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What's The Right Mix? F2F, Digital, Hybrid

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Your meeting’s reach no longer stops at the conference room walls. Now technology …

Your meeting’s reach no longer stops at the conference room walls. Now technology
makes it possible to reach people you never had access to before. The question is: How much should be live-only, and how much shared with a remote audience? How do you create an environment that makes your remote attendees feel they are a part of what is happening on site?

Explore these questions, and learn how to create a meetings mix that appeals to your live and remote audience. Discuss case studies of live, digital and hybrid meetings.
Stats from Convention 2020.

Published in: Technology, Business
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Transcript

  • 1. What’s TheRight Mix?F2F, Digital, Hybrid
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. Engage more customers
  • 7. Extend the reach of your messages & content
  • 8. Cost savings/avoidance
  • 9. Brainstorm a list of things we communicate digitally 11
  • 10. Which do we do digitallyProposals Gossiping BrainstormingJob Interviews Sales Training InterviewingNegotiating Voice mail MentoringRoad Shows Phone calls Vision sharingFundraising Counseling DebatingClient Reviews Training TeachingCasual Luncheons NetworkingConversations Selling Cold callsRecruiting Coaching Q&ABoard meetings Talking to peers Status updatesTalking to kids Prospect calls Talking with familyArguging Customer service
  • 11. As technology evolves, we findourselves communicating more digitally.
  • 12. 62% Increased use of social media & live streaming2011 Meeting Strategies
  • 13. 63% Offering PPV on demand after event2015 Meeting Strategies
  • 14. 58% Great focus on event content capture2015 Meeting Strategies
  • 15. 55% Securing sponsors for live streaming2015 Meeting Strategies
  • 16. 64% Offer free wireless access2015 Convention Service Strategies
  • 17. 63% Offer full AV packages with live streaming2015 Convention Service Strategies
  • 18. 63% Offer turn-key esolutions with live streaming2015 Convention Service Strategies
  • 19. 63% Meeting in ed institutions2020 Increased Venue Competition
  • 20. 56% Untraditional venues museums, galleries2020 Increased Venue Competition
  • 21. 50% Mixed-use facilities office buildings2020 Increased Venue Competition
  • 22. Digital Or Virtual Events?
  • 23. What are digital events?
  • 24. Telepresence
  • 25. Telemedicine
  • 26. Live Streaming
  • 27. Webinar
  • 28. Hybrid Who else will benefit from this experience? 30
  • 29. Hybrid Viewing Parties Satellite Discussions 31
  • 30. What screen are participants viewing?
  • 31. What screen are participants viewing? F2F Mobile Laptop Desktop
  • 32. Eli LilyInternal employee mtgs digital 34
  • 33. PCMA 3,743 F2F 632 remote 1,427 views 35
  • 34. TelisSonera Telepresence1,464 Digital Mtgs1,392 Roundtrips eliminated$803,998 Savings 36
  • 35. TelisSonera Telepresence40 Months Saved Working Time169,000 kg reduced CO2 37
  • 36. Rush U – Ophthalmology Dept13 hours of programming1 ½ days, 4 languages5 remote presenters 38
  • 37. Rush U – Ophthalmology Dept200 remote viewers1,200+ on-demand viewsBest CME reviews in 20 years 39
  • 38. Filters 40
  • 39. 1. Meeting Objectives 41
  • 40. 2. Resources budget, time, people power 42
  • 41. 3. Urgency 43
  • 42. 4. Participants Internal or External 44
  • 43. 5. Geography 45
  • 44. Brainstorm & identify various meeting objectives 46
  • 45. 47
  • 46. remote attendeeexpectations
  • 47. 1. Exceptional presentations fused by seamless transitions
  • 48. 2. Relevant or ignored.
  • 49. What should be relevant? Purpose Topics Messages Agenda, timing flow
  • 50. What should be relevant? Technology used Participants’ role Content
  • 51. People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before anyone else,or so related to their tribe that paying for itbrings them closer to other people. Seth Godin
  • 52. 3. Engaging or forgotten.More interesting thananything thatmight distract
  • 53. More interestingResources Same old same old doesn’t succeedStart w/ most interesting Grab attention early
  • 54. More interestingInvolve participants Early & oftenStories, humor, visuals, sound Make it FUN!
  • 55. 59
  • 56. 60
  • 57. 61
  • 58. 62
  • 59. 4. Keep it moving or it‘s abandoned
  • 60. Drag is a four letter wordDo not waste timeEliminate irrelevant
  • 61. Drag is a four letter wordManage the clockPractice delivery & tools
  • 62. Relevant or ignored.Engaging or forgotten.Keep it moving or it’s abandoned.
  • 63. Presenting to F2Faudience is difficult.Presenting to aremote audience isdifficult squared!
  • 64. Ways To Engage Remote 68
  • 65. 69
  • 66. • PCMA Good Morning America!
  • 67. 71
  • 68. 72
  • 69. 73
  • 70. 74
  • 71. 76
  • 72. 77
  • 73. 78
  • 74. Trade ShowTrends Video packages 79
  • 75. Virtual Booth Demo
  • 76. • smig44_uk • danorbit• Courtney.Carmody.com • Utenriksdept• Andreas Rueda • mayorgavinnewsome• Manic Toys • Raymond Larose• Johansonin • darkmatter• themaninblue • JimmyHarris• lucia.sartoni • wonderfulhorriblelife• oxmour • theloushe• AndyG • twenty-questions• larskflem • dangerouslyirrelevant.org• sridgway • AdamFoster• S/L
  • 77. dlutz@velvetchainsaw.comjhurt@velvetchainsaw.com velvetchainsaw.com @velchain @JeffHurt

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