The Social Conference

Transitioning From The Traditional Conference Model
To A Hyper Connected, High Touch Social Event
The Social Conference

listen (passive audience)
limited attendee experience
topics chosen by organizers
listen, write, discuss, post (active audience)
rich, engaged attendee experience
topics chosen by attendees
Traditional Conferences

professional Content
speaker only created content
talking heads
amateur content from conference bloggers
audience generated content
talking audiences

onsite audience
dated, time specific
control
onsite & virtual audience
conference as living eco-system
trust

owning
conference website only
directories (taxonomy)
sharing
many social media outposts
tags (folksonomy)

delayed feedback
media reviews
broadcast push marketing and presentations
real-time feedback
attendee reviews (instant)
pull marketing and presentations

attendees use paper, pen
attendees seek Internet Cafes
electric outlets for AV
attendees use paper, pen, laptops, mobile devices
attendees seek free WiFi
electric outlets for AV and attendees

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The Social Conference

by Jeff Hurt on Jan 06, 2010

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