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Social media101
 

Social media101

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    Social media101 Social media101 Presentation Transcript

    • Social Media 101Using Social Media For Your Organization 1
    • 2
    • 3
    • About pull strategies, opt-intwo way conversations
    • Social Media Strategy & Goals 6
    • Strategy & GoalsDon’t fondle the hammer 7
    • Strategy & GoalsFocus on your customer 1st 8
    • Social Media Goals 1. Increase Awareness 9
    • Social Media Goals 2. Build Attendance 10
    • Social Media Goals 3. Increase Engagement 11
    • Social Media Goals4. Extend Reach of Your Messages 12
    • Social Media GoalsFocus on building the house not the hammer 13
    • 80% of successGetting your org ready It’s not about the tools 14
    • • What do you want to do with Social Media? 1. Increase awareness 2. Build attendance 3. Increase engagement 4. Extend reach of messages 15
    • Social Tools
    • What has yourattention rightnow?
    • Facebook Marketing 101, Sarkita Kurniali
    • Page Tips1. Cover Photo 850px x 315px2. Profile Pics now 160px x 1603. Pinning – you can now pin a post to top of page or across the page
    • Page Tips4. Page Messages (private msgs)5. Customize tabs & tab photos6. Your 2nd Website- create a story
    • Page Tips
    • Page Tips7. Create milestones (pics can be up to 843px x 403 px)
    • Page Tips7. Create milestones8. Not about you, about your followers9. Post lots of photos for tagging
    • How Important Are they?
    • Dr. Corinne Weisgerber, ST. Edwards University
    • Page TipsCredits:1. JohnHaydon.com2. Dr. Corinne Weisgerber3. Sarkita Kurniali
    • Page Tips
    • Variety of Options Page Tips
    • Page TipsBlogging Rules:Don’t hurt yourreputation (or anyone else’s).
    • Page TipsBlogging Rules:Check facts.
    • Page TipsBlogging Rules:Don’t say anythingyou wouldn’tsay in person
    • Page TipsBlogging Rules:Watch yourlanguage.
    • Page TipsBlogging Rules:Disclose potentialconflicts of interest
    • Page TipsBlogging Rules:Post frequently
    • Page Tips Blogging Rules:Use catchy headlines
    • aminstitute.com/headline/ Page Tips
    • Page Tips
    • Page Tips
    • Page Tips
    • Page Tips
    • Page Tips
    • Page TipsFacebook forbusinessprofessionals
    • 57
    • 58
    • Images by:• AlexKess • josef.stuefer • Tonivc• Images History • KatBPhotography • Gulfu• Larskflem • ezioman • Lightplay• Stuck In Customs • BRosen • ant.photos• dankos-unlmtd • X-Ray Delta One • Biscarotte• Troy Holden • Kamal H. • See-ming Lee• Garry - • like, totally • Unhindered by Talent visionandimagination. • Paolo Margari • ansik com • Laughing Squid • JKonig• NuageDeNuit • Beer Bergman • RDECOM• an untrained eye • Bobbigmac • Pink Sherbet• 3ammo • Betchaboy