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Working With SMEs & Industry Speakers
 

Working With SMEs & Industry Speakers

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Tips on working with industry speakers and SMEs for presentations.

Tips on working with industry speakers and SMEs for presentations.

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  • This should be required viewing and 'Learning' for anyone planning a conference education program.
    Great work Jeff (as usual)
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    Working With SMEs & Industry Speakers Working With SMEs & Industry Speakers Presentation Transcript

    • Working With Industry Speakers & SMEs 1
    • 2
    • 3
    • 4
    • What is a presentation?What is its goal? 5
    • • What is a presentation?• What is the goal of a presentation? 6
    • Information Dump Of Facts 7
    • Difference between a report & a presentation
    • Hear Presentation Or Learn It? 9
    • • Do you want your audience to hear the presentation or learn it? 10
    • Excuses For Not Changing 11
    • • Excuses your SMEs and industry speakers give for not changing presentation styles. 12
    • Can’t cover all the content 13
    • Been presenting this way & no one has complained. 14
    • No way anyone else can present this. 15
    • 16
    • Not my fault if they didn’t learn it. 17
    • Ways To Address 18
    • Shift from speaker centric to learner centric 19
    • Share good adult learning strategies 20
    • Explain research about lectures
    • 4 Questions To Ask SMEs In Speaker Proposals 22
    • Why doespresentationneed to exist?
    • What wouldhappen if wedidn’t havepresentation?
    • What is one clearchange we wantto happenbecause ofpresentation?
    • How will weknow ormeasure ifchange occured?
    • Which is more important? Facts Or Actions
    • For SMEs Stuck On Facts Ask:
    • For SMEs Stuck On Facts Ask:If person doesn’t know the fact,what do they do wrong on job?
    • For SMEs Stuck On Facts Ask:How can you observe on the job if someone knows that fact?
    • For SMEs Stuck On Facts Ask: What mistakes do new people make?
    • 4 Step Mapping For Developing SME Presentations
    • 1. Identify Presentation Goal
    • 1a. What change do we want to create?
    • Example: Increase widget sales Example
    • SME Presentation Action Map Goal
    • 2. What do people need toto reach goal?
    • 2a. What actions do people need to take to reach goal?
    • Goal: Increase widget sales Example
    • Goal: Increase widget salesList actions to take to reach goal Example
    • Goal: Increase widget salesList actions to take to reach goalAsk questions to uncover needs. Example
    • Goal: Increase widget salesList actions to take to reach goalAsk questions to uncover needs.Explain how widget solves problem. Example
    • Goal: Increase widget salesList actions to take to reach goalAsk questions to uncover needs.Explain how widget solves problem.Emphasize benefits. Example
    • List actions to take to reach goal?Ask questions to uncover needs.How widget solves problem.Emphasize benefits. Example
    • SME Presentation Action Map Action Action Goal Action
    • 3. Identify discussion question or activity for each action
    • Question, discussion or activityshould mirror real world
    • Avoid fact checks & trivia gamesThink application!
    • Avoid fact checks & trivia gamesThink application!
    • List actions to take to reach goal?Ask questions to uncover needs.How widget solves problem.Emphasize benefits. Example
    • SME Presentation Action Map Activity Activity Action Action Goal Activity Action
    • 4. Identify what people really, really really, need to know.
    • 4. Identify information peopleneed to complete activity, action and goal
    • SME Presentation Action Map Activity Activity Info Info Action Action Info Info Goal Activity Action Info Info
    • • What are some other ways to use SMEs & industry speakers. 55
    • 56
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    • 59
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    • 61
    • 62
    • 63
    • Planning Education & Meetings Not A Piece Of Cake 64
    • Adult Ed & Meetings 65
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    • jhurt@velvetchainsaw.com velvetchainsaw.com @JeffHurt