Finding Focus In A 24-7 Networked Environment

  • 1,372 views
Uploaded on

While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you …

While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, Facebook, and all the rest while still getting your work done? Seasoned association executives and staff are having a challenging time shifting from the industrial age mindset of logic, certainty and confined restraints to the network gestalt of interaction, self-organization, unlimited potential and unpredictability. The secret to success is having a strategy of doing the right things rather than doing things right and embracing a networked mindset. Knowing your goal will help you to channel your energies on what’s most important to your industry, your organization, and your members.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,372
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
51
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • In late 19th & 20th century, the solution to increased complexity was to increase role of structure & design. More complex managed systems Silos, crisp specification of roles Lines of authority, communication & control

Transcript

  • 1. Finding
    In the 24-7Networked Environment
    1
    Photo by http://www.flickr.com/photos/margolove/
  • 2. 1) Explore the shift from the industrial age to the networked environment and how it affects your association.
    2
  • 3. 2) Identify ways to develop a networked strategy that includes social media and aligns with your organizational mission.
    3
  • 4. 4
    Social Media?
    My plate is already Full.
  • 5. 5
    How can I Add one more thing?
  • 6. 6
    I don’t have Timeto play on Facebook or Twitter?
    Photo by http://www.flickr.com/photos/tonivc
  • 7. 7
    Our members aren’t on social media
  • 8. 8
    How did we get here?
  • 9. 9
  • 10. 10
    New industries, products, social classes, cities & villages, travel & communication
  • 11. 11
    Frederick
    Winslow
    Taylor
    Father of Scientific Management
  • 12. 12
    Efficiency = new business religion
  • 13. 13
    The Birth of the Normal Workday
  • 14. 14
    Typical nonprofit organizational chart
  • 15. 15
    Small staff associations like this
  • 16. 16
    Or like this
    Photo by http://www.flickr.com/photos/adaptivelabs//
  • 17. 17
    Nonprofit associations birthed for a
    Cause
    Advocacy
    EducationPromote Industry Growth
    Photo by http://www.flickr.com/photos/loomstudio/2202200250/sizes/o/
  • 18. 18
    2nd Half Of 20th Century Npfts Increase in professional staff
    Success = staff & budget growth
    Photo by http://www.flickr.com/photos/tobanblack/3705183552/
  • 19. 19
    Our orgs became more complex
    Increased role of structure & design = more silos, authority, control
    Photo by http://www.flickr.com/photos/photonquantique/
  • 20. 20
    The more COMPLEX we became as nonprofit associations,
    the more WORK we had to do
    Photo by http://www.flickr.com/photos/zooboing
  • 21. 21
    Complexity and desire to control…
    led to scramble for resources.
  • 22. 22
    You have too much to do because you do too much
  • 23. 23
    The birth of the Internet & Social Networking
  • 24. 24
    Photo by http://www.flickr.com/photos/orangeacid
  • 25. 25
    New Organizational
    Chart (networked)
  • 26. 26
    Nature ripe with network examples
    Hive
    Photo by http://www.flickr.com/photos/krayker/
  • 27. 27
    Nature ripe with network examples
    Herd
    Photo by http://www.flickr.com/photos/krayker/
  • 28. 28
    Nature ripe with network examples
    Pack
    Photo by http://www.flickr.com/photos/ucumari/
  • 29. 29
    Nature ripe with network examples
    Tribe
    Photo by http://www.flickr.com/photos/ucumari/
  • 30. 30
    Networked Nonprofit Thinks Differently
    Flat Organizations
    Shared Responsibility
    Information Sharing
    Extreme Collaboration
    Flexibility
  • 31. 31
    Networked Nonprofit Thinks Differently
    Cooperation
    Many voices on behalf of the org
    Abundance Mentality
    Social Capital & Reputation
  • 32. 32
    Working Wikily: Finding Balance
    TRADITIONAL
    Centralized
    Firmly Controlled
    Planned
    Proprietary
    1-Way Communication
    NETWORKED
    Decentralized
    Loosely Controlled
    Emergent
    Public
    2-Way Communication
    Where Is Your Nonprofit Association?
    Monitor Institute: “Working Wikily: How Networks Are Changing Social Life” http://workingwikily.net
  • 33. 33
    Social Network
    NodePeople
  • 34. 34
    Social Network
    Tie
    Connection
  • 35. 35
    Social Network – Hubs w/ Influencers
    Tie
    Connection
  • 36. Find
    36
    Photo by http://www.flickr.com/photos/margolove/
  • 37. 37
    Focus on Core
    Association’s
    Mission & Goals
    Photo by http://www.flickr.com/photos/36291048@N06/3389124067/
  • 38. 38
    Analyze
    Programs & Services
    Photo by http://www.flickr.com/photos/96914972@N00/403830495/
  • 39. 39
    We Can’t Be Open 24-7!
    Outside judges socialness on openness, authenticity, ability toconnect and share
    Photo by http://www.flickr.com/photos/thetruthabout/2779411275//
  • 40. 40
    Who Should Manage It
    Everyone And AnyoneDon’t Silo or Department It
    Photo by http://www.flickr.com/photos/thetruthabout/2779411275//
  • 41. 41
    Use New Social Tools
    Help you do what you’re already doing
  • 42. 42
    Use New Social Tools
    Schedule Meetings
    meetingwizard.com
    doodle.com
  • 43. 43
    Use New Social Tools
    Video Conferencing
    skype.com
  • 44. 44
    Use New Social Tools
    Collaboration
  • 45. 45
    Use New Social Tools
    Communicate, File & Filter
    Getting Organized In Google Era
    By Douglas C. Merrill
  • 46. 46
    Social Media Strategy
    Aligns With Your Mission & Goals
  • 47. 47
    Social Media Strategy
    Aligns With Your Mission & Goals
  • 48. 48
    Social Media Strategy
    Listen
  • 49. 49
    Social Media Strategy
    Listen
    Be informed re public opinion
    Track conversationsand trends
    Identify influencers
  • 50. 50
    Social Media Strategy
    Listen
    Build relationships
    Correct misinformation
    View negative comments as opportunities
  • 51. 51
    Social Media Strategy
    Listen
    Twitter (using filters)
    Google Alerts (blogs & comments)
    Facebook (set lists)
  • 52. 52
    Social Media Strategy
    Engage
  • 53. 53
    Social Media Strategy
    Engage
    Shift from messaging to conversation starters
    Act as conduits of conversations
  • 54. 54
    Social Media Strategy
    Engage
    Act as conduits of conversations
  • 55. 55
    Social Media Strategy
    Engage
    Let them speak on your association’s behalf
  • 56. 56
    Social Media Strategy
    Engage
    Twitter, Blog Comments, eCommunities, Facebook
  • 57. 57
    Social Media Strategy
    Share Social Content
    Move content from behind membership firewalls
    Make content easy to share
    Give your content social life
    Don’t assume your content is thatunique
  • 58. 58
    Social Media Strategy
    Share Social Content
    Use social media widgets on your website
    Old website, consider WordPress for your website
    Identify your influencers andconnect with them
  • 59. 59
    Social Media Strategy
    Share Social Content
    WordPress or eBlogger Blogs
    YouTube
    Flckr
    Twitter
    Facebook
    BlogTalk Radio
  • 60. 60
    Resources
    • Diminished Democracy: From Membership To Management In American Civic Life by Theda Skocpol
    • 61. Getting Organized In Google Era by Douglas Merrill
    • 62. The Networked Nonprofit by Beth Kanter & Alison H. Fine
    • 63. Working Smarter: Informal Learning In The Cloud by Jay Cross & Friends
  • 1) Explore the shift from the industrial age to the networked environment and how it affects your association.
    61
  • 64. 2) Identify ways to develop a networked strategy that includes social media and aligns with your organizational mission.
    62
  • 65. Contact Information:
    Jeff Hurt
    Director, Education & Engagement, Velvet Chainsaw Consulting
    Phone: 214.941.4330
    E-mail: jhurt@velvetchainsaw.com
    Website: http://velvetchainsaw.com
    Connecting Great Ideas and Great People