Welcome To The New Normal<br />Tips From A <br />Meetings Professional<br />
Presenter – Attendee Agreement<br />
Law of Two Feet<br />
Vibrate Please<br />
Texting, Typing Welcome<br />
Be Present • Be Active<br />Use Respect<br />
About Me<br /><ul><li> Coal Miner’s Grandson
 West Virginia Hillbilly
 Nonprofit Junkie
 Environmental Advocate
 Meeting & Event Professional
 Education Evangelist</li></li></ul><li>
Director of Education & Engagement<br />
@JeffHurt<br />
About You<br />
About You<br />Find Someone You Don’t Know<br />Tell Them Your Name<br />Your Company & Job Title<br />Find something you ...
Why Are You Here?<br />Get one sticky note<br />Write one thing you want to learn from this session<br />
Agenda<br />Identify the four new consumer behaviors shaped by recession<br />Discuss what attracts meetings and events to...
More regulation, a weaker consumer, higher rates of unemployment, years before housing prices get back to old highs, a wea...
Four New Consumer/Attendee Types<br /><ul><li> November 2009 Decitica Research
Great Recession shaped consumer behaviors
 Past consumer segmentation no longer valid
Consumers adopted new normal & not a 		cyclical pattern</li></li></ul><li>Research showed new lens on how consumers Intern...
Steadfast Frugalists<br /><ul><li> 20% of population
6 in 10 women
Fewer Gen X & Gen Y
Already considered 	tightwads
Most difficult to 	market to</li></li></ul><li>Involuntary Penny Pinchers<br /><ul><li> 29% of population
6 in 10 women
Primarily Gen X
Forced frugality
Challenging group	to attract</li></li></ul><li>Pragmatic Spenders<br /><ul><li> 29% of population
6 in 10 men
Over represented by people in 60s
1/3  HHI > $75K
Best group to 	market to</li></li></ul><li>Apathetic Materialists<br /><ul><li> 22% of population
Slightly more women	than men
 Gen Y
 Indifferent
Attractive target for	youth market</li></li></ul><li>So What?<br />What Does This Mean To You?<br />Steadfast Frugalists<b...
Upcoming SlideShare
Loading in …5
×

The New Normal: Event & Meeting Industry Tips

5,641 views
5,108 views

Published on

How has the Great Recession impacted consumers/attendees and the meetings and events industry. Discover the four types of consumers, what meeting professionals want from venues and the 10 New Normals.

Published in: Travel, Business
1 Comment
6 Likes
Statistics
Notes
  • Estilo de vida - La seguridad en la PCView more presentations from Rosana Marquez.
    This will be very interested!! Please help me ADD TO>>>> FAVORITES! <<<<<PLEASE!
    http://www.slideshare.net/rosana65/estilo-de-vida-la-seguridad-en-la-pc (agrégame a FAVORITOS)
    Thanks Thank you, thank you very much!<br /><object type="application/x-shockwave-flash" data="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mimejoridea-100110003659-phpapp02&rel=0&stripped_title=estilo-de-vida-la-seguridad-en-la-pc" width="350" height="288"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mimejoridea-100110003659-phpapp02&rel=0&stripped_title=estilo-de-vida-la-seguridad-en-la-pc"></param><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mimejoridea-100110003659-phpapp02&rel=0&stripped_title=estilo-de-vida-la-seguridad-en-la-pc" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
5,641
On SlideShare
0
From Embeds
0
Number of Embeds
148
Actions
Shares
0
Downloads
260
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide

The New Normal: Event & Meeting Industry Tips

  1. Welcome To The New Normal<br />Tips From A <br />Meetings Professional<br />
  2. Presenter – Attendee Agreement<br />
  3. Law of Two Feet<br />
  4. Vibrate Please<br />
  5. Texting, Typing Welcome<br />
  6. Be Present • Be Active<br />Use Respect<br />
  7. About Me<br /><ul><li> Coal Miner’s Grandson
  8. West Virginia Hillbilly
  9. Nonprofit Junkie
  10. Environmental Advocate
  11. Meeting & Event Professional
  12. Education Evangelist</li></li></ul><li>
  13. Director of Education & Engagement<br />
  14. @JeffHurt<br />
  15. About You<br />
  16. About You<br />Find Someone You Don’t Know<br />Tell Them Your Name<br />Your Company & Job Title<br />Find something you both have in common<br />
  17. Why Are You Here?<br />Get one sticky note<br />Write one thing you want to learn from this session<br />
  18. Agenda<br />Identify the four new consumer behaviors shaped by recession<br />Discuss what attracts meetings and events to your venue<br />Explore ten new normals for event professionals<br />
  19. More regulation, a weaker consumer, higher rates of unemployment, years before housing prices get back to old highs, a weaker dollar, more government debt, more taxes, a little deflation, then a lot more inflation and an end to U.S. global economic downturn…<br />Welcome to New Normal<br />~ Don Reynolds <br />21st Century Forecasting <br />
  20. Four New Consumer/Attendee Types<br /><ul><li> November 2009 Decitica Research
  21. Great Recession shaped consumer behaviors
  22. Past consumer segmentation no longer valid
  23. Consumers adopted new normal & not a cyclical pattern</li></li></ul><li>Research showed new lens on how consumers Internalized their recession experience<br />
  24. Steadfast Frugalists<br /><ul><li> 20% of population
  25. 6 in 10 women
  26. Fewer Gen X & Gen Y
  27. Already considered tightwads
  28. Most difficult to market to</li></li></ul><li>Involuntary Penny Pinchers<br /><ul><li> 29% of population
  29. 6 in 10 women
  30. Primarily Gen X
  31. Forced frugality
  32. Challenging group to attract</li></li></ul><li>Pragmatic Spenders<br /><ul><li> 29% of population
  33. 6 in 10 men
  34. Over represented by people in 60s
  35. 1/3 HHI > $75K
  36. Best group to market to</li></li></ul><li>Apathetic Materialists<br /><ul><li> 22% of population
  37. Slightly more women than men
  38. Gen Y
  39. Indifferent
  40. Attractive target for youth market</li></li></ul><li>So What?<br />What Does This Mean To You?<br />Steadfast Frugalists<br />Involuntary Penny Pinchers<br />Pragmatic Spenders<br />Apathetic Materialists<br />
  41. Lure To Your Venue<br />Location Attractiveness<br />Accessibility<br />Entertainment factor<br />Date Availability<br />Lodging - prices, quality, quantity<br />Meeting space<br />Overall costs <br />
  42. Who’s Involved In Decision?<br />CEO/Executive Director<br />Board of Directors<br />Executive Team<br />Meeting Professional<br />
  43. Lure To Executive Team<br />Regional Draw<br />Local support<br />Venue partnerships with program<br />No attrition <br />
  44. Influences Event Prof<br />Contractual issues<br />Labor costs/service issues<br />Variable costs<br />Ease of doing business<br />Hotel points<br />
  45. 10 New Normals<br />The impact of the new normal on meeting and event professionals<br />
  46. Buyers Market<br />On an inflation-adjusted basis ... it’s going to probably take eight to ten years to get hotel room rates back to where they were in 2007. <br />Mark Lomanno, President<br /> Smith Travel Research <br />
  47. No Longer serves us<br />
  48. Multi-Year Contracts Out<br />
  49. Shorter Lead Times<br />
  50. Free Wi-Fi<br />
  51. Green Is In<br />
  52. Monologues To DialoguesTo Polylogues<br />
  53. Reg List Attracts<br />
  54. More Value - Pay Less<br />
  55. Online Content & CommunitiesThreat or Opportunity<br />
  56. What We Covered<br />Identify the four new consumer behaviors shaped by recession<br />Discuss what attracts meetings and events to your venue<br />Explore ten new normals for event professionals<br />
  57. To expect a normal recovery cycle, whether it is corporate profits or lending or consumer spending or capital investment, or (pick the category—increased meeting attendance, or association growth, or…) is just not reasonable. . ~ Don Reynolds<br />
  58. Welcome To The New Normal<br />

×