Science Of The Brain: New Ways To             Engage Adult Learners                                1
2
3
4
1. Compare & contrast information,   education & learning.2. Identify Six Brain-Friendly   strategies for presentations.3....
Roadways
We can’t pour info intolisteners’ brains
Is there a difference between              education & information?                                   30
A cellular process  Eric Kandel, Nobel Prize, 2000
Teaches skills in critical thinking                  problem solving                  collaboration                  decis...
an active process that takes place in theworking memory as the learner abstractsmeaning and connects with existingknowledg...
an active process that takes place in theworking memory as the learner abstractsmeaning and connects with existingknowledg...
must be given time            for making meaning & connectingnew info with knowledge in long-term memory
1. Attending to information, words & visuals2. Providing context & meaning-making
1. Attending to information, words & visuals2. Providing context & meaning-making3. Connecting & comparing4. Integrating i...
Hear It or Learn It?
Talking Head
Talking HeadPassive Listener
of Academy activities                  1991 Berkley Study
1991 Berkley Study
Bligh, 2000
Bligh, 2000
People usually forget90%           of what they              learn in a class              within 30 days.              Ma...
Brain Friendly Strategy #1          Talking Trumps Listening
Your brain can hold 5 pieces of information forfor 30 seconds.
It must be repeated to move to working memoryor it disappears.
The brain neuron is waiting for a repeat signalof info or it resets.
If repeated, it moves to working memory for 60minutes or more.
Talking increases retentionTalking builds relationships
Talking elicits feedbackTalking enhances self-worth
Brain Friendly Strategy #1          Talking Trumps Listening
How do this impact conferences &education? 1. Talking trumps listening.                                59
The brain doesnot pay attentionto boring things
Brain Friendly Strategy #2Chunking content trumps information dumps                              10 minutes
Brain Friendly Strategy #2    Content should be chunked in             10 minute segments
Brain Friendly Strategy #2    Anchor 10 min segments with                         Stories                      Relevancy  ...
Brain Friendly Strategy #2        10-20 minutes of content            then 10-20 minutes                      discussion
Brain Friendly Strategy #1          Talking Trumps Listening
Brain Friendly Strategy #2Chunking content trumps information dumps                              10 minutes
Tractor   Pastel       AirplaneGreen     Quickly      JumpApple     Ocean        LaughZero      Nicely       TallWeather  ...
Group 1: determine number of letters that have diagonal lines in them and the number that do not.                         ...
Group 2: Think about the meaning of each word. Rate the word on a scale of 1-10, 10 most like.                            ...
Tractor   Pastel       AirplaneGreen     Quickly      JumpApple     Ocean        LaughZero      Nicely       TallWeather  ...
Write down as many of thewords as you remember                            74
Tractor   Pastel       AirplaneGreen     Quickly      JumpApple     Ocean        LaughZero      Nicely       TallWeather  ...
Brain Friendly Strategy #3         Meaning Trumps Content                              76
Brain Friendly Strategy #1          Talking Trumps Listening
Brain Friendly Strategy #2Chunking content trumps information dumps                              10 minutes
Brain Friendly Strategy #3         Meaning Trumps Content                              79
FightFlight
1. Can I eat it?2. Will it eat me?3. Can I mate with it?
Fighting              Feeding              FleeingReproductive behavior
Brain Friendly Strategy #4              Safety Trumps Learning Participant must feel safe & not threatened
Brain Friendly Strategy #1          Talking Trumps Listening
Brain Friendly Strategy #2Chunking content trumps information dumps                              10 minutes
Brain Friendly Strategy #3         Meaning Trumps Content                              88
Brain Friendly Strategy #4           Safety Trumps Learning
How do these impact conferences &education? 1. Chunking trumps info dump. 2. Meaning trumps content. 3. Safety trumps lear...
IRSYMCAWTFIBMKGBFBI
IRSYMCAWTFIBMKGBFBI
IRSYMCAWTFIBMKGBFBIBrain pays attention to patterns
IRSYMCAWTFIBMKGBFBIBrain pays attention to patternsFormer knowledge hooks content
Brain Friendly Strategy #5 IRSYMCAWTFIBMKGBFBIPatterns trump new information
Brain Friendly Strategy #1          Talking Trumps Listening
Brain Friendly Strategy #2Chunking content trumps information dumps                              10 minutes
Brain Friendly Strategy #3         Meaning Trumps Content                              98
Brain Friendly Strategy #4           Safety Trumps Learning
Brain Friendly Strategy #5 IRSYMCAWTFIBMKGBFBIPatterns trump new information
•   Death by Bullets•   Powerpointless presentations•   Cognitive Overload•   Too much text on a slide•   White/light font...
• Death by Bullets                        • Powerpointless presentations• Powerpointless presentations            • Cognit...
Brain Friendly Strategy #6Images Trump Words
Vision trumps senses in retention & learning
Pears
Recognition doubles with pictures
50% of brain processing devoted to visuals
We see with our brains, not eyes
Primarily oral, we recall
Primarily visual, we recall          3x as much from listening
Primarily oral & visual, we recall       6x as much from listening
116
Brain Friendly Strategy #1          Talking Trumps Listening
Brain Friendly Strategy #2Chunking content trumps information dumps                              10 minutes
Brain Friendly Strategy #3         Meaning Trumps Content                             119
Brain Friendly Strategy #4           Safety Trumps Learning
Brain Friendly Strategy #5 IRSYMCAWTFIBMKGBFBIPatterns trump new information
Brain Friendly Strategy #6Images Trump Words
Brain Friendly Strategy #7           Answers trump data
Brain Friendly Strategy #7                         Answers trump dataThink of your content as answers to problems
Brain Friendly Strategy #7        Take time to explain the                      questions
Your brain likes to    solve problems
Successfully solving problems            releases dopamine
Brain & body flooded with     rush positive feelings
Does the contentmake attendeesthink
Brain Friendly Strategy #1          Talking Trumps Listening
Brain Friendly Strategy #2Chunking content trumps information dumps                              10 minutes
Brain Friendly Strategy #3         Meaning Trumps Content                             132
Brain Friendly Strategy #4           Safety Trumps Learning
Brain Friendly Strategy #5 IRSYMCAWTFIBMKGBFBIPatterns trump new information
Brain Friendly Strategy #6Images Trump Words
Brain Friendly Strategy #7           Answers trump data
•    Kuzeytac              •   Nettsu              •   AraPehlivanian•   Pink Sherbert          •   CPThuh              • ...
jhurt@velvetchainsaw.com   velvetchainsaw.com        @JeffHurt
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
Science Of The Brain: New Ways To Engage Adult Learners
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Science Of The Brain: New Ways To Engage Adult Learners

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Q: What weighs three pounds, has more than 1,000 trillion connections and controls your annual meeting?
A: Your attendee's human brain.

This thinking muscle affects your conference success more than you realize. Yet, often we plan meetings and events without thinking about the impact of our meeting design on the attendee's brain. For example, talking heads, passive listeners, audience engagement, active participation or something in between? What is the best way to provide education at conference and events? Which juices the brain? Today's brain science has identified several critical strategies to consider during the conference planning process. Implementing these will create sizzle and substance for your brain-friendly conference.

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Science Of The Brain: New Ways To Engage Adult Learners

  1. 1. Science Of The Brain: New Ways To Engage Adult Learners 1
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. 1. Compare & contrast information, education & learning.2. Identify Six Brain-Friendly strategies for presentations.3. Discuss how to apply these strategies to meetings and education. 5
  6. 6. Roadways
  7. 7. We can’t pour info intolisteners’ brains
  8. 8. Is there a difference between education & information? 30
  9. 9. A cellular process Eric Kandel, Nobel Prize, 2000
  10. 10. Teaches skills in critical thinking problem solving collaboration decision making evaluation analysis
  11. 11. an active process that takes place in theworking memory as the learner abstractsmeaning and connects with existingknowledge in long-term memory
  12. 12. an active process that takes place in theworking memory as the learner abstractsmeaning and connects with existingknowledge in long-term memory
  13. 13. must be given time for making meaning & connectingnew info with knowledge in long-term memory
  14. 14. 1. Attending to information, words & visuals2. Providing context & meaning-making
  15. 15. 1. Attending to information, words & visuals2. Providing context & meaning-making3. Connecting & comparing4. Integrating into long-term memory
  16. 16. Hear It or Learn It?
  17. 17. Talking Head
  18. 18. Talking HeadPassive Listener
  19. 19. of Academy activities 1991 Berkley Study
  20. 20. 1991 Berkley Study
  21. 21. Bligh, 2000
  22. 22. Bligh, 2000
  23. 23. People usually forget90% of what they learn in a class within 30 days. Majority of loss occurs within hours of class. German psychologist & memory researcher Hermann Ebbinghaus
  24. 24. Brain Friendly Strategy #1 Talking Trumps Listening
  25. 25. Your brain can hold 5 pieces of information forfor 30 seconds.
  26. 26. It must be repeated to move to working memoryor it disappears.
  27. 27. The brain neuron is waiting for a repeat signalof info or it resets.
  28. 28. If repeated, it moves to working memory for 60minutes or more.
  29. 29. Talking increases retentionTalking builds relationships
  30. 30. Talking elicits feedbackTalking enhances self-worth
  31. 31. Brain Friendly Strategy #1 Talking Trumps Listening
  32. 32. How do this impact conferences &education? 1. Talking trumps listening. 59
  33. 33. The brain doesnot pay attentionto boring things
  34. 34. Brain Friendly Strategy #2Chunking content trumps information dumps 10 minutes
  35. 35. Brain Friendly Strategy #2 Content should be chunked in 10 minute segments
  36. 36. Brain Friendly Strategy #2 Anchor 10 min segments with Stories Relevancy Problems content solves
  37. 37. Brain Friendly Strategy #2 10-20 minutes of content then 10-20 minutes discussion
  38. 38. Brain Friendly Strategy #1 Talking Trumps Listening
  39. 39. Brain Friendly Strategy #2Chunking content trumps information dumps 10 minutes
  40. 40. Tractor Pastel AirplaneGreen Quickly JumpApple Ocean LaughZero Nicely TallWeather Countertop 70
  41. 41. Group 1: determine number of letters that have diagonal lines in them and the number that do not. 71
  42. 42. Group 2: Think about the meaning of each word. Rate the word on a scale of 1-10, 10 most like. 72
  43. 43. Tractor Pastel AirplaneGreen Quickly JumpApple Ocean LaughZero Nicely TallWeather Countertop 73
  44. 44. Write down as many of thewords as you remember 74
  45. 45. Tractor Pastel AirplaneGreen Quickly JumpApple Ocean LaughZero Nicely TallWeather Countertop 75
  46. 46. Brain Friendly Strategy #3 Meaning Trumps Content 76
  47. 47. Brain Friendly Strategy #1 Talking Trumps Listening
  48. 48. Brain Friendly Strategy #2Chunking content trumps information dumps 10 minutes
  49. 49. Brain Friendly Strategy #3 Meaning Trumps Content 79
  50. 50. FightFlight
  51. 51. 1. Can I eat it?2. Will it eat me?3. Can I mate with it?
  52. 52. Fighting Feeding FleeingReproductive behavior
  53. 53. Brain Friendly Strategy #4 Safety Trumps Learning Participant must feel safe & not threatened
  54. 54. Brain Friendly Strategy #1 Talking Trumps Listening
  55. 55. Brain Friendly Strategy #2Chunking content trumps information dumps 10 minutes
  56. 56. Brain Friendly Strategy #3 Meaning Trumps Content 88
  57. 57. Brain Friendly Strategy #4 Safety Trumps Learning
  58. 58. How do these impact conferences &education? 1. Chunking trumps info dump. 2. Meaning trumps content. 3. Safety trumps learning. 90
  59. 59. IRSYMCAWTFIBMKGBFBI
  60. 60. IRSYMCAWTFIBMKGBFBI
  61. 61. IRSYMCAWTFIBMKGBFBIBrain pays attention to patterns
  62. 62. IRSYMCAWTFIBMKGBFBIBrain pays attention to patternsFormer knowledge hooks content
  63. 63. Brain Friendly Strategy #5 IRSYMCAWTFIBMKGBFBIPatterns trump new information
  64. 64. Brain Friendly Strategy #1 Talking Trumps Listening
  65. 65. Brain Friendly Strategy #2Chunking content trumps information dumps 10 minutes
  66. 66. Brain Friendly Strategy #3 Meaning Trumps Content 98
  67. 67. Brain Friendly Strategy #4 Safety Trumps Learning
  68. 68. Brain Friendly Strategy #5 IRSYMCAWTFIBMKGBFBIPatterns trump new information
  69. 69. • Death by Bullets• Powerpointless presentations• Cognitive Overload• Too much text on a slide• White/light fonts on dark slides• Great way to lull audience to sleep• Does not stimulate the brain to learn• Go against brain-friendly strategies• Decreases learning
  70. 70. • Death by Bullets • Powerpointless presentations• Powerpointless presentations • Cognitive Overload• Cognitive Overload • Too much text on a slide• Too much text on a slide • White/light fonts on dark slides• White/light fonts on dark slides • Great way to lull audience to sleep• Great way to lull audience to sleep • Does not stimulate the brain to learn• Does not stimulate the brain to learn • Go against brain-friendly strategies• Go against brain-friendly strategies • Decreases learning• Decreases learning • Death by Bullets• Death by Bullets • Powerpointless presentations• Powerpointless presentations • Cognitive Overload• Cognitive Overload • Too much text on a slide• Too much text on a slide • White/light fonts on dark slides• White/light fonts on dark slides • Great way to lull audience to sleep• Great way to lull audience to sleep • Does not stimulate the brain to learn• Does not stimulate the brain to learn • Go against brain-friendly strategies• Go against brain-friendly strategies • Decreases learning• Decreases learning• Death by Bullets
  71. 71. Brain Friendly Strategy #6Images Trump Words
  72. 72. Vision trumps senses in retention & learning
  73. 73. Pears
  74. 74. Recognition doubles with pictures
  75. 75. 50% of brain processing devoted to visuals
  76. 76. We see with our brains, not eyes
  77. 77. Primarily oral, we recall
  78. 78. Primarily visual, we recall 3x as much from listening
  79. 79. Primarily oral & visual, we recall 6x as much from listening
  80. 80. 116
  81. 81. Brain Friendly Strategy #1 Talking Trumps Listening
  82. 82. Brain Friendly Strategy #2Chunking content trumps information dumps 10 minutes
  83. 83. Brain Friendly Strategy #3 Meaning Trumps Content 119
  84. 84. Brain Friendly Strategy #4 Safety Trumps Learning
  85. 85. Brain Friendly Strategy #5 IRSYMCAWTFIBMKGBFBIPatterns trump new information
  86. 86. Brain Friendly Strategy #6Images Trump Words
  87. 87. Brain Friendly Strategy #7 Answers trump data
  88. 88. Brain Friendly Strategy #7 Answers trump dataThink of your content as answers to problems
  89. 89. Brain Friendly Strategy #7 Take time to explain the questions
  90. 90. Your brain likes to solve problems
  91. 91. Successfully solving problems releases dopamine
  92. 92. Brain & body flooded with rush positive feelings
  93. 93. Does the contentmake attendeesthink
  94. 94. Brain Friendly Strategy #1 Talking Trumps Listening
  95. 95. Brain Friendly Strategy #2Chunking content trumps information dumps 10 minutes
  96. 96. Brain Friendly Strategy #3 Meaning Trumps Content 132
  97. 97. Brain Friendly Strategy #4 Safety Trumps Learning
  98. 98. Brain Friendly Strategy #5 IRSYMCAWTFIBMKGBFBIPatterns trump new information
  99. 99. Brain Friendly Strategy #6Images Trump Words
  100. 100. Brain Friendly Strategy #7 Answers trump data
  101. 101. • Kuzeytac • Nettsu • AraPehlivanian• Pink Sherbert • CPThuh • dsevilla Photography • Andreas Kollegger • Xia Ming• Stuck In Customs • Mag3737 • Corporate Monkey• Minxjl • Patrick Hoesly • Funchye• Denis Collette • Danard Vincente • Mad-King• Peter Fuchs • Transcam • Bobby Gret• Green Kozi • ExpressMonorail • Stevetookit• A Germain • Pfala • twm1340• Robert Vander Steeg • Trushu • ChicagoGeek• Cornerstones of NYC • Tanakawho • Jesse Draper• Xose Castro • Markus Bollingmo • Storybehind• Bahman • Julep67 • Moriza• ArkansasSupportsPhotog • Kenjonbro • Juhansonin raphy.com
  102. 102. jhurt@velvetchainsaw.com velvetchainsaw.com @JeffHurt
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