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Invasion Of Participatory Culture
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Invasion Of Participatory Culture

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If you haven’t made the shift from serving members to involving them, consider this your wake-up call — and your roadmap. …

If you haven’t made the shift from serving members to involving them, consider this your wake-up call — and your roadmap.

Sociologists identify today’s online networked individuals as the participatory class. For many adults, the Internet primarily means the web. For others it means chat, connecting with friends, email, games, movies, social networks, text, video — all of which means they are content producers.

As part of a participatory culture, we expect to create, collaborate, connect, share, and learn interactively. We feel that our contributions matter. We share a social or emotional connection with one another that helps solve problems and develop new solutions. It’s a culture that permeates our personal lives and our workplaces.

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  • 1. 2
  • 2. 3
  • 3. 4
  • 4. 5
  • 5. 6
  • 6. mean to you? 7
  • 7. 8
  • 8. Hundreds of thousands of people it meansEmailChatGamesSocial ConnectionsTexting 9
  • 9. 10
  • 10. 11
  • 11. 12
  • 12. 13
  • 13. Sociologistscall this
  • 14. A Participatory Culture Has 19
  • 15. A Participatory Culture Has• Low barriers to expression & civic engagement 20
  • 16. A Participatory Culture Has• Low barriers to expression & civic engagement• Support for creating & sharing content 21
  • 17. A Participatory Culture Has• Low barriers to expression & civic engagement• Support for creating & sharing content• Informal mentorship where veterans pass on knowledge & experiences to novices Henry Jenkins, MIT 22
  • 18. The Participatory ClassThe concept of networked individualismreconfigures users’ access toinformation, people and otherresources 23
  • 19. The Participatory Classallows them to move across,undermine and go beyond theboundaries of existing institutions 24
  • 20. The Participatory Classto seek and enforce new levels ofinstitutional and personaltransparency William Dutton, Oxford Internet Institute 25
  • 21. From command & controlto collaboration and co-creationFrom command and control to collaboration and co-creation From broadcast production to peer production From mass production to customized segmentation From closed improvements to open innovation
  • 22. From broadcast productionto peer production
  • 23. From mass productionto customized segmentation
  • 24. From closed improvementsto open innovation
  • 25. What doesthis mean to your org?
  • 26. 82%
  • 27. What doesthis mean to your org?
  • 28. Systems of Record
  • 29. Systems ofEngagement
  • 30. Be Conversational Online
  • 31. Listen LearnEngageOnline
  • 32. Extend relationships Online Touch tactfully Touch often
  • 33. Employ pull methods
  • 34. Participatory Culture has changed the Member-scape
  • 35. Disruption: Evolving Models OfEngagement And Support April 2011 Monitor Institute
  • 36. Benefits traditional membership not adequate to engage Millennials
  • 37. Value proposition is not clearValue propositionnot clear
  • 38. Quid Pro Quo not of value
  • 39. SporadicParticipation with traditionalorgs event or activity based
  • 40. Millennialswant to influence & act on their own or with friends
  • 41. How will your org attractMillennials?
  • 42. 50
  • 43. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional 51
  • 44. Traditional Associations adopt push economy Push • Hierarchical • From center out to others • Traditional • Program • Mandated • Formal • Traditional 52
  • 45. Today Shift To Pull Economy Push Pull • Hierarchical • Networked • From center out • Decentralized • Traditional • Innovative • Program • Platform • Mandated • Self-Service • Formal • Informal 53
  • 46. Push Economies Push EconomiesAnticipate members needs 54
  • 47. Push Economies Push EconomiesAnticipate members needsSilos create standardized productsprograms and services 55
  • 48. Push Economies Push EconomiesAnticipate members needsSilos create standardized productsprograms and servicesBroadcast methods 56
  • 49. Push Economies Push EconomiesMass consumption 57
  • 50. Push Economies Push EconomiesMass consumptionResources to mass production 58
  • 51. Push Economies Push EconomiesMass consumptionResources to mass productionOne size fits all 59
  • 52. Push Economies Push EconomiesMost successful when membersdon„t know what they want 60
  • 53. Push Economies Push EconomiesHuge overhead costs in admin for growth 61
  • 54. Push Economies Push EconomiesDifficulty with innovation and growth 62
  • 55. Pull Economies Pull Economies Decentralized networksDecentralized networks Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 63
  • 56. Pull Economies Pull Economies Decentralized networksDecentralized networks Customized products Segmented audiencesCustomized products, services Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 64
  • 57. Pull Economies Pull Economies Decentralized networksDecentralized networks Customized products Segmented audiencesCustomized products, services Focus on Demand-Driven NeedsSegmented audiences Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 65
  • 58. Pull Economies Pull Economies Decentralized networksFocus on demand-driven needs Customized products Segmented audiences Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 66
  • 59. Pull Economies Pull Economies Decentralized networksFocus on demand-driven needs Customized products Segmented audiencesAgile, flexile, respond fast Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 67
  • 60. Pull Economies Pull Economies Decentralized networksFocus on demand-driven needs Customized products Segmented audiencesAgile, flexile, respond fast Focus on Demand-Driven NeedsWin loyal members through Agile Flexible speed and quality Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 68
  • 61. Pull Economies Pull Economies Decentralized networksBest practices are openly Customized products Segmented audiences freely shared and Focus on Demand-Driven Needs Agile Flexible Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 69
  • 62. Pull Economies Pull Economies Decentralized networksBest practices are openly Customized products Segmented audiences freely shared and Focus on Demand-Driven NeedsMaximizes enthusiasm of Agile Flexible members Respond fast Win loyal members through speed & quality Best practices openly & freely shared Maximizes enthusaism of members 70
  • 63. Pull EconomiesBuilt on Knowledge Sharing Collaborative Efforts Trust 71
  • 64. Pull EconomiesBuilt on Tacit Knowledge Intangible value is steered towards common sharing 72
  • 65. How can your orgtransition to PullEconomies?
  • 66. 74
  • 67. Participatory Culture 75
  • 68. Today‟s networked individualemerging class of citizensParticipatory Class 76
  • 69. Associations musttransition to 77
  • 70. 1) Participatory MembersInternet changed how we alllearn, play, socializeengage in life
  • 71. Participatory MembersCommonplace, not exoticProcess, not product
  • 72. Participatory membersNot passiveAbout conversationscomments, engagement
  • 73. 2) Presumed AuthorityTo Collective Credibility Communal Democratic 81
  • 74. Presumed Authority to Collective Credibility Problem solving via groups Interdisciplinary 82
  • 75. Presumed Authority to Collective Credibility Helping members learn skills to address different POVs 83
  • 76. • What barriers exist to keep you from moving to this model? 84
  • 77. • What role do Subject Matter Experts (SMEs) play in this model? 85
  • 78. 3) Horizontal Structures Less authoritative, top-downKnowledge gap between leader members shrunk86
  • 79. Horizontal StructuresCollaboration, teamwork,problem solving, co-creation 87
  • 80. Horizontal StructuresEmphasis on Peer to Peer 88
  • 81. 4) Variety of Formal & InformalInformal Learning Opps80% learning - informalMove from push to pull methods 89
  • 82. Formal & InformalNovice workers Mature (5-10 yrs) Experienced >10 yrsDirected Self-Directed Helping OthersClass Discovery CoachingCourse Searching (Google) Mentoring 90 Source: Jay Cross’ Working Smarter
  • 83. Formal & InformalNovice workers Mature (5-10 yrs) Experienced >10 yrsDirected Self-Directed Helping OthersClass Discovery CoachingCourse Searching (Google) MentoringLecture Trial-and-error StorytellingTest/Exam Collaborating Giving Feedback1 Right Answer Asking Nurturing 91 Source: Jay Cross’ Working Smarter
  • 84. Formal & InformalNovice workers Mature (5-10 yrs) Experienced >10 yrsDirected Self-Directed Helping OthersClass Discovery CoachingCourse Searching (Google) MentoringLecture Trial-and-error StorytellingTest/Exam Collaborating Giving Feedback1 Right Answer Asking NurturingCurriculum Skimming ModelingListening Observing ReflectingInstructions Conversing Connecting 92 Source: Jay Cross’ Working Smarter
  • 85. • What must we do differently to encourage this? 93
  • 86. Formal & InformalNovice workers Mature (5-10 yrs) Experienced >10 yrsDirected Self-Directed Helping OthersClass Discovery CoachingCourse Searching (Google) MentoringLecture Trial-and-error StorytellingTest/Exam Collaborating Giving Feedback1 Right Answer Asking NurturingCurriculum Skimming ModelingListening Observing ReflectingInstructions Conversing Connecting 94 Source: Jay Cross’ Working Smarter
  • 87. 5) Networked Learning Learning is social Conversational & partnering 95
  • 88. Networked LearningEmphasizes flexibility/outcomes Mobilizing networks Assertive to enabling 96
  • 89. • How can you encourage more participant dialogue & conversations at your conferences and in your education? 97
  • 90. 6) Interactive & w/out WallsLife-long learningFree Wi-FiEncouraging socialsharing 98
  • 91. 6) Interactive & w/out WallsMany-to-multitudesEngages those not presentExtends messages 99
  • 92. 6) Interactive & w/out WallsExtends ideas, practicesfor bettermentOf Profession & Industry 100
  • 93. We serve Our Members Best By Serving Our Industry First 101
  • 94. How does this statement impact youreducation? Do you agree? Disagree?Why?“We serve our members best by serving our industry first.” 102
  • 95. 1) Participatory Members1. To participatory learning2. From presumed authority to collective credibility3. To more horizontal structures 103
  • 96. 1) Participatory Members2) Presumed AuthorityTo Collective Credibility1. To participatory learning2. From presumed authority to collective credibility3. To more horizontal structures 104
  • 97. 1) Participatory Learning2) Presumed AuthorityTo Collective Credibility1. To participatory learning3) Horizontal Structures2. From presumed authority to collective credibility3. To more horizontal structures 105
  • 98. 4) Formal & Informal1. To participatory learning2. From presumed authority to collective credibility3. To more horizontal structures 106
  • 99. 4) Formal & Informal5) Networked Learning1. To participatory learning2. From presumed authority to collective credibility3. To more horizontal structures 107
  • 100. 4) Formal & Informal5) Networked Learning6) Interactive & w/o walls1. To participatory learning2. From presumed authority to collective credibility3. To more horizontal structures 108
  • 101. 109
  • 102. 110
  • 103. 111
  • 104. • I am marlon • Fras1977• Will Montague • RickyDavid• iammikeb • RickyDavid• ~jjjohn~ • s myers• I am marlon • mkorchia• R. Duran • togni.franco• Fenix_21 • Curtis Gregory Perry• McBeth • EJP Photo• Johnny Jupiter • huffmans• AndrewKW • erroltookaphoto• abbilder • Josh Liba• Ms Kels • artie*• Kraftwerk • Melanctha
  • 105. jhurt@velvetchainsaw.com velvetchainsaw.com @JeffHurt

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