0
Nicole Buraglio – Hanley WoodDave Lutz – Velvet ChainsawIAEE’s Expo! Expo
2
3
4
Consider
People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before ...
Cost Per Lead
Share Risk
4 Marquee, 6 Vendor Content, 10 track sponsors – 27 Exhibitors
Too Horizontal!
Slides + Audio + no chat = Fail
Virtual CAN Cannibalize – Pubs w/o Shows
Communities ROCK!
IntegrateSupplierDirectory            Learn from              Hi-tech
AfterGlow
365 DayShow?
Immersive Video +  Slide +   Chat
17,000 registrants, Booth Magnet
Virtual Show Daily
Video Co-Op
Thank you for your time
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
Virtual Trade Show Business Plans
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Virtual Trade Show Business Plans

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Virtual tradeshow technology and live streaming have dramatically improved over the past 12 – 18 months. Explore several business and go-to-market strategies for leveraging the buzz from your show floor to a wider audience. We’ll share real life examples of how show organizers and exhibitors are leveraging virtual technology to reduce costs, increase lead generation, improve ROI to exhibitor and attract future buyers.

Presented by Nicole Buragilo, Hanley Wood & Dave Lutz, Velvet Chainsaw (Jeff Hurt's boss) for IAEE's Expo! Expo!

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Transcript of "Virtual Trade Show Business Plans"

  1. 1. Nicole Buraglio – Hanley WoodDave Lutz – Velvet ChainsawIAEE’s Expo! Expo
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. Consider
  6. 6. People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before anyone else,or so related to their tribe that paying for itbrings them closer to other people. Seth Godin
  7. 7. Cost Per Lead
  8. 8. Share Risk
  9. 9. 4 Marquee, 6 Vendor Content, 10 track sponsors – 27 Exhibitors
  10. 10. Too Horizontal!
  11. 11. Slides + Audio + no chat = Fail
  12. 12. Virtual CAN Cannibalize – Pubs w/o Shows
  13. 13. Communities ROCK!
  14. 14. IntegrateSupplierDirectory Learn from Hi-tech
  15. 15. AfterGlow
  16. 16. 365 DayShow?
  17. 17. Immersive Video + Slide + Chat
  18. 18. 17,000 registrants, Booth Magnet
  19. 19. Virtual Show Daily
  20. 20. Video Co-Op
  21. 21. Thank you for your time
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