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Using Technology To Build Your Association's Participatory Culture
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Using Technology To Build Your Association's Participatory Culture

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  • 1. Using Technology To BuildYour Association’s
  • 2. Managing Associations
  • 3. Association Leaders
  • 4. 5
  • 5. 6
  • 6. 7
  • 7. 8
  • 8. 13
  • 9. 14
  • 10. 15
  • 11. 16
  • 12. 17
  • 13. 18
  • 14. Define engagement 19
  • 15. Your TurnHow do you define engagement? 20
  • 16. 21
  • 17. 22
  • 18. 23
  • 19. 3 Levels Of EngagementConversation, collaboration, collective action 24
  • 20. How can we help customers get fromthe first level to last?Conversation, collaboration, collective action 25
  • 21. 26
  • 22. Your TurnWhat does the Internet mean to you? 27
  • 23. mean to you? 28
  • 24. 29
  • 25. Hundreds of thousands of people it meansEmailChatGamesSocial ConnectionsTexting 30
  • 26. 31
  • 27. 32
  • 28. 33
  • 29. 34
  • 30. Spent on Facebook
  • 31. Sociologistscall this
  • 32. A Participatory Culture Has 49
  • 33. A Participatory Culture Has• Low barriers to expression & civic engagement 50
  • 34. A Participatory Culture Has• Low barriers to expression & civic engagement• Support for creating & sharing content 51
  • 35. A Participatory Culture Has• Low barriers to expression & civic engagement• Support for creating & sharing content• Informal mentorship where veterans pass on knowledge & experiences to novices Henry Jenkins, MIT 52
  • 36. The Participatory ClassThe concept of networked individualismreconfigures users’ access toinformation, people and otherresources 53
  • 37. The Participatory Classallows them to move across,undermine and go beyond theboundaries of existing institutions 54
  • 38. The Participatory Classto seek and enforce new levels ofinstitutional and personaltransparency William Dutton, Oxford Internet Institute 55
  • 39. From command & controlto collaboration and co-creationFrom command and control to collaboration and co-creation From broadcast production to peer production From mass production to customized segmentation From closed improvements to open innovation
  • 40. From broadcast productionto peer production
  • 41. From mass productionto customized segmentation
  • 42. From closed improvementsto open innovation
  • 43. Your Turn What does this newparticipatory culture mean to your organization? 60
  • 44. 82%
  • 45. Systems of Record
  • 46. Systems ofEngagement
  • 47. Be Conversational Online
  • 48. Listen LearnEngageOnline
  • 49. Extend relationships Online Touch tactfully Touch often
  • 50. Employ pull methods
  • 51. Participatory Culture has changed the Member-scape
  • 52. Disruption: Evolving Models OfEngagement And Support April 2011 Monitor Institute
  • 53. Benefits traditional membership not adequate to engage Millennials
  • 54. Value proposition is not clearValue propositionnot clear
  • 55. Quid Pro Quo not of value
  • 56. SporadicParticipation with traditionalorgs event or activity based
  • 57. Millennialswant to influence & act on their own or with friends
  • 58. Your TurnHow will your organization attract Millennials and younger generations? 78
  • 59. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional 79
  • 60. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional • Program • Mandated • Formal • Traditional 80
  • 61. Today Shift To Pull Economy Push Pull • Hierarchical • Networked • From center out • Decentralized • Traditional • Innovative • Program • Platform • Mandated • Self-Service • Formal • Informal 81
  • 62. Push Economies Push EconomiesAnticipate members needs 82
  • 63. Push Economies Push EconomiesAnticipate members needsSilos create standardized productsprograms and services 83
  • 64. Push Economies Push EconomiesAnticipate members needsSilos create standardized productsprograms and servicesBroadcast methods 84
  • 65. Push Economies Push EconomiesMass consumption 85
  • 66. Push Economies Push EconomiesMass consumptionResources to mass production 86
  • 67. Push Economies Push EconomiesMass consumptionResources to mass productionOne size fits all 87
  • 68. Push Economies Push EconomiesMost successful when membersdon‘t know what they want 88
  • 69. Push Economies Push EconomiesHuge overhead costs in admin for growth 89
  • 70. Push Economies Push EconomiesDifficulty with innovation and growth 90
  • 71. Pull Economies Pull Economies Decentralized networksDecentralized networks Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 91
  • 72. Pull Economies Pull Economies Decentralized networksDecentralized networks Customized products Segmented audiencesCustomized products, services Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 92
  • 73. Pull Economies Pull Economies Decentralized networksDecentralized networks Customized products Segmented audiencesCustomized products, services Focus on Demand-Driven NeedsSegmented audiences Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 93
  • 74. Pull Economies Pull Economies Decentralized networksFocus on demand-driven needs Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 94
  • 75. Pull Economies Pull Economies Decentralized networksFocus on demand-driven needs Customized products Segmented audiencesAgile, flexile, respond fast Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 95
  • 76. Pull Economies Pull Economies Decentralized networksFocus on demand-driven needs Customized products Segmented audiencesAgile, flexile, respond fast Focus on Demand-Driven NeedsWin loyal members through Agile Flexible speed and quality Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 96
  • 77. Pull Economies Pull Economies Decentralized networksBest practices are openly Customized products Segmented audiences freely shared and Focus on Demand-Driven NeedsMaximizes enthusiasm of Agile Flexible members Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 97
  • 78. Pull EconomiesBuilt on Knowledge Sharing Collaborative Efforts Trust 98
  • 79. Pull EconomiesBuilt on Tacit Knowledge Intangible value is steered towards common sharing 99
  • 80. Your TurnHow can your organization transition to Pull Economies? 100
  • 81. Page TipsTools To Build ParticipatoryCultureViral Videos
  • 82. Animoto.com
  • 83. Page TipsTools To Build ParticipatoryCultureCollaboration
  • 84. Collaboration
  • 85. WordPress.org - Fee
  • 86. 109
  • 87. Page TipsTools To Build ParticipatoryCultureCrowdsourcing
  • 88. Attendee Interaction
  • 89. Page TipsTools To Build ParticipatoryCulture Content Marketing
  • 90. 114
  • 91. Content Marketing Institute
  • 92. Page TipsTools To Build ParticipatoryCulture Conference & Event Engagement
  • 93. 117
  • 94. Joinspeaker.com
  • 95. 119
  • 96. Page TipsTools To Build ParticipatoryCulture Skype in presenters Hybrid events
  • 97. Professional Production Company or DIY Hybrid Events
  • 98. Post PowerPoint
  • 99. Content Distribution
  • 100. Social CRM Page TipsIndentifyingInfluencers
  • 101. Social CRM Page Tips
  • 102. 127
  • 103. 128
  • 104. 129
  • 105. • I am marlon • Fras1977• Will Montague • RickyDavid• iammikeb • RickyDavid• ~jjjohn~ • s myers• I am marlon • mkorchia• R. Duran • togni.franco• Fenix_21 • Curtis Gregory Perry• McBeth • EJP Photo• Johnny Jupiter • huffmans• AndrewKW • erroltookaphoto• abbilder • Josh Liba• Ms Kels • artie*• Kraftwerk • Melanctha
  • 106. jhurt@velvetchainsaw.com velvetchainsaw.com @JeffHurt