Integrated Social Media Strategies For Events

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PPT from Virtual Edge Summit 2011 on Integrated Social Media Strategies to Drive Awareness, Attendance and Post-Event Interaction.

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Integrated Social Media Strategies For Events

  1. 1. Integrated Social Media Strategies<br />To Drive<br />Attendance & Post Event Interaction<br />Awareness,<br />Jeff Hurt VES11b<br />
  2. 2. 1) Identify three reasons why people join social networks.<br />2<br />
  3. 3. 3<br />2) Identify ways to drive awareness, attendance & interaction<br />
  4. 4. 4<br />Why do people<br />join social<br />networks?<br />
  5. 5. 5<br />Number 1 Reason:<br />Identity!<br />
  6. 6. 6<br />Number 2 Reason:<br />Connections<br />
  7. 7. 7<br />Number 3 Reason:<br />Community<br />
  8. 8. Forcing traditional<br />marketing strategies in<br />into social platforms =<br />
  9. 9. About pull strategies, opt-in<br />two way conversations<br />
  10. 10. Twitter Account<br />
  11. 11. Twitter Account<br />Twitter Hashtag<br />
  12. 12. Twitter Account<br />Twitter Hashtag<br />Twitter List of Speakers<br />
  13. 13. Embed Twitter widget<br />on web, blog<br />
  14. 14. Onsite<br />on web, blog<br />Tweetup<br />
  15. 15. Onsite<br />on web, blog<br />Tweetup<br />
  16. 16. 16<br />Tweetdeck<br />join social<br />networks?<br />
  17. 17. 17<br />join social<br />networks?<br />
  18. 18. 18<br />
  19. 19. 19<br />Hootsuite<br />
  20. 20. 20<br />wthashtag<br />
  21. 21. Contract Speakers<br />Two blog posts<br />
  22. 22. ContractSpeakers<br />Two blog posts<br />Pre, post Webinar<br />
  23. 23. Contract Speakers<br />Blogtalkradio Interview<br />
  24. 24. Contract Speakers<br />Blogtalkradio Interview<br />Tweetchat<br />
  25. 25. Contract Speakers<br />eNews article<br />
  26. 26. Contract Speakers<br />eNews article<br />Magazine article<br />
  27. 27. Contract Speakers<br />Short video clip<br />
  28. 28. Contract Speakers<br />Short video clip<br />Record in Skype<br />
  29. 29. YouTube Conference<br />Page<br />
  30. 30. Facebook Page<br />
  31. 31. Facebook Page<br />Facebook Event<br />
  32. 32. LinkedIn Event<br />Facebook Page<br />Facebook Event<br />
  33. 33. Facebook Page<br />Facebook Event<br />LinkedIn Event<br />LinkedIn Discussion<br />
  34. 34. Social Badges<br />
  35. 35. Almost.at<br />Content aggregator<br />
  36. 36. Thank You<br />
  37. 37. Images by:<br /><ul><li>AlexKess
  38. 38. Images History
  39. 39. Larskflem
  40. 40. Stuck In Customs
  41. 41. dankos-unlmtd
  42. 42. Troy Holden
  43. 43. Garry -visionandimagination.com
  44. 44. NuageDeNuit
  45. 45. an untrained eye
  46. 46. 3ammo
  47. 47. josef.stuefer
  48. 48. KatBPhotography
  49. 49. ezioman
  50. 50. BRosen
  51. 51. X-Ray Delta One</li></li></ul><li> jhurt@velvetchainsaw.com velvetchainsaw.com @JeffHurt<br />

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