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Social Media: <br />Fad Or Revolution? <br />Tips To Use This Tool<br />To Enhance Your Service <br />In the 24-7Networked...
1) Discuss ways to listen to potential clients, clients & their customers<br />2<br />
2) Identify ways to monitor social media platforms <br />3<br />
3) Discuss how Twitter is becoming the platform of choice for conference participants <br />4<br />
Planning Meetings…<br />Not A Piece Of Cake<br />
WIIFM<br />
WIIFM<br />
11<br />Social Media?<br />My plate is FULL<br />
12<br />How can I add<br />one more thing?<br />
13<br />I don’t have<br />Time<br />to play on<br />Facebook<br />or Twitter!<br />
14<br />Our customers<br />aren‘t on social media<br />
41<br />Million Minutes<br />Spent on Facebook<br />More than Google<br />August 2010<br />Photo by http://www.flickr.com/...
1/2<br />Population broadcast<br />or narrowcast<br />Pew Study 2010<br />
2/3<br />Adult Internet Users<br />created content for web<br />Pew Study 2010<br />
67%<br />Americans on Facebook<br />
What Is Social Media?<br />
Let’s discuss<br />What is social media?<br />
21<br />Social Technology<br />Umbrella term encompassing<br />all things social<br />
22<br />Social Networking <br />Online networking<br />Facebook, LinkedIn<br />
23<br />Social Media is <br />Online media transfer <br />
24<br />Social Relevancy <br />Online credentials, <br />reputation & value<br />Klout, Twinfluence, <br />SocialMention<b...
25<br />Social Enabled Tech <br />Online operational value <br />CRM, recruiting<br />
26<br />
27<br />Social Footprint <br />Can you be found online?<br />
28<br />Why do people<br />join social<br />networks?<br />
29<br />Number 1 Reason:<br />Identity!<br />
30<br />Number 2 Reason:<br />Connections<br />
31<br />Number 3 Reason:<br />Community<br />
32<br />Identity! First<br />Connections Second<br />Community Third<br />
Why listen?<br />Potential clients<br />Clients & their customers<br />
Why listen?<br />Potential clients<br />Clients & their customers<br />Discuss<br />
Tune In To<br />Thank You<br />Customer Insights<br />Stay Cool!<br />
Tune In To<br />Thank You<br />Customer Insights<br />Areas of improvement<br />Stay Cool!<br />
Tune In To<br />Thank You<br />Customer insights<br />Areas of improvement<br />Real Time Feedback<br />Stay Cool!<br />
38<br />Why Listen Online?<br />1. Helping people reward themselves<br />by being generous to others<br />
39<br />Why Listen Online?<br />Pay it<br />forward<br />
40<br />2. Customer Intell<br />
41<br />Customer Intell<br />3. Real Time Feedback<br />
42<br />4. Identify<br />patterns<br />innovations<br />
43<br />Identify tools<br />to listen &<br />monitor<br />
44<br />Tweetdeck<br />join social<br />networks?<br />
45<br />join social<br />networks?<br />
46<br />
47<br />Hootsuite<br />
48<br />wthashtag<br />
49<br />Google<br />Alerts<br />
50<br />Use New Social Tools<br />Help you do what you’re already doing<br />
51<br />Use New Social Tools<br />Schedule Meetings<br />meetingwizard.com<br />doodle.com<br />
52<br />Use New Social Tools<br />Video Conferencing<br />skype.com<br />
53<br />Use New Social Tools<br />Collaboration<br />
54<br />Use New Social Tools<br />Communicate, File & Filter<br />Getting Organized In Google Era <br />By Douglas C. Merr...
1) Discuss ways to listen to potential clients, clients & their customers<br />55<br />
2) Identify ways to monitor social media platforms <br />56<br />
3) Discuss how Twitter is becoming the platform of choice for conference participants <br />57<br />
Planning & Serving Meetings & Events…<br />Not A Piece Of Cake<br />58<br />
Adult Ed & Meetings<br />59<br />
Thank You<br />
Images by:<br /><ul><li>AlexKess
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Social Media: Fad Or Revoloutions Tips For Convention Service Managers

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Is social media a fad or the biggest shift since the Industrial Revolution? Statistics show that social media is bigger than you think. The Pew Internet & American Life Project stats show that well over 85% if the entire U.S. population has broadcast information over the Internet. Have you? What does this mean for you and your services? Can, or even should, you be using social media? Here are tips for Convention Service Managers and CVBs to use social media to enhance their service.

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Transcript of "Social Media: Fad Or Revoloutions Tips For Convention Service Managers"

  1. 1. Social Media: <br />Fad Or Revolution? <br />Tips To Use This Tool<br />To Enhance Your Service <br />In the 24-7Networked Environment<br />1<br />
  2. 2. 1) Discuss ways to listen to potential clients, clients & their customers<br />2<br />
  3. 3. 2) Identify ways to monitor social media platforms <br />3<br />
  4. 4. 3) Discuss how Twitter is becoming the platform of choice for conference participants <br />4<br />
  5. 5.
  6. 6.
  7. 7. Planning Meetings…<br />Not A Piece Of Cake<br />
  8. 8. WIIFM<br />
  9. 9. WIIFM<br />
  10. 10.
  11. 11. 11<br />Social Media?<br />My plate is FULL<br />
  12. 12. 12<br />How can I add<br />one more thing?<br />
  13. 13. 13<br />I don’t have<br />Time<br />to play on<br />Facebook<br />or Twitter!<br />
  14. 14. 14<br />Our customers<br />aren‘t on social media<br />
  15. 15. 41<br />Million Minutes<br />Spent on Facebook<br />More than Google<br />August 2010<br />Photo by http://www.flickr.com/photos/tonivc<br />
  16. 16. 1/2<br />Population broadcast<br />or narrowcast<br />Pew Study 2010<br />
  17. 17. 2/3<br />Adult Internet Users<br />created content for web<br />Pew Study 2010<br />
  18. 18. 67%<br />Americans on Facebook<br />
  19. 19. What Is Social Media?<br />
  20. 20. Let’s discuss<br />What is social media?<br />
  21. 21. 21<br />Social Technology<br />Umbrella term encompassing<br />all things social<br />
  22. 22. 22<br />Social Networking <br />Online networking<br />Facebook, LinkedIn<br />
  23. 23. 23<br />Social Media is <br />Online media transfer <br />
  24. 24. 24<br />Social Relevancy <br />Online credentials, <br />reputation & value<br />Klout, Twinfluence, <br />SocialMention<br />
  25. 25. 25<br />Social Enabled Tech <br />Online operational value <br />CRM, recruiting<br />
  26. 26. 26<br />
  27. 27. 27<br />Social Footprint <br />Can you be found online?<br />
  28. 28. 28<br />Why do people<br />join social<br />networks?<br />
  29. 29. 29<br />Number 1 Reason:<br />Identity!<br />
  30. 30. 30<br />Number 2 Reason:<br />Connections<br />
  31. 31. 31<br />Number 3 Reason:<br />Community<br />
  32. 32. 32<br />Identity! First<br />Connections Second<br />Community Third<br />
  33. 33. Why listen?<br />Potential clients<br />Clients & their customers<br />
  34. 34. Why listen?<br />Potential clients<br />Clients & their customers<br />Discuss<br />
  35. 35. Tune In To<br />Thank You<br />Customer Insights<br />Stay Cool!<br />
  36. 36. Tune In To<br />Thank You<br />Customer Insights<br />Areas of improvement<br />Stay Cool!<br />
  37. 37. Tune In To<br />Thank You<br />Customer insights<br />Areas of improvement<br />Real Time Feedback<br />Stay Cool!<br />
  38. 38. 38<br />Why Listen Online?<br />1. Helping people reward themselves<br />by being generous to others<br />
  39. 39. 39<br />Why Listen Online?<br />Pay it<br />forward<br />
  40. 40. 40<br />2. Customer Intell<br />
  41. 41. 41<br />Customer Intell<br />3. Real Time Feedback<br />
  42. 42. 42<br />4. Identify<br />patterns<br />innovations<br />
  43. 43. 43<br />Identify tools<br />to listen &<br />monitor<br />
  44. 44. 44<br />Tweetdeck<br />join social<br />networks?<br />
  45. 45. 45<br />join social<br />networks?<br />
  46. 46. 46<br />
  47. 47. 47<br />Hootsuite<br />
  48. 48. 48<br />wthashtag<br />
  49. 49. 49<br />Google<br />Alerts<br />
  50. 50. 50<br />Use New Social Tools<br />Help you do what you’re already doing<br />
  51. 51. 51<br />Use New Social Tools<br />Schedule Meetings<br />meetingwizard.com<br />doodle.com<br />
  52. 52. 52<br />Use New Social Tools<br />Video Conferencing<br />skype.com<br />
  53. 53. 53<br />Use New Social Tools<br />Collaboration<br />
  54. 54. 54<br />Use New Social Tools<br />Communicate, File & Filter<br />Getting Organized In Google Era <br />By Douglas C. Merrill<br />
  55. 55. 1) Discuss ways to listen to potential clients, clients & their customers<br />55<br />
  56. 56. 2) Identify ways to monitor social media platforms <br />56<br />
  57. 57. 3) Discuss how Twitter is becoming the platform of choice for conference participants <br />57<br />
  58. 58. Planning & Serving Meetings & Events…<br />Not A Piece Of Cake<br />58<br />
  59. 59. Adult Ed & Meetings<br />59<br />
  60. 60. Thank You<br />
  61. 61. Images by:<br /><ul><li>AlexKess
  62. 62. Images History
  63. 63. Larskflem
  64. 64. Stuck In Customs
  65. 65. dankos-unlmtd
  66. 66. Troy Holden
  67. 67. Garry -visionandimagination.com
  68. 68. NuageDeNuit
  69. 69. an untrained eye
  70. 70. 3ammo
  71. 71. josef.stuefer
  72. 72. KatBPhotography
  73. 73. ezioman
  74. 74. BRosen
  75. 75. X-Ray Delta One</li>
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