What's The Right Mix? F2F, Digital, Hybrid

What’s TheRight Mix?F2F, Digital, Hybrid

Engage more customers

Extend the reach of your messages & content

Cost savings/avoidance

Brainstorm a list of things we communicate digitally 11

Which do we do digitallyProposals Gossiping BrainstormingJob Interviews Sales Training InterviewingNegotiating Voice mail MentoringRoad Shows Phone calls Vision sharingFundraising Counseling DebatingClient Reviews Training TeachingCasual Luncheons NetworkingConversations Selling Cold callsRecruiting Coaching Q&ABoard meetings Talking to peers Status updatesTalking to kids Prospect calls Talking with familyArguging Customer service

As technology evolves, we findourselves communicating more digitally.

62% Increased use of social media & live streaming2011 Meeting Strategies

63% Offering PPV on demand after event2015 Meeting Strategies

58% Great focus on event content capture2015 Meeting Strategies

55% Securing sponsors for live streaming2015 Meeting Strategies

64% Offer free wireless access2015 Convention Service Strategies

63% Offer full AV packages with live streaming2015 Convention Service Strategies

63% Offer turn-key esolutions with live streaming2015 Convention Service Strategies

63% Meeting in ed institutions2020 Increased Venue Competition

56% Untraditional venues museums, galleries2020 Increased Venue Competition

50% Mixed-use facilities office buildings2020 Increased Venue Competition

Digital Or Virtual Events?

What are digital events?

Telepresence

Telemedicine

Live Streaming

Webinar

Hybrid Who else will benefit from this experience? 30

Hybrid Viewing Parties Satellite Discussions 31

What screen are participants viewing?

What screen are participants viewing? F2F Mobile Laptop Desktop

Eli LilyInternal employee mtgs digital 34

PCMA 3,743 F2F 632 remote 1,427 views 35

TelisSonera Telepresence1,464 Digital Mtgs1,392 Roundtrips eliminated$803,998 Savings 36

TelisSonera Telepresence40 Months Saved Working Time169,000 kg reduced CO2 37

Rush U – Ophthalmology Dept13 hours of programming1 ½ days, 4 languages5 remote presenters 38

Rush U – Ophthalmology Dept200 remote viewers1,200+ on-demand viewsBest CME reviews in 20 years 39

Filters 40

1. Meeting Objectives 41

2. Resources budget, time, people power 42

3. Urgency 43

4. Participants Internal or External 44

5. Geography 45

Brainstorm & identify various meeting objectives 46

remote attendeeexpectations

1. Exceptional presentations fused by seamless transitions

2. Relevant or ignored.

What should be relevant? Purpose Topics Messages Agenda, timing flow

What should be relevant? Technology used Participants’ role Content

People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before anyone else,or so related to their tribe that paying for itbrings them closer to other people. Seth Godin

3. Engaging or forgotten.More interesting thananything thatmight distract

More interestingResources Same old same old doesn’t succeedStart w/ most interesting Grab attention early

More interestingInvolve participants Early & oftenStories, humor, visuals, sound Make it FUN!

4. Keep it moving or it‘s abandoned

Drag is a four letter wordDo not waste timeEliminate irrelevant

Drag is a four letter wordManage the clockPractice delivery & tools

Relevant or ignored.Engaging or forgotten.Keep it moving or it’s abandoned.

Presenting to F2Faudience is difficult.Presenting to aremote audience isdifficult squared!

Ways To Engage Remote 68

• PCMA Good Morning America!

Trade ShowTrends Video packages 79

Virtual Booth Demo

• smig44_uk • danorbit• Courtney.Carmody.com • Utenriksdept• Andreas Rueda • mayorgavinnewsome• Manic Toys • Raymond Larose• Johansonin • darkmatter• themaninblue • JimmyHarris• lucia.sartoni • wonderfulhorriblelife• oxmour • theloushe• AndyG • twenty-questions• larskflem • dangerouslyirrelevant.org• sridgway • AdamFoster• S/L

dlutz@velvetchainsaw.comjhurt@velvetchainsaw.com velvetchainsaw.com @velchain @JeffHurt

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What's The Right Mix? F2F, Digital, Hybrid

by Jeff Hurt on Mar 28, 2011

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What’s The Right Mix? F2F, Digital, Hybrid — Presentation Transcript