Social Business Summit 2010 Sydney

Social Business for a Networked Economy Social Business Summit Sydney March 25, 2010 @jeffdachis jeff@dachisgroup.com http://www.dachisgroup.com

Puppy. ® 2010 Dachis Group. Conﬁdential and Proprietary 2

Social Business Summit Sydney | Social Business Design | March 25, 2010 Social Business Summit: United States United Kingdom Australia ® 2010 Dachis Group. Conﬁdential and Proprietary 3

Social Business for a Networked Economy A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2010 Dachis Group. Conﬁdential and Proprietary 4

Social Business Summit Sydney | Social Business Design | March 25, 2010 Everything that can be digital, will be. ® 2010 Dachis Group. Conﬁdential and Proprietary 5

Social Business Summit Sydney | Social Business Design | March 25, 2010 Exciting times ® 2010 Dachis Group. Conﬁdential and Proprietary 6

Social Business Summit Sydney | Social Business Design | March 25, 2010 Interesting times ® 2010 Dachis Group. Conﬁdential and Proprietary 7

Social Business Summit Sydney | Social Business Design | March 25, 2010 Change ® 2010 Dachis Group. Conﬁdential and Proprietary 8

Social Business Summit Sydney | Social Business Design | March 25, 2010 We have all been there. ® 2010 Dachis Group. Conﬁdential and Proprietary 9

Despite The Change, We Are Facing Inescapable Trends ® 2010 Dachis Group. Conﬁdential and Proprietary 10

Social Business Summit Sydney | Social Business Design | March 25, 2010 A shift towards social business New distributed, collaborative, and agile organizations are able to surpass current barriers to growth in order to create new value ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Our world is truly getting wired Source: Nielsen ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 The wires are getting faster Source: Pew Internet & American Life Project, July 2008 ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 IT consumerization is upon us ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Consumer web apps proliferate ® 2010 Dachis Group. Conﬁdential and Proprietary 15

Social Business Summit Sydney | Social Business Design | March 25, 2010 We buy supercomputers at the mall Source: Apple ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 And provide access to everyone... Source: One Laptop Per Child ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 We share opinions on everything Source: antigone78 on Flickr ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Cloud computing is a reality ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Work demands an “always on” mentality ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Social technologies keep us informed Source: McKinsey & Company ® 2010 Dachis Group. Conﬁdential and Proprietary

But not so fast... ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Work still happens in silos ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 We have endless point solutions not platforms ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Businesses are overloaded with data ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 How will you govern? Source: Ambidanze on Flickr ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 What policies do you have in place? ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Consumers are increasingly skeptical Source: Edelman ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Participation isnʼt scalable... ® 2010 Dachis Group. Conﬁdential and Proprietary 29

Social Business Summit Sydney | Social Business Design | March 25, 2010 ...because individuals donʼt scale ® 2010 Dachis Group. Conﬁdential and Proprietary 30

Social Business Summit Sydney | Social Business Design | March 25, 2010 People are people Source: CarbonNYC on Flickr ® 2010 Dachis Group. Conﬁdential and Proprietary 31

Social Business Summit Sydney | Social Business Design | March 25, 2010 Communication remains largely unidirectional ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Business is made of Technology, Process and Culture support content ecosystem services commerce ecosystem developer application ecosystem ecosystem cloud services products supply chain ecosystem ® 2010 Dachis Group. Conﬁdential and Proprietary 33

Social Business Summit Sydney | Social Business Design | March 25, 2010 ....While the shape of the Enterprise has changed ® 2010 Dachis Group. Conﬁdential and Proprietary 34

Social Business Summit Sydney | Social Business Design | March 25, 2010 Technology Systems, Business Process, and Business Cultures and have not yet adapted... ® 2010 Dachis Group. Conﬁdential and Proprietary 35

Social Business Summit Sydney | Social Business Design | March 25, 2010 The industrial economy has evolved. We live in a networked economy. We need a network centric organizational model to realize its potential. dachisgroup.com ® 2010 Dachis Group. Conﬁdential and Proprietary 36

Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2010 Dachis Group. Conﬁdential and Proprietary 37

Social Business Summit Sydney | Social Business Design | March 25, 2010 The definition of Social Business Design • Social Business Design is the intentional creation of socially calibrated and dynamic business systems, process and culture. ® 2010 Dachis Group. Conﬁdential and Proprietary 38

Social Business Summit Sydney | Social Business Design | March 25, 2010 Four Archetypes for Social Business Design. Building blocks and vocabulary. ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Ecosystem (connection systems) - An expanded constituent base including core and extended - A robust, integrated network of nodes and connections - A holistic technology architecture dachisgroup.com - Strong and weak ties - Active and ambient awareness From Disparate Silos To Connected Nodes ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 A network of nodes and connections Source: ethorson on Flickr ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Ecosystem Extended Core ® 2010 Dachis Group. Conﬁdential and Proprietary 42

Social Business Summit Sydney | Social Business Design | March 25, 2010 Hivemind (culture) - A primary social calibration - Active Participation - Active Engagment - Active Involvement dachisgroup.com From Hoarding To Collaborating ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 A primary social calibration Source: Larry Tomlinson on Flickr ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Dynamic signal (communication process) - Dynamic real time signals of all nodes in the dachisgroup.com ecosystem - A change in the mode of authorship - Updates on location - Creates efﬁciencies From Static To Dynamic - “Communication as work, not for work” ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Metafilter (filter, measure) - Filter, tag sort - Deﬁne constructs for measurement - Measure patterns not counts dachisgroup.com - Depth over surface - Trends versus snapshots - Analyzing for meaning From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Diverse data sets need context Source: Nicolas Felton 2007 Annual Report ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Analyze for meaning Source: Nielsen Online ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Four Archetypes for Social Business Design. Building blocks and vocabulary. ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Summit Sydney | Social Business Design | March 25, 2010 Social business design applied ® 2010 Dachis Group. Conﬁdential and Proprietary 51

Social Business Summit Sydney | Social Business Design | March 25, 2010 Why Social Business Design? Improved = & + Emergent Outcomes •Adaptable business practices •Cost savings and efﬁciencies •Improved collaborative processes •Informed social marketing strategies •Customer growth, retention and sustainability •New product & service offerings/innovations •Expansion into new markets ® 2010 Dachis Group. Conﬁdential and Proprietary 52

How Ready for Social Business are you? ® 2010 Dachis Group. Conﬁdential and Proprietary 53

Thank You. ® 2010 Dachis Group. Conﬁdential and Proprietary 54

Dachis Group Jeffrey Dachis Chief Executive Ofﬁcer jeff@dachisgroup.com http://www.dachisgroup.com 512-275-7830

Social Business Summit 2010 Sydney

by Jeffreydachis on Apr 14, 2010

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