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What Keeps Me Up At Night by Dave Lutz
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What Keeps Me Up At Night by Dave Lutz

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Two forces that keep me up at night: Content Marketing and Communities. Today's thought leaders are competing directly with association's to gain new customers and keep existing ones. They are using …

Two forces that keep me up at night: Content Marketing and Communities. Today's thought leaders are competing directly with association's to gain new customers and keep existing ones. They are using content marketing and communities, two services most associations provide. How can organizations compete? Who's going to win?

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Transcript

  • 1. Thinking About 2 Growing Forces
  • 2. Content Marketing
  • 3. 4
  • 4. Increasing Visibility
  • 5. Who’s Doing It?
  • 6. Lead Generation & Nurturing Shift From Push To Pull 8
  • 7. Communities of Action or Practice 9
  • 8. Content Marketing & Community Collide
  • 9. Threat or Opportunity?
  • 10. More Nimble
  • 11. Free of Bias 16
  • 12. Accessible and Shared
  • 13. Consider
  • 14. Suppliers
  • 15. Self-Formed CommunitiesEvent Planning LinkedIn #AssnChat
  • 16. Publishers
  • 17. Hosted Buyer
  • 18. What aboutyour industry?
  • 19. 5 Competitive Re-Actions
  • 20. 27
  • 21. 28
  • 22. 29
  • 23. Who winsthe race?
  • 24. Those that: Put mission before profit
  • 25. Attract & Engage Most Influencers = Win
  • 26. People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before anyone else,or so related to their tribe that paying for itbrings them closer to other people. Seth Godin
  • 27. Dave Lutz@velchaindlutz@velvetchainsaw.comvelvetchainsaw.com