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Slides from presentation at Defrag 2009 in Denver Colorado

Slides from presentation at Defrag 2009 in Denver Colorado

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  • The social business ecosystem consists of nodes both animate and inanimate and the strength of their interconnections. At a micro-level, departments, customer segments, and local area networks remain. At a macro-level, the network can be mapped to illustrate how the business functions as part of a system comprised of dozens, hundreds, or even thousands of smaller ecosystems.
  • Hivemindedness can be measured by assessing levels of collective awareness,engagement, and participation. A social inclination resides within a company’s culture and tempers planning, decision-making, and work output. Employees approach work with a social mindset; customers expect dialogue and engagement; suppliers anticipate collaboration towards common goals. The hivemind makes decisions and receives continuous reinforcement through business interactions.
  • Dynamic Signal Signals produced from all points are considered potentially relevant - authority is not dependent on hierarchical status, but on goal relevance. Technology gives consumers the ability to author, own, and transmit signals, validated by search engines for relevance. In response, businesses respond to the dynamic information flow produced by constituents. The strength of a dynamic signal can be measured at transmission points and subsequently analyzed to drive business activity in response.
  • Metafilter Information needs to be segmented into meaningful and manageable sets. What’s important to one person may be meaningless to another, but they must be able to work with a parts smaller than the whole. This approach allows for parallel processing of information so insight can be made actionable, faster. Filtering, tagging, and sorting data and measuring its impact produce opportunities for value capture buried deep in data sets.

Transcript

  • 1. Social Business Design Defrag 2009 @jeffdachis jeff@dachisgroup.com http://www.dachisgroup.com
  • 2. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 2
  • 3. Puppy. ® 2009 Dachis Group. Confidential and Proprietary 3
  • 4. Defrag 2009 | November 12, 2009 Exciting times ® 2009 Dachis Group. Confidential and Proprietary 4
  • 5. Defrag 2009 | November 12, 2009 Interesting times ® 2009 Dachis Group. Confidential and Proprietary 5
  • 6. Defrag 2009 | November 12, 2009 We have all been there. ® 2009 Dachis Group. Confidential and Proprietary 6
  • 7. Defrag 2009 | November 12, 2009 The industrial economy has evolved. We live in a networked economy. We need a network centric organizational model to realize its potential. dachisgroup.com ® 2009 Dachis Group. Confidential and Proprietary 7
  • 8. Defrag 2009 | November 12, 2009 A shift towards social business New distributed, collaborative, and agile organizations are able to surpass current barriers to growth in order to create new value ® 2009 Dachis Group. Confidential and Proprietary
  • 9. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 9
  • 10. Defrag 2009 | November 12, 2009 The definition of Social Business Design • Social Business Design is the intentional creation of socially calibrated and dynamic business systems, process and culture. ® 2009 Dachis Group. Confidential and Proprietary 10
  • 11. Defrag 2009 | November 12, 2009 The definition of Social Business Design • The Goal: Enhanced value exchange among constituents delivering improved and emergent business outcomes ® 2009 Dachis Group. Confidential and Proprietary 11
  • 12. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 12
  • 13. Conceptual Framework and Set of Lenses Businesses are made up of Technology, People and Process ® 2009 Dachis Group. Confidential and Proprietary 13
  • 14. Defrag 2009 | November 12, 2009 Business is made of Technology, People, and Process support content ecosystem services commerce ecosystem developer application ecosystem ecosystem cloud services products supply chain ecosystem ® 2009 Dachis Group. Confidential and Proprietary 14
  • 15. Conceptual Framework and Set of Lenses Businesses Represent All Constituents ® 2009 Dachis Group. Confidential and Proprietary 15
  • 16. Defrag 2009 | November 12, 2009 The shape of the business has fundamentally changed. Businesses need to address value exchange with all constituents wherever they are. ® 2009 Dachis Group. Confidential and Proprietary 16
  • 17. Conceptual Framework and Set of Lenses The Archetypes of Social Business Design ® 2009 Dachis Group. Confidential and Proprietary 17
  • 18. Defrag 2009 | November 12, 2009 Four Archetypes for Social Business Design. Building blocks and vocabulary. ® 2009 Dachis Group. Confidential and Proprietary
  • 19. Social Business Design | November 4, 2009 Ecosystem dachisgroup.com From Disparate Silos To Connected Nodes ® 2009 Dachis Group. Confidential and Proprietary
  • 20. Social Business Design | November 4, 2009 Ecosystem (connection systems) - An expanded constituent base including core and extended - A robust, integrated network of nodes and connections - A holistic technology architecture dachisgroup.com - Strong and weak ties - Active and ambient awareness From Disparate Silos To Connected Nodes ® 2009 Dachis Group. Confidential and Proprietary
  • 21. Defrag 2009 | November 12, 2009 Ecosystem Extended Core ® 2009 Dachis Group. Confidential and Proprietary 21
  • 22. Defrag 2009 | November 12, 2009 Hivemind dachisgroup.com From Hoarding To Collaborating ® 2009 Dachis Group. Confidential and Proprietary
  • 23. Defrag 2009 | November 12, 2009 Hivemind (culture) - A primary social calibration - Active Participation - Active Engagment - Active Involvement dachisgroup.com ® 2009 Dachis Group. Confidential and Proprietary
  • 24. Defrag 2009 | November 12, 2009 Dynamic Signal dachisgroup.com From Static To Dynamic - “Communication as work, not for work” ® 2009 Dachis Group. Confidential and Proprietary
  • 25. Defrag 2009 | November 12, 2009 Dynamic signal (communication process) - Dynamic real time signals of all nodes in the dachisgroup.com ecosystem - A change in the mode of authorship - Updates on location - Creates efficiencies ® 2009 Dachis Group. Confidential and Proprietary
  • 26. Defrag 2009 | November 12, 2009 Metafilter dachisgroup.com From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2009 Dachis Group. Confidential and Proprietary
  • 27. Defrag 2009 | November 12, 2009 Metafilter (filter, measure) - Filter, tag sort dachisgroup.com - Define constructs for measurement - Measure patterns not counts - Depth over surface - Trends versus snapshots - Analyzing for meaning From Filter Failure To Clear Signals “Finding meaning in all the noise” ® 2009 Dachis Group. Confidential and Proprietary
  • 28. Social Business Design A Conceptual Framework and Set of Lenses for a Network Centric Organizational Model ® 2009 Dachis Group. Confidential and Proprietary 28
  • 29. Defrag 2009 | November 12, 2009 Social business design applied ® 2009 Dachis Group. Confidential and Proprietary 29
  • 30. Defrag 2009 | November 12, 2009 Why Social Business Design? Improved = & + Emergent Outcomes •Adaptable business practices •Cost savings and efficiencies •Improved collaborative processes •Informed social marketing strategies •Customer growth, retention and sustainability •New product & service offerings/innovations •Expansion into new markets ® 2009 Dachis Group. Confidential and Proprietary 30
  • 31. Defrag 2009 | November 12, 2009 A hiveminded, dynamically signaling, metafiltered ecosystem will perform exponentially better. ® 2009 Dachis Group. Confidential and Proprietary 31
  • 32. How Ready for Social Business are you? ® 2009 Dachis Group. Confidential and Proprietary 32
  • 33. Thank You. ® 2009 Dachis Group. Confidential and Proprietary 33
  • 34. Dachis Group Jeffrey Dachis Chief Executive Officer jeff@dachisgroup.com http://www.dachisgroup.com 512-275-7830