Facebook   Pages  101 9/19/2011 Williamson County Public Library
Welcome to  Facebook 101 <ul><li>Why have a Facebook page? </li></ul><ul><li>Setting up an account </li></ul><ul><li>Promo...
Statistics Over 750 million active  Facebook users worldwide 50% of these are active daily Average user has 130 friends Ov...
Statistics 155,100,980   Facebook users in U.S. 847,000 are active daily 64.83% penetration of the online community 45% Ma...
Statistics Tennessee: 3,021,980   Facebook users in  Tennessee and growing 46% penetration of the online community Nashvil...
How to Set Up an Account www.facebook.com www.facebook.com/pages/create.php OR HELP! - www.facebook.com/pages/create.php 9...
Setting Up Your Page Create a temporary URL using  bit.ly When you have 25 Likes:  www.facebook.com/username Logo can be a...
Please ‘Like’ Me Suggest to friends Add buttons to your website or blog Put it on your business cards Tweet about it if yo...
Please ‘Like’ Me 9/19/2011 Williamson County Public Library
Get People To Like Your Page Provide Valuable Content 9/19/2011 Williamson County Public Library
Get People To Like Your Page Provide Valuable Content 9/19/2011 Williamson County Public Library
Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library
Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library
Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library
Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library
Posting Tips Be authentic. Provide interesting information to your audience and links. Update daily, be active. Get to the...
Posting Ideas http://www.google.com/alerts http://socialmention.com/ 9/19/2011 Williamson County Public Library
Handy Facebook Applications Static FBML –  create custom pages using simple HTML Slideshare –  Share presentations like th...
Facebook Etiquette Don’t post too often! Be careful tweeting Be Honest Respond to comments Acknowledge complaints Be caref...
Measuring Short links - measure click thrus Measure interactions ‘Likes’ & comments Insights -exportable Number of ‘Likes’...
Visit the library at: Our website:  http://lib.williamson-tn.org Facebook:  http://www.facebook.com/wcpltn Twitter:  http:...
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Facebook Page 101 Library Sept 18 2012

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Class for small business, organizations and individuals to learn about why to set up a page and how to promote the page.

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  • http://vimeo.com/20198465
  • People on mobile devices are 2x as active on Facebook. http://www.facebook.com/press/info.php?statistics Market penetration: the extent to which a product is recognized and bought by customers in a particular market 700 billion minutes spent on Facebook daily
  • http://www.socialbakers.com/facebook-statistics/united-states http://mashable.com/2010/04/05/facebook-us-infographic/ http://www.insidefacebook.com/2010/01/04/december-data-on-facebook%E2%80%99s-us-growth-by-age-and-gender-beyond-100-million/ http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
  • http://www.socialbakers.com/united-states-facebook-statistics/tennessee http://www.nashvillechamber.com/Homepage/NewsEvents/PressReleases/10-09-24/Nashville_Ranked_16th_Most_Social_Media-Savvy_City.aspx http://mashable.com/2010/04/05/facebook-us-infographic/ http://www.allfacebook.com/nashville-facebook-2010-08
  • Do you already have an account? Is it the account you want to use to set up the page?
  • Bit.ly allows you to set up a shorter url for your fb page. http://www.facebook.com/pages/create.php#!/pages/Williamson-County-Public-Library-System/165240493511402?v=info vs bit.ly/hZ4LjL Also this service provides free click counts and other statistics Consider who will need to access it and be administrators for the page. Administrators do not show up on the page. However it is always a good idea to check your privacy settings on your profile. http://www.wchingya.com/2010/08/protect-facebook-profile-business-page.html
  • Free icons for web sites, blogs. Wide variety.
  • Offer specials, deals, coupons, freebies
  • Promote your efforts and events in the community
  • http://www.facebook.com/grandoleopry?v=app_4949752878 –video sample Enable people to upload photographs of your product
  • Enable comments and participate in the conversation
  • Create content unique to Facebook Encourage your audience to share Look at similar business pages Use polls to encourage input
  • Import your blog- use app or rss into your notes
  • http://www.quantumwebsolutions.com.au/blog/social-networking/10-tips-to-a-successful-facebook-business-page/
  • Monitor your business, brand and look for interesting information online. Using Facebook and LinkedIn for events allows google to index them.
  • http://mashable.com/2009/05/13/facebook-brand-apps/ First 2 apps are good if people know HTML. http://wildfireapp.com/?variation=1
  • http://www.greenhostit.com/social-networking/155-facebook-etiquette.html http://zeitgeistpdx.com/facebook-etiquette-for-business/5921/ Watch the volume of tweets. Maybe want use http://www.facebook.com/selectivetwitter, Selective Tweets, which only posts tweets to fb that have the #fb Always acknowledge complaints. Let’s them know that they’ve been heard and shows others that you are responsive and care. Ask them to contact you in a more direct forum, call or email. Watch for legal issues in tagging photographs. May be better to let your fans tag themselves. Don’t be obnoxious. If all you do is hawk your product, people will be less engaged. Be personable.
  • By using bit.ly and social mention Website on slide has a long list of social media monitoring sites but no detail or evaluation
  • Facebook Page 101 Library Sept 18 2012

    1. 1. Facebook Pages 101 9/19/2011 Williamson County Public Library
    2. 2. Welcome to Facebook 101 <ul><li>Why have a Facebook page? </li></ul><ul><li>Setting up an account </li></ul><ul><li>Promotion of a Facebook page </li></ul><ul><li>Posting tips & ideas </li></ul><ul><li>Applications </li></ul><ul><li>Etiquette </li></ul><ul><li>Measurements </li></ul>9/19/2011 Williamson County Public Library
    3. 3. Statistics Over 750 million active Facebook users worldwide 50% of these are active daily Average user has 130 friends Over 200,000,000 users access Facebook through a mobile device 30 Billion pieces of content shared every month Global: Average user is connected to 80 community pages, groups and events 9/19/2011 Williamson County Public Library
    4. 4. Statistics 155,100,980 Facebook users in U.S. 847,000 are active daily 64.83% penetration of the online community 45% Male / 55% Female Most active users are between the ages of 18 and 34 years. United States http://www.socialbakers.com/facebook-statistics/united-states 9/19/2011 Williamson County Public Library
    5. 5. Statistics Tennessee: 3,021,980 Facebook users in Tennessee and growing 46% penetration of the online community Nashville ranked 16th on a list of the nation’s most social media-savvy cities. Nashville has 1,103,480 Facebook users in its metropolitan area. 9/19/2011 Williamson County Public Library
    6. 6. How to Set Up an Account www.facebook.com www.facebook.com/pages/create.php OR HELP! - www.facebook.com/pages/create.php 9/19/2011 Williamson County Public Library
    7. 7. Setting Up Your Page Create a temporary URL using bit.ly When you have 25 Likes: www.facebook.com/username Logo can be as big as 200px x 600px Add clickable link to info box Administrators? 9/19/2011 Williamson County Public Library
    8. 8. Please ‘Like’ Me Suggest to friends Add buttons to your website or blog Put it on your business cards Tweet about it if you have a Twitter account Put it on your business fliers and publications Swag – coffee cups, t-shirts, bookmarks, etcetera 9/19/2011 Williamson County Public Library
    9. 9. Please ‘Like’ Me 9/19/2011 Williamson County Public Library
    10. 10. Get People To Like Your Page Provide Valuable Content 9/19/2011 Williamson County Public Library
    11. 11. Get People To Like Your Page Provide Valuable Content 9/19/2011 Williamson County Public Library
    12. 12. Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library
    13. 13. Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library
    14. 14. Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library
    15. 15. Get People To Like Your Page Encourage Participation 9/19/2011 Williamson County Public Library
    16. 16. Posting Tips Be authentic. Provide interesting information to your audience and links. Update daily, be active. Get to the point. Be neat , use the link box and tools provided. Respond to comments. Monitor your page. Be gracious. 9/19/2011 Williamson County Public Library
    17. 17. Posting Ideas http://www.google.com/alerts http://socialmention.com/ 9/19/2011 Williamson County Public Library
    18. 18. Handy Facebook Applications Static FBML – create custom pages using simple HTML Slideshare – Share presentations like this one Wildfire – Run contests within the Facebook rules (premium) Networked Blogs – Feed your blog to your Facebook page Twitter – Allow Facebook to update Twitter RSS Graffiti- RSS feed from your blog or other content source Extended Info - use HTML to customize any kind of content and create numerous fields beyond the standard Information categories 9/19/2011 Williamson County Public Library
    19. 19. Facebook Etiquette Don’t post too often! Be careful tweeting Be Honest Respond to comments Acknowledge complaints Be careful tagging photographs No spamming 9/19/2011 Williamson County Public Library
    20. 20. Measuring Short links - measure click thrus Measure interactions ‘Likes’ & comments Insights -exportable Number of ‘Likes’ http://wiki.kenburbary.com/ 9/19/2011 Williamson County Public Library
    21. 21. Visit the library at: Our website: http://lib.williamson-tn.org Facebook: http://www.facebook.com/wcpltn Twitter: http://twitter.com/wcpltn Call Us: 595-1243 Thank you for attending today! Please fill out the feedback form so we can improve upon the class. 9/19/2011 Williamson County Public Library

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