Improving Member Loyalty Via Digital Events

  • 2,043 views
Uploaded on

Lower costs of conducting digital and hybrid events is making it easier for competitors to reach your market and their wallets. Through group discussion, you will explore three primary digital event …

Lower costs of conducting digital and hybrid events is making it easier for competitors to reach your market and their wallets. Through group discussion, you will explore three primary digital event types, identify five key decision areas for your organizations digital event strategy, and understand how to make digital events more engaging experiences.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,043
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
18
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Improve Member Loyalty Via Digital Event Strategies
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. JH
  • 6. Engage more customers
  • 7. Extend the reach of your messages & content
  • 8. Cost savings/avoidance
  • 9. Brainstorm a list of things we communicate digitally 10
  • 10. Things we do digitally.Proposals Gossiping BrainstormingJob Interviews Sales Training InterviewingNegotiating Voice mail MentoringRoad Shows Phone calls Vision sharingFundraising Counseling DebatingClient Reviews Training TeachingCasual Luncheons NetworkingConversations Selling Cold callsRecruiting Coaching Q&ABoard meetings Talking to peers Status updatesTalking to kids Prospect calls Talking with familyArguging Customer service
  • 11. As technology evolves, we findourselves communicating more digitally.
  • 12. Digital Or Virtual Events?
  • 13. 62% Increased use of social media & live streaming2011 Meeting Strategies Convention 2020 DL
  • 14. 63% Offering PPV on demand after event2015 Meeting Strategies Convention 2020
  • 15. 58% Great focus on event content capture2015 Meeting Strategies Convention 2020
  • 16. 55% Securing sponsors for live streaming2015 Meeting Strategies Convention 2020
  • 17. 64% Offer free wireless access2015 Convention Service Strategies Convention 2020
  • 18. Virtual Edge/UBM/PCMA 2011 Study 19
  • 19. 83%F2F participants Just as likely to check email as digital event participants (81%) 20
  • 20. 21
  • 21. What drives people to attend digital events? 22
  • 22. What drives people to attend digital events?Content – 97%Ease of use – 90%To participate & ask ?s – 90% 23
  • 23. What drives people to attend digital events?Reduce travel & hassles– 88%Minimize time away – 87% 24
  • 24. Why attend F2F event instead of digital events? 25
  • 25. Why attend F2F event instead of digital events?Network w/ speakers, others: 68%Meet customers/prospects: 56%Collaborate: 52% 26
  • 26. 27
  • 27. Model #1: 100% Digital
  • 28. Model #2: Digital Complimentary 3,743 F2F 632 remote 1,427 views
  • 29. Hybrid Who else will benefit from this experience? 32DL
  • 30. Hybrid Viewing Parties Satellite Discussions 33
  • 31. 34
  • 32. when we serve our
  • 33. Do you believe that by doing right thing $$$ will follow? 36
  • 34. Digitgal Strategy Decision #3
  • 35. People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before anyone else,or so related to their tribe that paying for itbrings them closer to other people. Seth Godin
  • 36. Digital Strategy Decision #4Is it about learning or production?
  • 37. Digitall Strategy Decision #5Share Risk
  • 38. Bonus: #6What screen are participants viewing?JH
  • 39. What screen are participants viewing? F2F Mobile Laptop Desktop
  • 40. Which of these decisions will increase member loyalty? 45
  • 41. 1. Vertical/Horizontal2. Campaign/stand alone3. Free, paid, bundled4. Learning or Production5. Share Risk/ Boot Strap 46
  • 42. 47DL
  • 43. 48
  • 44. remote attendee expectationsJH
  • 45. 1. Exceptional presentations fused by seamless transitions
  • 46. 2. Relevant or ignored.
  • 47. What should be relevant? Purpose Topics Messages Agenda, timing, flow
  • 48. What should be relevant? Technology used Participants’ role Content
  • 49. 3. Engaging or forgotten.More interesting thananything thatmight distract
  • 50. More interestingResources Same old same old doesn’t succeedStart w/ most interesting Grab attention early
  • 51. More interestingInvolve participants Early & oftenStories, humor, visuals, sound Make it FUN!
  • 52. 4. Keep it moving or it‘s abandoned
  • 53. Drag is a four letter wordDo not waste timeEliminate irrelevant
  • 54. Drag is a four letter wordManage the clockPractice delivery & tools
  • 55. 5. Presenter’s message & deliverymoves audience not whistles
  • 56. Relevant or ignored.Engaging or forgotten.Keep it moving or it’s abandoned.
  • 57. Message moves.Seamless transitions.
  • 58. Presenting to F2Faudience is difficult.Presenting to aremote audience isdifficult squared!
  • 59. 64
  • 60. 65
  • 61. 66
  • 62. Loyalty is a Click Away
  • 63. Thank you for your time