Social Media Tools and your Scouting Unit

2011 - Greater Cleveland Council Baden-Powell Institute #CPT501 #gccBPI @JeffreyGifford
Social Media Tools & Your Unit

Topics
What is Social Media?
What does the Guide to Safe Scouting say?
Trends
Social Media Platforms
Blogging: Wordpress, Blogger, etc.
Twitter
Facebook
Linkedin
YouTube & Vimeo
FourSquare & Gowalla
Flicker & Picassa
Scout-specific things to think about
#gccBPI @JeffreyGifford

“ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
Wikipedia
www.wikipedia.org

How I define it:
Any media (usually digital, frequently mobile) that enables, encourages, facilitates, utilizes, expects and thrives on two-way (or more) conversation.

The Guide to Safe Scouting: what does it say?
Unfortunately, not much about Social Media
Digital Privacy http://bit.ly/hjmbxd
Mostly about “sexting” - directed to Scouts
Internet Safety http://bit.ly/eak7Md
“ Personal protection rules” - directed to Scouts
To think about as we move on:
How to practice two-deep leadership in online (Social Media) situations?

Trends in Media (why SM matters to your Unit)
Radio Television Web iPod Facebook iPhone apps Twitter 38 years 13 years 4 years 3 years 9 months 9 months 100 days The number of years it took for a medium to reach 50 million users . . . 100 million in . . . 1 billion in . . . #gccBPI @JeffreyGifford 50 million every . . .

Social Media Platforms
Blogging: Wordpress, Blogger, etc.
Twitter Facebook Linkedin YouTube & Vimeo FourSquare & Gowalla Flicker & Picassa #gccBPI @JeffreyGifford

Blogging
A “ we b log ” for your Unit/District/Council
Campout reports
Blue & Gold, Pinewood Derby pictures
Event announcements
Outing updates
Platforms
WordPress.com and WordPress.org (self-hosted)
Blogger.com
Sites.Google.com
Analytics (Google's is free)
Shameless plug for CPT601
Designing and maintaining a Unit Website

Twitter.com
Twitter is a micro-blog (140 characters)
Who would use
Scouts
Leaders
Unit: @Troop123gcc or @P4CleHeights (example)
District: @GlacierRidgeGCC & @CCDistrictTweet
Council: (not yet)
Mechanics
@ = @JeffreyGifford people # = #gccBPI topics DM = DM JeffreyGifford Direct Message RT = RT @JeffreyGifford . . . ReTweet

Facebook
Groups & Pages
Greater Cleveland Council, BSA
Tinnerman Canoe Base
Beaumont Scout Reservation
Cancellations, events, forms
Cuyahoga Lodge 17
All Events (Ordeals, Fellowships, Meetings)
Boys' Life magazine
etc, etc, etc.
Events
BPI
Eagle Courts of Honor
Greater Cleveland Council's Banquet

Linkedin
Like Facebook for work
Colleagues, coworkers, etc. rather than “friends”
More professional
More for the Leaders

Video: YouTube & Vimeo
User-content video
YouTube is 2nd-largest search engine
13 hours of video uploaded every minute
412 years to view every YouTube video
GCC on YouTube
http://www.youtube.com/user/GCCBSA440
Tinnerman: http://youtu.be/eO6fgth-Km8?a
Glacier Ridge Daycamp: http://youtu.be/TOb20unm8gI
Jamboree Storm: http://youtu.be/NksaHMxXmWg
Vimeo
More polished (?) than YouTube

Location: FourSquare & Gowalla
foursquare.com
Location-specific social-media
Uses mobile device (phone)
Social “points” for checking in
Places
Your Charter Organization
Beaumont
GCC Service Center
Mechanics
Where you are, what doing and when
Tweet to world?
Just your 4square friends?

Photos: Flicker & Picassa
Platforms
flicker.com
picasaweb.com
shutterfly.com, Facebook.com, blog, etc.
Image/Photo sharing
Photo albums
Event records
Face tagging
Location/Geo tagging
Annual Health and Medical Record
Talent Release Agreement/Statement
Get one of these signed before posting photos of Scouts

Scout-specific things to think about
The Guide to Safe Scouting is pretty quiet
My thoughts:
Don't be too private
maintain two-deep leadership
Don't be too personal
Don't share too much publicly
Names
Places
Dates
Plans

Slides will be posted to: http://www.slideshare.net/JeffreyGifford 2011 - Greater Cleveland Council Baden-Powell Institute #CPT501 #gccBPI @JeffreyGifford
Social Media Tools & Your Unit

Social Media Tools and your Scouting Unit

by JeffreyGifford on Mar 18, 2011

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 1

Statistics

Social Media Tools and your Scouting Unit Presentation Transcript