Social Business Design: The Enterprise is Dead. Long Live the Enterprise!

Social Business Design The Enterprise is Dead. Long Live the Enterprise! A Focused Enterprise for a Networked Economy E2.0 2009 @jeffdachis jeff@dachisgroup.com http://www.dachisgroup.com

Le Enterprise Est Mort, Vive Le Enterprise! ® 2009 Dachis Group. Conﬁdential and Proprietary 2

15 years of Technology Transformation ® 2009 Dachis Group. Conﬁdential and Proprietary 3

Social Business Design | November 4, 2009 Everything that can be digital, will be. ® 2009 Dachis Group. Conﬁdential and Proprietary 4

Social Business Design | November 4, 2009 Exciting times ® 2009 Dachis Group. Conﬁdential and Proprietary 5

Social Business Design | November 4, 2009 Interesting times ® 2009 Dachis Group. Conﬁdential and Proprietary 6

Social Business Design | November 4, 2009 We have all been there. ® 2009 Dachis Group. Conﬁdential and Proprietary 7

The Song Remains the Same The Promise of Nothing New ® 2009 Dachis Group. Conﬁdential and Proprietary 8

Social Business Design | November 4, 2009 Business is based on People, Process, and Technology Systems • The enterprise wants to provide and receive value • The enterprise wants people to want to be involved and invested where they spend their time • The enterprise wants a process that encourages people to be involved and values their contribution • The enterprise wants systems that enable people to be involved in a process so they can most efﬁciently provide and receive value. ® 2009 Dachis Group. Conﬁdential and Proprietary 9

The Enterprise Is The Business ® 2009 Dachis Group. Conﬁdential and Proprietary 10

Social Business Design | November 4, 2009 The Enterprise is not IT. • The Enterprise is made up of the People, Processes, and Technology Systems that are used to exchange value in every area of the business. - Stop focusing on only IT. - You are missing 2/3 of the picture. ® 2009 Dachis Group. Conﬁdential and Proprietary 11

Social Business Design | November 4, 2009 The Enterprise is ALL of the business . • The Enterprise represents ALL parts of a businesses - Employees - Customers support content ecosystem - Shareholders commerce ecosystem services - Business Partners - Suppliers developer application ecosystem ecosystem - Distributers cloud services products supply chain ecosystem ® 2009 Dachis Group. Conﬁdential and Proprietary 12

Social Business Design | November 4, 2009 People, Process, and Technology Systems have not yet adapted... ® 2009 Dachis Group. Conﬁdential and Proprietary 13

Social Business Design | November 4, 2009 ....While the shape of the Enterprise has changed ® 2009 Dachis Group. Conﬁdential and Proprietary 14

Inescapable Trends ® 2009 Dachis Group. Conﬁdential and Proprietary 15

Social Business Design | November 4, 2009 Our world is truly getting wired Source: Nielsen ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 The wires are getting faster Source: Pew Internet & American Life Project, July 2008 ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 IT consumerization is upon us ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Consumer web apps proliferate ® 2009 Dachis Group. Conﬁdential and Proprietary 19

Social Business Design | November 4, 2009 We buy supercomputers at the mall Source: Apple ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 And provide access to everyone... Source: One Laptop Per Child ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 We share opinions on everything Source: antigone78 on Flickr ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Cloud computing is a reality ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Work demands an “always on” mentality ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Social technologies keep us informed Source: McKinsey & Company ® 2009 Dachis Group. Conﬁdential and Proprietary

But not so fast... ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Consumers are increasingly skeptical Source: Edelman ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Participation isnʼt scalable... ® 2009 Dachis Group. Conﬁdential and Proprietary 28

Social Business Design | November 4, 2009 ...because individuals donʼt scale ® 2009 Dachis Group. Conﬁdential and Proprietary 29

Social Business Design | November 4, 2009 People are people Source: CarbonNYC on Flickr ® 2009 Dachis Group. Conﬁdential and Proprietary 30

Social Business Design | November 4, 2009 Communication remains largely unidirectional ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Work still happens in silos ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 We have endless point solutions not platforms ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Businesses are overloaded with data ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 How will you govern? Source: Ambidanze on Flickr ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 What policies do you have in place? ® 2009 Dachis Group. Conﬁdential and Proprietary

Pulling it Together ® 2009 Dachis Group. Conﬁdential and Proprietary 37

Social Business Design | November 4, 2009 The industrial economy has evolved and requires some fresh thinking to realize its potential. Today, we live in a network economy. We need a network centric organizational model. dachisgroup.com ® 2009 Dachis Group. Conﬁdential and Proprietary 38

Social Business Design | November 4, 2009 A shift towards social business New distributed, collaborative, and agile organizations are able to surpass current barriers to growth in order to create new value ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design ® 2009 Dachis Group. Conﬁdential and Proprietary 40

Social Business Design | November 4, 2009 An organizational framework for doing business in a networked economy • Social Business Design is the intentional creation of socially calibrated and dynamic business systems, process and culture. ® 2009 Dachis Group. Conﬁdential and Proprietary 41

Social Business Design | November 4, 2009 An organizational framework for doing business in a networked economy • The Goal: Enhanced value exchange among constituents with Improved and emergent business outcomes ® 2009 Dachis Group. Conﬁdential and Proprietary 42

The Archetypes of Social Business Design ® 2009 Dachis Group. Conﬁdential and Proprietary 43

Social Business Design | November 4, 2009 Four Archetypes for Social Business Design ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Ecosystem dachisgroup.com From Disparate Silos To Connected Nodes ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 A network of nodes and connections Source: ethorson on Flickr ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Core and Extended Extended Core ® 2009 Dachis Group. Conﬁdential and Proprietary 47

Social Business Design | November 4, 2009 Ecosystem (connection systems) - An expanded constituent base including core and extended - A robust, integrated network of nodes and connections - A holistic technology architecture dachisgroup.com - Strong and weak ties - Active and ambient awareness From Disparate Silos To Connected Nodes ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Hivemind dachisgroup.com From Hoarding To Collaborating ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 A primary social calibration Source: Larry Tomlinson on Flickr ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Hivemind (culture) - A primary social calibration - Active Participation - Active Engagment - Active Involvement dachisgroup.com From Hoarding To Collaborating ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Dynamic Signal dachisgroup.com From Static To Dynamic - “Communication as work, not for work” ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Dynamic signal • real-time communication • human and machine signals • signals from relevant transmission points • updates on location • monitors and acts upon signals of others ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Dynamic signal (communication process) - Dynamic real time signals of all nodes in the dachisgroup.com ecosystem - A new mode of transparent authorship and ownership - Creates efﬁciencies From Static To Dynamic - “Communication as work, not for work” ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Metafilter dachisgroup.com From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Diverse data sets need context Source: Nicolas Felton 2007 Annual Report ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Analyze for meaning Source: Nielsen Online ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Classify and focus the analysis “Reasons I am frustrated with the general public: 1. Everyone is running around like a chicken with their head cut off talking about the &*%$ swine ﬂu...” 2009-04-30 Mainstream pharmacy sites repost press release: “US Swine Flu Deaths Hit Double Digits.” 2009-05-21 Source: Nielsen Online ® 2009 Dachis Group. Conﬁdential and Proprietary

Social Business Design | November 4, 2009 Metafilter (filter, measure) - Filter, tag sort dachisgroup.com - Define constructs for measurment - Analyzing for meaning - Define relevance - Amplify relevance From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2009 Dachis Group. Confidential and Proprietary

Challenges: Its Early ® 2009 Dachis Group. Conﬁdential and Proprietary 62

Social Business Design | November 4, 2009 A hiveminded, dynamically signaling, metafiltered ecosystem will perform exponentially better. ® 2009 Dachis Group. Conﬁdential and Proprietary 63

Social Business Design | November 4, 2009 We are all working hard, but lets work smarter • Eliminate the duct tape and bubble gum • Focus on People, Process, and Technology • Create an overarching plan: - Systems Architecture (holistic and agnostic) - Cultural Change Management - Process Evaluation and Reorganization - Governance, Leadership, Accountability, Investment and return - Measurement strategy- measure the right things ® 2009 Dachis Group. Conﬁdential and Proprietary 64

Social Business Design | November 4, 2009 Social business design applied ® 2009 Dachis Group. Conﬁdential and Proprietary 65

Social Business Design | November 4, 2009 Why Social Business Design? Improved = & + Emergent Outcomes •Adaptable business practices •Cost savings and efﬁciencies •Improved collaborative processes •Informed social marketing strategies •Customer growth, retention and sustainability •New product & service offerings/innovations •Expansion into new markets ® 2009 Dachis Group. Conﬁdential and Proprietary 66

How ready are you for social business? ® 2009 Dachis Group. Conﬁdential and Proprietary 67

The Enterprise is dead. Long live the Enterprise! ® 2009 Dachis Group. Conﬁdential and Proprietary 68

Thank You. ® 2009 Dachis Group. Conﬁdential and Proprietary 69

Dachis Group Jeffrey Dachis Chief Executive Ofﬁcer jeff@dachisgroup.com http://www.dachisgroup.com 512-275-7830

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Social Business Design: The Enterprise is Dead. Long Live the Enterprise!

by Jeffreydachis on Nov 05, 2009

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Social Business Design: The Enterprise is Dead. Long Live the Enterprise! — Presentation Transcript