Working With SMEs & Industry Speakers

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Tips on working with industry speakers and SMEs for presentations.

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Working With SMEs & Industry Speakers

  1. 1. Working With Industry Speakers & SMEs 1
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. What is a presentation?What is its goal? 5
  6. 6. • What is a presentation?• What is the goal of a presentation? 6
  7. 7. Information Dump Of Facts 7
  8. 8. Difference between a report & a presentation
  9. 9. Hear Presentation Or Learn It? 9
  10. 10. • Do you want your audience to hear the presentation or learn it? 10
  11. 11. Excuses For Not Changing 11
  12. 12. • Excuses your SMEs and industry speakers give for not changing presentation styles. 12
  13. 13. Can’t cover all the content 13
  14. 14. Been presenting this way & no one has complained. 14
  15. 15. No way anyone else can present this. 15
  16. 16. 16
  17. 17. Not my fault if they didn’t learn it. 17
  18. 18. Ways To Address 18
  19. 19. Shift from speaker centric to learner centric 19
  20. 20. Share good adult learning strategies 20
  21. 21. Explain research about lectures
  22. 22. 4 Questions To Ask SMEs In Speaker Proposals 22
  23. 23. Why doespresentationneed to exist?
  24. 24. What wouldhappen if wedidn’t havepresentation?
  25. 25. What is one clearchange we wantto happenbecause ofpresentation?
  26. 26. How will weknow ormeasure ifchange occured?
  27. 27. Which is more important? Facts Or Actions
  28. 28. For SMEs Stuck On Facts Ask:
  29. 29. For SMEs Stuck On Facts Ask:If person doesn’t know the fact,what do they do wrong on job?
  30. 30. For SMEs Stuck On Facts Ask:How can you observe on the job if someone knows that fact?
  31. 31. For SMEs Stuck On Facts Ask: What mistakes do new people make?
  32. 32. 4 Step Mapping For Developing SME Presentations
  33. 33. 1. Identify Presentation Goal
  34. 34. 1a. What change do we want to create?
  35. 35. Example: Increase widget sales Example
  36. 36. SME Presentation Action Map Goal
  37. 37. 2. What do people need toto reach goal?
  38. 38. 2a. What actions do people need to take to reach goal?
  39. 39. Goal: Increase widget sales Example
  40. 40. Goal: Increase widget salesList actions to take to reach goal Example
  41. 41. Goal: Increase widget salesList actions to take to reach goalAsk questions to uncover needs. Example
  42. 42. Goal: Increase widget salesList actions to take to reach goalAsk questions to uncover needs.Explain how widget solves problem. Example
  43. 43. Goal: Increase widget salesList actions to take to reach goalAsk questions to uncover needs.Explain how widget solves problem.Emphasize benefits. Example
  44. 44. List actions to take to reach goal?Ask questions to uncover needs.How widget solves problem.Emphasize benefits. Example
  45. 45. SME Presentation Action Map Action Action Goal Action
  46. 46. 3. Identify discussion question or activity for each action
  47. 47. Question, discussion or activityshould mirror real world
  48. 48. Avoid fact checks & trivia gamesThink application!
  49. 49. Avoid fact checks & trivia gamesThink application!
  50. 50. List actions to take to reach goal?Ask questions to uncover needs.How widget solves problem.Emphasize benefits. Example
  51. 51. SME Presentation Action Map Activity Activity Action Action Goal Activity Action
  52. 52. 4. Identify what people really, really really, need to know.
  53. 53. 4. Identify information peopleneed to complete activity, action and goal
  54. 54. SME Presentation Action Map Activity Activity Info Info Action Action Info Info Goal Activity Action Info Info
  55. 55. • What are some other ways to use SMEs & industry speakers. 55
  56. 56. 56
  57. 57. 58
  58. 58. 59
  59. 59. 60
  60. 60. 61
  61. 61. 62
  62. 62. 63
  63. 63. Planning Education & Meetings Not A Piece Of Cake 64
  64. 64. Adult Ed & Meetings 65
  65. 65. • Kuzeytac • Nettsu • AraPehlivanian• Pink Sherbert • CPThuh • dsevilla Photography • Andreas Kollegger • Xia Ming• Stuck In Customs • Mag3737 • Corporate Monkey• Minxjl • Patrick Hoesly • Funchye• Denis Collette • Danard Vincente • Mad-King• Peter Fuchs • Transcam • Bobby Gret• Green Kozi • ExpressMonorail • Stevetookit• A Germain • Pfala • twm1340• Robert Vander Steeg • Trushu • ChicagoGeek• Cornerstones of NYC • Tanakawho • Jesse Draper• Xose Castro • Markus Bollingmo • Storybehind• Bahman • Julep67 • Moriza• ArkansasSupportsPhotog • Kenjonbro • Juhansonin raphy.com
  66. 66. jhurt@velvetchainsaw.com velvetchainsaw.com @JeffHurt

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