-round8. Not recognizing sports is a business9. Poisoning your “On-line Brand”10. Careless communications
Realities of working in sports• Long hours• Low(er) pay• Supply vs. demand• Mobility is key• Need a supportive family• Best “brands” are not best employer
Jobs in Sports Q&A Jeff YocomSVP, Executive Search Game Face, Inc.www.gamefaceinc.com
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