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Finding Focus In A 24-7 Networked Environment

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While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you …

While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, Facebook, and all the rest while still getting your work done? Seasoned association executives and staff are having a challenging time shifting from the industrial age mindset of logic, certainty and confined restraints to the network gestalt of interaction, self-organization, unlimited potential and unpredictability. The secret to success is having a strategy of doing the right things rather than doing things right and embracing a networked mindset. Knowing your goal will help you to channel your energies on what’s most important to your industry, your organization, and your members.

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  • In late 19th & 20th century, the solution to increased complexity was to increase role of structure & design. More complex managed systems Silos, crisp specification of roles Lines of authority, communication & control
  • Transcript

    • 1. Finding
      In the 24-7Networked Environment
      1
      Photo by http://www.flickr.com/photos/margolove/
    • 2. 1) Explore the shift from the industrial age to the networked environment and how it affects your association.
      2
    • 3. 2) Identify ways to develop a networked strategy that includes social media and aligns with your organizational mission.
      3
    • 4. 4
      Social Media?
      My plate is already Full.
    • 5. 5
      How can I Add one more thing?
    • 6. 6
      I don’t have Timeto play on Facebook or Twitter?
      Photo by http://www.flickr.com/photos/tonivc
    • 7. 7
      Our members aren’t on social media
    • 8. 8
      How did we get here?
    • 9. 9
    • 10. 10
      New industries, products, social classes, cities & villages, travel & communication
    • 11. 11
      Frederick
      Winslow
      Taylor
      Father of Scientific Management
    • 12. 12
      Efficiency = new business religion
    • 13. 13
      The Birth of the Normal Workday
    • 14. 14
      Typical nonprofit organizational chart
    • 15. 15
      Small staff associations like this
    • 16. 16
      Or like this
      Photo by http://www.flickr.com/photos/adaptivelabs//
    • 17. 17
      Nonprofit associations birthed for a
      Cause
      Advocacy
      EducationPromote Industry Growth
      Photo by http://www.flickr.com/photos/loomstudio/2202200250/sizes/o/
    • 18. 18
      2nd Half Of 20th Century Npfts Increase in professional staff
      Success = staff & budget growth
      Photo by http://www.flickr.com/photos/tobanblack/3705183552/
    • 19. 19
      Our orgs became more complex
      Increased role of structure & design = more silos, authority, control
      Photo by http://www.flickr.com/photos/photonquantique/
    • 20. 20
      The more COMPLEX we became as nonprofit associations,
      the more WORK we had to do
      Photo by http://www.flickr.com/photos/zooboing
    • 21. 21
      Complexity and desire to control…
      led to scramble for resources.
    • 22. 22
      You have too much to do because you do too much
    • 23. 23
      The birth of the Internet & Social Networking
    • 24. 24
      Photo by http://www.flickr.com/photos/orangeacid
    • 25. 25
      New Organizational
      Chart (networked)
    • 26. 26
      Nature ripe with network examples
      Hive
      Photo by http://www.flickr.com/photos/krayker/
    • 27. 27
      Nature ripe with network examples
      Herd
      Photo by http://www.flickr.com/photos/krayker/
    • 28. 28
      Nature ripe with network examples
      Pack
      Photo by http://www.flickr.com/photos/ucumari/
    • 29. 29
      Nature ripe with network examples
      Tribe
      Photo by http://www.flickr.com/photos/ucumari/
    • 30. 30
      Networked Nonprofit Thinks Differently
      Flat Organizations
      Shared Responsibility
      Information Sharing
      Extreme Collaboration
      Flexibility
    • 31. 31
      Networked Nonprofit Thinks Differently
      Cooperation
      Many voices on behalf of the org
      Abundance Mentality
      Social Capital & Reputation
    • 32. 32
      Working Wikily: Finding Balance
      TRADITIONAL
      Centralized
      Firmly Controlled
      Planned
      Proprietary
      1-Way Communication
      NETWORKED
      Decentralized
      Loosely Controlled
      Emergent
      Public
      2-Way Communication
      Where Is Your Nonprofit Association?
      Monitor Institute: “Working Wikily: How Networks Are Changing Social Life” http://workingwikily.net
    • 33. 33
      Social Network
      NodePeople
    • 34. 34
      Social Network
      Tie
      Connection
    • 35. 35
      Social Network – Hubs w/ Influencers
      Tie
      Connection
    • 36. Find
      36
      Photo by http://www.flickr.com/photos/margolove/
    • 37. 37
      Focus on Core
      Association’s
      Mission & Goals
      Photo by http://www.flickr.com/photos/36291048@N06/3389124067/
    • 38. 38
      Analyze
      Programs & Services
      Photo by http://www.flickr.com/photos/96914972@N00/403830495/
    • 39. 39
      We Can’t Be Open 24-7!
      Outside judges socialness on openness, authenticity, ability toconnect and share
      Photo by http://www.flickr.com/photos/thetruthabout/2779411275//
    • 40. 40
      Who Should Manage It
      Everyone And AnyoneDon’t Silo or Department It
      Photo by http://www.flickr.com/photos/thetruthabout/2779411275//
    • 41. 41
      Use New Social Tools
      Help you do what you’re already doing
    • 42. 42
      Use New Social Tools
      Schedule Meetings
      meetingwizard.com
      doodle.com
    • 43. 43
      Use New Social Tools
      Video Conferencing
      skype.com
    • 44. 44
      Use New Social Tools
      Collaboration
    • 45. 45
      Use New Social Tools
      Communicate, File & Filter
      Getting Organized In Google Era
      By Douglas C. Merrill
    • 46. 46
      Social Media Strategy
      Aligns With Your Mission & Goals
    • 47. 47
      Social Media Strategy
      Aligns With Your Mission & Goals
    • 48. 48
      Social Media Strategy
      Listen
    • 49. 49
      Social Media Strategy
      Listen
      Be informed re public opinion
      Track conversationsand trends
      Identify influencers
    • 50. 50
      Social Media Strategy
      Listen
      Build relationships
      Correct misinformation
      View negative comments as opportunities
    • 51. 51
      Social Media Strategy
      Listen
      Twitter (using filters)
      Google Alerts (blogs & comments)
      Facebook (set lists)
    • 52. 52
      Social Media Strategy
      Engage
    • 53. 53
      Social Media Strategy
      Engage
      Shift from messaging to conversation starters
      Act as conduits of conversations
    • 54. 54
      Social Media Strategy
      Engage
      Act as conduits of conversations
    • 55. 55
      Social Media Strategy
      Engage
      Let them speak on your association’s behalf
    • 56. 56
      Social Media Strategy
      Engage
      Twitter, Blog Comments, eCommunities, Facebook
    • 57. 57
      Social Media Strategy
      Share Social Content
      Move content from behind membership firewalls
      Make content easy to share
      Give your content social life
      Don’t assume your content is thatunique
    • 58. 58
      Social Media Strategy
      Share Social Content
      Use social media widgets on your website
      Old website, consider WordPress for your website
      Identify your influencers andconnect with them
    • 59. 59
      Social Media Strategy
      Share Social Content
      WordPress or eBlogger Blogs
      YouTube
      Flckr
      Twitter
      Facebook
      BlogTalk Radio
    • 60. 60
      Resources
      • Diminished Democracy: From Membership To Management In American Civic Life by Theda Skocpol
      • 61. Getting Organized In Google Era by Douglas Merrill
      • 62. The Networked Nonprofit by Beth Kanter & Alison H. Fine
      • 63. Working Smarter: Informal Learning In The Cloud by Jay Cross & Friends
    • 1) Explore the shift from the industrial age to the networked environment and how it affects your association.
      61
    • 64. 2) Identify ways to develop a networked strategy that includes social media and aligns with your organizational mission.
      62
    • 65. Contact Information:
      Jeff Hurt
      Director, Education & Engagement, Velvet Chainsaw Consulting
      Phone: 214.941.4330
      E-mail: jhurt@velvetchainsaw.com
      Website: http://velvetchainsaw.com
      Connecting Great Ideas and Great People

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