• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
4,021
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media 101Using Social Media For Your Organization 1
  • 2. 2
  • 3. 3
  • 4. About pull strategies, opt-intwo way conversations
  • 5. Social Media Strategy & Goals 6
  • 6. Strategy & GoalsDon’t fondle the hammer 7
  • 7. Strategy & GoalsFocus on your customer 1st 8
  • 8. Social Media Goals 1. Increase Awareness 9
  • 9. Social Media Goals 2. Build Attendance 10
  • 10. Social Media Goals 3. Increase Engagement 11
  • 11. Social Media Goals4. Extend Reach of Your Messages 12
  • 12. Social Media GoalsFocus on building the house not the hammer 13
  • 13. 80% of successGetting your org ready It’s not about the tools 14
  • 14. • What do you want to do with Social Media? 1. Increase awareness 2. Build attendance 3. Increase engagement 4. Extend reach of messages 15
  • 15. Social Tools
  • 16. What has yourattention rightnow?
  • 17. Facebook Marketing 101, Sarkita Kurniali
  • 18. Page Tips1. Cover Photo 850px x 315px2. Profile Pics now 160px x 1603. Pinning – you can now pin a post to top of page or across the page
  • 19. Page Tips4. Page Messages (private msgs)5. Customize tabs & tab photos6. Your 2nd Website- create a story
  • 20. Page Tips
  • 21. Page Tips7. Create milestones (pics can be up to 843px x 403 px)
  • 22. Page Tips7. Create milestones8. Not about you, about your followers9. Post lots of photos for tagging
  • 23. How Important Are they?
  • 24. Dr. Corinne Weisgerber, ST. Edwards University
  • 25. Page TipsCredits:1. JohnHaydon.com2. Dr. Corinne Weisgerber3. Sarkita Kurniali
  • 26. Page Tips
  • 27. Variety of Options Page Tips
  • 28. Page TipsBlogging Rules:Don’t hurt yourreputation (or anyone else’s).
  • 29. Page TipsBlogging Rules:Check facts.
  • 30. Page TipsBlogging Rules:Don’t say anythingyou wouldn’tsay in person
  • 31. Page TipsBlogging Rules:Watch yourlanguage.
  • 32. Page TipsBlogging Rules:Disclose potentialconflicts of interest
  • 33. Page TipsBlogging Rules:Post frequently
  • 34. Page Tips Blogging Rules:Use catchy headlines
  • 35. aminstitute.com/headline/ Page Tips
  • 36. Page Tips
  • 37. Page Tips
  • 38. Page Tips
  • 39. Page Tips
  • 40. Page Tips
  • 41. Page TipsFacebook forbusinessprofessionals
  • 42. 57
  • 43. 58
  • 44. Images by:• AlexKess • josef.stuefer • Tonivc• Images History • KatBPhotography • Gulfu• Larskflem • ezioman • Lightplay• Stuck In Customs • BRosen • ant.photos• dankos-unlmtd • X-Ray Delta One • Biscarotte• Troy Holden • Kamal H. • See-ming Lee• Garry - • like, totally • Unhindered by Talent visionandimagination. • Paolo Margari • ansik com • Laughing Squid • JKonig• NuageDeNuit • Beer Bergman • RDECOM• an untrained eye • Bobbigmac • Pink Sherbet• 3ammo • Betchaboy