Social Business Summit 2010 Sydney
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Social Business Summit 2010 Sydney

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Social Business Summit 2010 Sydney

Social Business Summit 2010 Sydney

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  • Depending on your perspective, the un-tethering of workers has also changed the mentality we bring to the job. &#x201C;Going to the office&#x201D; is no longer a 9 am - 5 pm, 5 days a week pattern for most people. Today&#x2019;s information workers are always-on, connected by a combination of emerging technologies. <br />
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  • Social business efforts often end up living in isolation. <br />
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  • All organizations will deal with Governance issues. <br />
  • When ESPN announced they would be rolling out guidelines for employee Twitter usage that stipulated direct benefit to ESPN, it created more confusion. <br />
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  • Voting applications allow companies to crowdsource ideas but encouraging users to submit new product and service ideas. The community votes on these submissions, allowing companies to see what&#x2019;s most popular with their fans and potentially take action. Users are generally rewarded with recognition, for example points, rather than any sort of monetary incentive. Other good examples of voting applications are Dell&#x2019;s Ideastorm and My Starbucks Idea. <br />
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Social Business Summit 2010 Sydney Social Business Summit 2010 Sydney Presentation Transcript

  • Social Business for a Networked Economy Social Business Summit Sydney March 25, 2010 @jeffdachis jeff@dachisgroup.com http://www.dachisgroup.com
  • Puppy. ® 2010 Dachis Group. Confidential and Proprietary 2
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Social Business Summit: United States United Kingdom Australia ® 2010 Dachis Group. Confidential and Proprietary 3
  • Social Business for a Networked Economy A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2010 Dachis Group. Confidential and Proprietary 4
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Everything that can be digital, will be. ® 2010 Dachis Group. Confidential and Proprietary 5
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Exciting times ® 2010 Dachis Group. Confidential and Proprietary 6
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Interesting times ® 2010 Dachis Group. Confidential and Proprietary 7
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Change ® 2010 Dachis Group. Confidential and Proprietary 8
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 We have all been there. ® 2010 Dachis Group. Confidential and Proprietary 9
  • Despite The Change, We Are Facing Inescapable Trends ® 2010 Dachis Group. Confidential and Proprietary 10
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 A shift towards social business New distributed, collaborative, and agile organizations are able to surpass current barriers to growth in order to create new value ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Our world is truly getting wired Source: Nielsen ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 The wires are getting faster Source: Pew Internet & American Life Project, July 2008 ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 IT consumerization is upon us ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Consumer web apps proliferate ® 2010 Dachis Group. Confidential and Proprietary 15
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 We buy supercomputers at the mall Source: Apple ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 And provide access to everyone... Source: One Laptop Per Child ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 We share opinions on everything Source: antigone78 on Flickr ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Cloud computing is a reality ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Work demands an “always on” mentality ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Social technologies keep us informed Source: McKinsey & Company ® 2010 Dachis Group. Confidential and Proprietary
  • But not so fast... ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Work still happens in silos ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 We have endless point solutions not platforms ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Businesses are overloaded with data ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 How will you govern? Source: Ambidanze on Flickr ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 What policies do you have in place? ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Consumers are increasingly skeptical Source: Edelman ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Participation isnʼt scalable... ® 2010 Dachis Group. Confidential and Proprietary 29
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 ...because individuals donʼt scale ® 2010 Dachis Group. Confidential and Proprietary 30
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 People are people Source: CarbonNYC on Flickr ® 2010 Dachis Group. Confidential and Proprietary 31
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Communication remains largely unidirectional ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Business is made of Technology, Process and Culture support content ecosystem services commerce ecosystem developer application ecosystem ecosystem cloud services products supply chain ecosystem ® 2010 Dachis Group. Confidential and Proprietary 33
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 ....While the shape of the Enterprise has changed ® 2010 Dachis Group. Confidential and Proprietary 34
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Technology Systems, Business Process, and Business Cultures and have not yet adapted... ® 2010 Dachis Group. Confidential and Proprietary 35
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 The industrial economy has evolved. We live in a networked economy. We need a network centric organizational model to realize its potential. dachisgroup.com ® 2010 Dachis Group. Confidential and Proprietary 36
  • Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2010 Dachis Group. Confidential and Proprietary 37
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 The definition of Social Business Design • Social Business Design is the intentional creation of socially calibrated and dynamic business systems, process and culture. ® 2010 Dachis Group. Confidential and Proprietary 38
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Four Archetypes for Social Business Design. Building blocks and vocabulary. ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Ecosystem (connection systems) - An expanded constituent base including core and extended - A robust, integrated network of nodes and connections - A holistic technology architecture dachisgroup.com - Strong and weak ties - Active and ambient awareness From Disparate Silos To Connected Nodes ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 A network of nodes and connections Source: ethorson on Flickr ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Ecosystem Extended Core ® 2010 Dachis Group. Confidential and Proprietary 42
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Hivemind (culture) - A primary social calibration - Active Participation - Active Engagment - Active Involvement dachisgroup.com From Hoarding To Collaborating ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 A primary social calibration Source: Larry Tomlinson on Flickr ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Dynamic signal (communication process) - Dynamic real time signals of all nodes in the dachisgroup.com ecosystem - A change in the mode of authorship - Updates on location - Creates efficiencies From Static To Dynamic - “Communication as work, not for work” ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Metafilter (filter, measure) - Filter, tag sort - Define constructs for measurement - Measure patterns not counts dachisgroup.com - Depth over surface - Trends versus snapshots - Analyzing for meaning From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Diverse data sets need context Source: Nicolas Felton 2007 Annual Report ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Analyze for meaning Source: Nielsen Online ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Four Archetypes for Social Business Design. Building blocks and vocabulary. ® 2010 Dachis Group. Confidential and Proprietary
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Social business design applied ® 2010 Dachis Group. Confidential and Proprietary 51
  • Social Business Summit Sydney | Social Business Design | March 25, 2010 Why Social Business Design? Improved = & + Emergent Outcomes •Adaptable business practices •Cost savings and efficiencies •Improved collaborative processes •Informed social marketing strategies •Customer growth, retention and sustainability •New product & service offerings/innovations •Expansion into new markets ® 2010 Dachis Group. Confidential and Proprietary 52
  • How Ready for Social Business are you? ® 2010 Dachis Group. Confidential and Proprietary 53
  • Thank You. ® 2010 Dachis Group. Confidential and Proprietary 54
  • Dachis Group Jeffrey Dachis Chief Executive Officer jeff@dachisgroup.com http://www.dachisgroup.com 512-275-7830