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Social Media Tools and your Scouting Unit

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A Baden-Powell Institute 2011 presentation for the Greater Cleveland Council providing an introduction to using Social Media with your Scouting Unit.

A Baden-Powell Institute 2011 presentation for the Greater Cleveland Council providing an introduction to using Social Media with your Scouting Unit.

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Social Media Tools and your Scouting Unit Social Media Tools and your Scouting Unit Presentation Transcript

  • 2011 - Greater Cleveland Council Baden-Powell Institute #CPT501 #gccBPI @JeffreyGifford
      Social Media Tools & Your Unit
      • Topics
        What is Social Media?
      • What does the Guide to Safe Scouting say?
      • Trends
      • Social Media Platforms
          • Blogging: Wordpress, Blogger, etc.
          • Twitter
          • Facebook
          • Linkedin
          • YouTube & Vimeo
          • FourSquare & Gowalla
          • Flicker & Picassa
      • Scout-specific things to think about
      #gccBPI @JeffreyGifford
        • What is Social Media?
          “ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
        Wikipedia
          www.wikipedia.org
        #gccBPI @JeffreyGifford
          • What is Social Media?
            How I define it:
          • Any media (usually digital, frequently mobile) that enables, encourages, facilitates, utilizes, expects and thrives on two-way (or more) conversation.
          #gccBPI @JeffreyGifford
            • The Guide to Safe Scouting: what does it say?
              Unfortunately, not much about Social Media
              • Digital Privacy http://bit.ly/hjmbxd
            Mostly about “sexting” - directed to Scouts
              • Internet Safety http://bit.ly/eak7Md
            “ Personal protection rules” - directed to Scouts
            • To think about as we move on:
            • How to practice two-deep leadership in online (Social Media) situations?
            #gccBPI @JeffreyGifford
              • Trends in Media (why SM matters to your Unit)
              Radio Television Web iPod Facebook iPhone apps Twitter 38 years 13 years 4 years 3 years 9 months 9 months 100 days The number of years it took for a medium to reach 50 million users . . . 100 million in . . . 1 billion in . . . #gccBPI @JeffreyGifford 50 million every . . .
              • Social Media Platforms
              • Blogging: Wordpress, Blogger, etc.
              Twitter Facebook Linkedin YouTube & Vimeo FourSquare & Gowalla Flicker & Picassa #gccBPI @JeffreyGifford
                • Blogging
                  A “ we b log ” for your Unit/District/Council
                  • Campout reports
                  • Blue & Gold, Pinewood Derby pictures
                  • Event announcements
                  • Outing updates
                • Platforms
                  • WordPress.com and WordPress.org (self-hosted)
                  • Blogger.com
                  • Sites.Google.com
                • Analytics (Google's is free)
                • Shameless plug for CPT601
                  • Designing and maintaining a Unit Website
                #gccBPI @JeffreyGifford
                  • Twitter.com
                  #gccBPI @JeffreyGifford
                    Twitter is a micro-blog (140 characters)
                  • Who would use
                    • Scouts
                    • Leaders
                    • Unit: @Troop123gcc or @P4CleHeights (example)
                    • District: @GlacierRidgeGCC & @CCDistrictTweet
                    • Council: (not yet)
                  • Mechanics
                  @ = @JeffreyGifford people # = #gccBPI topics DM = DM JeffreyGifford Direct Message RT = RT @JeffreyGifford . . . ReTweet
                    • Facebook
                    #gccBPI @JeffreyGifford
                      Groups & Pages
                      • Greater Cleveland Council, BSA
                      • Tinnerman Canoe Base
                      • Beaumont Scout Reservation
                        • Cancellations, events, forms
                      • Cuyahoga Lodge 17
                        • All Events (Ordeals, Fellowships, Meetings)
                      • Boys' Life magazine
                      • etc, etc, etc.
                    • Events
                      • BPI
                      • Eagle Courts of Honor
                      • Greater Cleveland Council's Banquet
                      • Linkedin
                      #gccBPI @JeffreyGifford
                        Like Facebook for work
                        • Colleagues, coworkers, etc. rather than “friends”
                        • More professional
                      • More for the Leaders
                        • Video: YouTube & Vimeo
                        #gccBPI @JeffreyGifford
                          User-content video
                        • YouTube is 2nd-largest search engine
                          • 13 hours of video uploaded every minute
                          • 412 years to view every YouTube video
                        • GCC on YouTube
                          • http://www.youtube.com/user/GCCBSA440
                          • Tinnerman: http://youtu.be/eO6fgth-Km8?a
                          • Glacier Ridge Daycamp: http://youtu.be/TOb20unm8gI
                          • Jamboree Storm: http://youtu.be/NksaHMxXmWg
                        • Vimeo
                          • More polished (?) than YouTube
                          • Location: FourSquare & Gowalla
                          #gccBPI @JeffreyGifford
                            foursquare.com
                            • Location-specific social-media
                            • Uses mobile device (phone)
                            • Social “points” for checking in
                          • Places
                            • Your Charter Organization
                            • Beaumont
                            • GCC Service Center
                          • Mechanics
                            • Where you are, what doing and when
                            • Tweet to world?
                            • Just your 4square friends?
                            • Photos: Flicker & Picassa
                            #gccBPI @JeffreyGifford
                              Platforms
                              • flicker.com
                              • picasaweb.com
                              • shutterfly.com, Facebook.com, blog, etc.
                            • Image/Photo sharing
                              • Photo albums
                              • Event records
                              • Face tagging
                              • Location/Geo tagging
                            • Annual Health and Medical Record
                              • Talent Release Agreement/Statement
                              • Get one of these signed before posting photos of Scouts
                              • Scout-specific things to think about
                                The Guide to Safe Scouting is pretty quiet
                              • My thoughts:
                                • Don't be too private
                              maintain two-deep leadership
                                • Don't be too personal
                                • Don't share too much publicly
                                  • Names
                                  • Places
                                  • Dates
                                  • Plans
                              #gccBPI @JeffreyGifford
                              • Slides will be posted to: http://www.slideshare.net/JeffreyGifford 2011 - Greater Cleveland Council Baden-Powell Institute #CPT501 #gccBPI @JeffreyGifford
                                  Social Media Tools & Your Unit