Using Technology To BuildYour Association’s
Managing Associations
Association Leaders
5
6
7
8
13
14
15
16
17
18
Define engagement                    19
Your TurnHow do you define  engagement?                    20
21
22
23
3 Levels Of EngagementConversation, collaboration, collective action                                            24
How can we help customers get fromthe first level to last?Conversation, collaboration, collective action                  ...
26
Your TurnWhat does the Internet mean          to you?                         27
mean to you?               28
29
Hundreds of thousands of people it meansEmailChatGamesSocial ConnectionsTexting                                           30
31
32
33
34
Spent on Facebook
Sociologistscall this
A Participatory Culture Has                         49
A Participatory Culture Has• Low barriers to expression & civic  engagement                                       50
A Participatory Culture Has• Low barriers to expression & civic  engagement• Support for creating & sharing content       ...
A Participatory Culture Has• Low barriers to expression & civic  engagement• Support for creating & sharing content• Infor...
The Participatory ClassThe concept of networked individualismreconfigures users’ access toinformation, people and otherres...
The Participatory Classallows them to move across,undermine and go beyond theboundaries of existing institutions          ...
The Participatory Classto seek and enforce new levels ofinstitutional and personaltransparency              William Dutton...
From command & controlto collaboration and co-creationFrom command and control to collaboration and                 co-cre...
From broadcast productionto peer production
From mass productionto customized segmentation
From closed improvementsto open innovation
Your Turn    What does this newparticipatory culture mean   to your organization?                         60
82%
Systems of Record
Systems ofEngagement
Be Conversational     Online
Listen LearnEngageOnline
Extend relationships                Online        Touch tactfully          Touch often
Employ pull methods
Participatory Culture  has changed the   Member-scape
Disruption: Evolving Models OfEngagement And Support           April 2011 Monitor Institute
Benefits traditional membership        not adequate to engage                    Millennials
Value proposition is not clearValue propositionnot clear
Quid Pro Quo not of value
SporadicParticipation with traditionalorgs event or activity based
Millennialswant to influence & act on their own or with friends
Your TurnHow will your organization attract Millennials and  younger generations?                         78
Traditional Associations   adopt push economy           Push           • Hierarchical           • From center out to other...
Traditional Associations   adopt push economy           Push           • Hierarchical           • From center out to other...
Today Shift To Pull    Economy   Push                Pull   • Hierarchical      • Networked   • From center out   • Decent...
Push Economies         Push EconomiesAnticipate members needs                           82
Push Economies           Push EconomiesAnticipate members needsSilos create standardized productsprograms and services    ...
Push Economies           Push EconomiesAnticipate members needsSilos create standardized productsprograms and servicesBroa...
Push Economies        Push EconomiesMass consumption                         85
Push Economies          Push EconomiesMass consumptionResources to mass production                               86
Push Economies            Push EconomiesMass consumptionResources to mass productionOne size fits all                     ...
Push Economies          Push EconomiesMost successful when membersdon‘t know what they want                            88
Push Economies         Push EconomiesHuge overhead costs in admin                    for growth                           ...
Push Economies          Push EconomiesDifficulty with innovation and                           growth                     ...
Pull Economies Pull Economies   Decentralized networksDecentralized networks   Customized products   Segmented audiences  ...
Pull Economies Pull Economies   Decentralized networksDecentralized networks   Customized products   Segmented audiencesCu...
Pull Economies Pull Economies   Decentralized networksDecentralized networks   Customized products   Segmented audiencesCu...
Pull Economies Pull Economies   Decentralized networksFocus on demand-driven needs   Customized products   Segmented audie...
Pull Economies Pull Economies   Decentralized networksFocus on demand-driven needs   Customized products   Segmented audie...
Pull Economies Pull Economies   Decentralized networksFocus on demand-driven needs   Customized products   Segmented audie...
Pull Economies Pull Economies   Decentralized networksBest practices are openly   Customized products   Segmented audience...
Pull EconomiesBuilt on            Knowledge Sharing           Collaborative Efforts                           Trust       ...
Pull EconomiesBuilt on              Tacit Knowledge     Intangible value is steered       towards common sharing          ...
Your TurnHow can your organization    transition to Pull       Economies?                        100
Page TipsTools To Build ParticipatoryCultureViral Videos
Animoto.com
Page TipsTools To Build ParticipatoryCultureCollaboration
Collaboration
WordPress.org - Fee
109
Page TipsTools To Build ParticipatoryCultureCrowdsourcing
Attendee Interaction
Page TipsTools To Build ParticipatoryCulture Content Marketing
114
Content Marketing Institute
Page TipsTools To Build ParticipatoryCulture Conference & Event Engagement
117
Joinspeaker.com
119
Page TipsTools To Build ParticipatoryCulture Skype in presenters Hybrid events
Professional Production Company                or               DIY       Hybrid Events
Post PowerPoint
Content Distribution
Social CRM             Page TipsIndentifyingInfluencers
Social CRM             Page Tips
127
128
129
•   I am marlon      •   Fras1977•   Will Montague    •   RickyDavid•   iammikeb         •   RickyDavid•   ~jjjohn~       ...
jhurt@velvetchainsaw.com   velvetchainsaw.com        @JeffHurt
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
Using Technology To Build Your Association's Participatory Culture
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Using Technology To Build Your Association's Participatory Culture

  1. 1. Using Technology To BuildYour Association’s
  2. 2. Managing Associations
  3. 3. Association Leaders
  4. 4. 5
  5. 5. 6
  6. 6. 7
  7. 7. 8
  8. 8. 13
  9. 9. 14
  10. 10. 15
  11. 11. 16
  12. 12. 17
  13. 13. 18
  14. 14. Define engagement 19
  15. 15. Your TurnHow do you define engagement? 20
  16. 16. 21
  17. 17. 22
  18. 18. 23
  19. 19. 3 Levels Of EngagementConversation, collaboration, collective action 24
  20. 20. How can we help customers get fromthe first level to last?Conversation, collaboration, collective action 25
  21. 21. 26
  22. 22. Your TurnWhat does the Internet mean to you? 27
  23. 23. mean to you? 28
  24. 24. 29
  25. 25. Hundreds of thousands of people it meansEmailChatGamesSocial ConnectionsTexting 30
  26. 26. 31
  27. 27. 32
  28. 28. 33
  29. 29. 34
  30. 30. Spent on Facebook
  31. 31. Sociologistscall this
  32. 32. A Participatory Culture Has 49
  33. 33. A Participatory Culture Has• Low barriers to expression & civic engagement 50
  34. 34. A Participatory Culture Has• Low barriers to expression & civic engagement• Support for creating & sharing content 51
  35. 35. A Participatory Culture Has• Low barriers to expression & civic engagement• Support for creating & sharing content• Informal mentorship where veterans pass on knowledge & experiences to novices Henry Jenkins, MIT 52
  36. 36. The Participatory ClassThe concept of networked individualismreconfigures users’ access toinformation, people and otherresources 53
  37. 37. The Participatory Classallows them to move across,undermine and go beyond theboundaries of existing institutions 54
  38. 38. The Participatory Classto seek and enforce new levels ofinstitutional and personaltransparency William Dutton, Oxford Internet Institute 55
  39. 39. From command & controlto collaboration and co-creationFrom command and control to collaboration and co-creation From broadcast production to peer production From mass production to customized segmentation From closed improvements to open innovation
  40. 40. From broadcast productionto peer production
  41. 41. From mass productionto customized segmentation
  42. 42. From closed improvementsto open innovation
  43. 43. Your Turn What does this newparticipatory culture mean to your organization? 60
  44. 44. 82%
  45. 45. Systems of Record
  46. 46. Systems ofEngagement
  47. 47. Be Conversational Online
  48. 48. Listen LearnEngageOnline
  49. 49. Extend relationships Online Touch tactfully Touch often
  50. 50. Employ pull methods
  51. 51. Participatory Culture has changed the Member-scape
  52. 52. Disruption: Evolving Models OfEngagement And Support April 2011 Monitor Institute
  53. 53. Benefits traditional membership not adequate to engage Millennials
  54. 54. Value proposition is not clearValue propositionnot clear
  55. 55. Quid Pro Quo not of value
  56. 56. SporadicParticipation with traditionalorgs event or activity based
  57. 57. Millennialswant to influence & act on their own or with friends
  58. 58. Your TurnHow will your organization attract Millennials and younger generations? 78
  59. 59. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional 79
  60. 60. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional • Program • Mandated • Formal • Traditional 80
  61. 61. Today Shift To Pull Economy Push Pull • Hierarchical • Networked • From center out • Decentralized • Traditional • Innovative • Program • Platform • Mandated • Self-Service • Formal • Informal 81
  62. 62. Push Economies Push EconomiesAnticipate members needs 82
  63. 63. Push Economies Push EconomiesAnticipate members needsSilos create standardized productsprograms and services 83
  64. 64. Push Economies Push EconomiesAnticipate members needsSilos create standardized productsprograms and servicesBroadcast methods 84
  65. 65. Push Economies Push EconomiesMass consumption 85
  66. 66. Push Economies Push EconomiesMass consumptionResources to mass production 86
  67. 67. Push Economies Push EconomiesMass consumptionResources to mass productionOne size fits all 87
  68. 68. Push Economies Push EconomiesMost successful when membersdon‘t know what they want 88
  69. 69. Push Economies Push EconomiesHuge overhead costs in admin for growth 89
  70. 70. Push Economies Push EconomiesDifficulty with innovation and growth 90
  71. 71. Pull Economies Pull Economies Decentralized networksDecentralized networks Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 91
  72. 72. Pull Economies Pull Economies Decentralized networksDecentralized networks Customized products Segmented audiencesCustomized products, services Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 92
  73. 73. Pull Economies Pull Economies Decentralized networksDecentralized networks Customized products Segmented audiencesCustomized products, services Focus on Demand-Driven NeedsSegmented audiences Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 93
  74. 74. Pull Economies Pull Economies Decentralized networksFocus on demand-driven needs Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 94
  75. 75. Pull Economies Pull Economies Decentralized networksFocus on demand-driven needs Customized products Segmented audiencesAgile, flexile, respond fast Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 95
  76. 76. Pull Economies Pull Economies Decentralized networksFocus on demand-driven needs Customized products Segmented audiencesAgile, flexile, respond fast Focus on Demand-Driven NeedsWin loyal members through Agile Flexible speed and quality Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 96
  77. 77. Pull Economies Pull Economies Decentralized networksBest practices are openly Customized products Segmented audiences freely shared and Focus on Demand-Driven NeedsMaximizes enthusiasm of Agile Flexible members Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 97
  78. 78. Pull EconomiesBuilt on Knowledge Sharing Collaborative Efforts Trust 98
  79. 79. Pull EconomiesBuilt on Tacit Knowledge Intangible value is steered towards common sharing 99
  80. 80. Your TurnHow can your organization transition to Pull Economies? 100
  81. 81. Page TipsTools To Build ParticipatoryCultureViral Videos
  82. 82. Animoto.com
  83. 83. Page TipsTools To Build ParticipatoryCultureCollaboration
  84. 84. Collaboration
  85. 85. WordPress.org - Fee
  86. 86. 109
  87. 87. Page TipsTools To Build ParticipatoryCultureCrowdsourcing
  88. 88. Attendee Interaction
  89. 89. Page TipsTools To Build ParticipatoryCulture Content Marketing
  90. 90. 114
  91. 91. Content Marketing Institute
  92. 92. Page TipsTools To Build ParticipatoryCulture Conference & Event Engagement
  93. 93. 117
  94. 94. Joinspeaker.com
  95. 95. 119
  96. 96. Page TipsTools To Build ParticipatoryCulture Skype in presenters Hybrid events
  97. 97. Professional Production Company or DIY Hybrid Events
  98. 98. Post PowerPoint
  99. 99. Content Distribution
  100. 100. Social CRM Page TipsIndentifyingInfluencers
  101. 101. Social CRM Page Tips
  102. 102. 127
  103. 103. 128
  104. 104. 129
  105. 105. • I am marlon • Fras1977• Will Montague • RickyDavid• iammikeb • RickyDavid• ~jjjohn~ • s myers• I am marlon • mkorchia• R. Duran • togni.franco• Fenix_21 • Curtis Gregory Perry• McBeth • EJP Photo• Johnny Jupiter • huffmans• AndrewKW • erroltookaphoto• abbilder • Josh Liba• Ms Kels • artie*• Kraftwerk • Melanctha
  106. 106. jhurt@velvetchainsaw.com velvetchainsaw.com @JeffHurt
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