Social Media 101Using Social Media For Your Organization                                           1
2
3
About pull strategies, opt-intwo way conversations
Social Media Strategy & Goals                           6
Strategy & GoalsDon’t fondle the hammer                          7
Strategy & GoalsFocus on your customer 1st                            8
Social Media Goals       1. Increase Awareness                           9
Social Media Goals        2. Build Attendance                         10
Social Media Goals      3. Increase Engagement                         11
Social Media Goals4. Extend Reach of Your Messages                              12
Social Media GoalsFocus on building the house                 not the hammer                            13
80% of successGetting your org ready          It’s not about the tools                               14
•   What do you want to do    with Social Media?    1. Increase awareness    2. Build attendance    3. Increase engagement...
Social Tools
What has yourattention rightnow?
Facebook Marketing 101, Sarkita Kurniali
Page Tips1. Cover Photo 850px x 315px2. Profile Pics now 160px x 1603. Pinning – you can now pin a   post to top of page o...
Page Tips4. Page Messages (private msgs)5. Customize tabs & tab photos6. Your 2nd Website- create a   story
Page Tips
Page Tips7. Create milestones (pics can be   up to 843px x 403 px)
Page Tips7. Create milestones8. Not about you, about your   followers9. Post lots of photos for    tagging
How Important Are they?
Dr. Corinne Weisgerber, ST. Edwards University
Page TipsCredits:1. JohnHaydon.com2. Dr. Corinne Weisgerber3. Sarkita Kurniali
Page Tips
Variety of Options              Page Tips
Page TipsBlogging Rules:Don’t hurt yourreputation (or anyone else’s).
Page TipsBlogging Rules:Check facts.
Page TipsBlogging Rules:Don’t say anythingyou wouldn’tsay in person
Page TipsBlogging Rules:Watch yourlanguage.
Page TipsBlogging Rules:Disclose potentialconflicts of interest
Page TipsBlogging Rules:Post frequently
Page Tips Blogging Rules:Use catchy headlines
aminstitute.com/headline/                Page Tips
Page Tips
Page Tips
Page Tips
Page Tips
Page Tips
Page TipsFacebook forbusinessprofessionals
57
58
Images by:•    AlexKess             •   josef.stuefer     •   Tonivc•   Images History        •   KatBPhotography   •   Gu...
Social media101
Social media101
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Social media101
Social media101
Social media101
Social media101
Social media101
Social media101
Social media101
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Social media101

  1. 1. Social Media 101Using Social Media For Your Organization 1
  2. 2. 2
  3. 3. 3
  4. 4. About pull strategies, opt-intwo way conversations
  5. 5. Social Media Strategy & Goals 6
  6. 6. Strategy & GoalsDon’t fondle the hammer 7
  7. 7. Strategy & GoalsFocus on your customer 1st 8
  8. 8. Social Media Goals 1. Increase Awareness 9
  9. 9. Social Media Goals 2. Build Attendance 10
  10. 10. Social Media Goals 3. Increase Engagement 11
  11. 11. Social Media Goals4. Extend Reach of Your Messages 12
  12. 12. Social Media GoalsFocus on building the house not the hammer 13
  13. 13. 80% of successGetting your org ready It’s not about the tools 14
  14. 14. • What do you want to do with Social Media? 1. Increase awareness 2. Build attendance 3. Increase engagement 4. Extend reach of messages 15
  15. 15. Social Tools
  16. 16. What has yourattention rightnow?
  17. 17. Facebook Marketing 101, Sarkita Kurniali
  18. 18. Page Tips1. Cover Photo 850px x 315px2. Profile Pics now 160px x 1603. Pinning – you can now pin a post to top of page or across the page
  19. 19. Page Tips4. Page Messages (private msgs)5. Customize tabs & tab photos6. Your 2nd Website- create a story
  20. 20. Page Tips
  21. 21. Page Tips7. Create milestones (pics can be up to 843px x 403 px)
  22. 22. Page Tips7. Create milestones8. Not about you, about your followers9. Post lots of photos for tagging
  23. 23. How Important Are they?
  24. 24. Dr. Corinne Weisgerber, ST. Edwards University
  25. 25. Page TipsCredits:1. JohnHaydon.com2. Dr. Corinne Weisgerber3. Sarkita Kurniali
  26. 26. Page Tips
  27. 27. Variety of Options Page Tips
  28. 28. Page TipsBlogging Rules:Don’t hurt yourreputation (or anyone else’s).
  29. 29. Page TipsBlogging Rules:Check facts.
  30. 30. Page TipsBlogging Rules:Don’t say anythingyou wouldn’tsay in person
  31. 31. Page TipsBlogging Rules:Watch yourlanguage.
  32. 32. Page TipsBlogging Rules:Disclose potentialconflicts of interest
  33. 33. Page TipsBlogging Rules:Post frequently
  34. 34. Page Tips Blogging Rules:Use catchy headlines
  35. 35. aminstitute.com/headline/ Page Tips
  36. 36. Page Tips
  37. 37. Page Tips
  38. 38. Page Tips
  39. 39. Page Tips
  40. 40. Page Tips
  41. 41. Page TipsFacebook forbusinessprofessionals
  42. 42. 57
  43. 43. 58
  44. 44. Images by:• AlexKess • josef.stuefer • Tonivc• Images History • KatBPhotography • Gulfu• Larskflem • ezioman • Lightplay• Stuck In Customs • BRosen • ant.photos• dankos-unlmtd • X-Ray Delta One • Biscarotte• Troy Holden • Kamal H. • See-ming Lee• Garry - • like, totally • Unhindered by Talent visionandimagination. • Paolo Margari • ansik com • Laughing Squid • JKonig• NuageDeNuit • Beer Bergman • RDECOM• an untrained eye • Bobbigmac • Pink Sherbet• 3ammo • Betchaboy
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