Engaging Attendees Today: How to Combine Virtual and Face-to-Face Meetings

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Slides from PCMA 3-5-2010 Webinar on Engaging Attendees Today: How To Combine Virtual & Face To Face Events

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Engaging Attendees Today: How to Combine Virtual and Face-to-Face Meetings

  1. 1. Engaging Attendees Today<br />How to Combine Virtual and Face-to-Face Meetings<br />
  2. 2. Engaging Attendees TodayHow to Combine Virtual and Face-to-Face Meetings<br />
  3. 3. Michael McCurry, CMP<br />Facilitator<br />
  4. 4.
  5. 5. Today’s Agenda<br />Discuss how to use Social Media as tool to enhance attendee experience before, during and after meeting<br />
  6. 6. Today’s Agenda<br />Identify ways to manage technology to deliver a seamless Hybrid experience<br />
  7. 7. Today’s Agenda<br />Discuss strategies for increasing interaction between virtual & face2face attendees<br />
  8. 8. OUR PANELISTS<br />Christina Coster<br />Freelance Planner<br />Jessica Levin<br />7 Degrees Communication<br />Jeff Hurt<br />Velvet Chainsaw Consulting<br />
  9. 9. An Inside Look<br />
  10. 10.
  11. 11. Definition of Hybrid Event<br />Online and face2face attendees interacting with one another utilizing one or more virtual components <br />
  12. 12. The Big Picture<br />Why consider livestreaming & hybrid events<br />
  13. 13. Consider the “Long Tail<br />
  14. 14. The Birth Of Event Camp 2010<br />
  15. 15.
  16. 16. Un-Conventional Venues Create Excitement!<br />
  17. 17. The Fun Factor!<br />
  18. 18. It’s About Attendee Engagement<br />
  19. 19. Blended UnConference Elements With Traditional Events<br />OpenSpace Concepts<br />Peer2Peer Collaboration<br />Fish Bowl Activity<br />
  20. 20. Good Adult Learning Techniques for Content Delivery is Paramount to Effective Learning!<br />
  21. 21. Learning Continues Outside the Meeting<br />
  22. 22. Using Social Media To Enhance Before, During & After Meeting Experience<br />
  23. 23. Online eCommerce & Registration<br />
  24. 24. The Conference eCommunity<br />
  25. 25. Blogs & Social Media Marketing<br />
  26. 26. Back Channel Conversation<br />
  27. 27. Twitter Monitor and theTwitter Stream<br />
  28. 28. Technology & Logistics To Consider When Staging A Hybrid Event <br />
  29. 29. Venue with Free WiFi<br />
  30. 30. Venue with Adequate Bandwidth & Internet Connection <br />
  31. 31. Ceiling Height, Chandeliers & Lighting<br />
  32. 32. Production Crew &Cameras OperatedBy PeopleProper Interface Hardware for Digital to PC<br />
  33. 33. Adequate Electric for AV equipment & attendees<br />
  34. 34. Online Video Streaming Provider<br />The online provider compresses & digitizes the video for distribution<br />
  35. 35. Questions to ask venues, equipment & service providers<br />How is the room set?<br />What's the ambient lighting like?<br />Will someone bebehind camera?<br />
  36. 36. Questions to ask venues, equipment & service providers<br />What's your internet access?<br />How fast is your internet? (512kb/min)<br />Do you have appropriate PC hardware interface?<br />
  37. 37. Questions to ask venues, equipment & service providers<br />What livestreaming online provider do you use? <br />Is your OP password protected ?<br />Does your OP integrate w/ social networks?<br />
  38. 38. Strategies For Blending Virtual & Face2Face Attendee Experiences<br />
  39. 39. Best Practices For Engaging Virtual & F2F Audiences<br />Don’t just pour the F2F experience into virtual platform<br />Call the virtual audience a remote audience<br />Ask your production crew forrecommendations on dress<br />
  40. 40. Best Practices For Engaging Virtual & F2F Audiences<br />Establish #hashtag. Marketearly and often.<br />Ask someone to follow the Twitter stream and monitor for questions<br />
  41. 41. Best Practices For Engaging Virtual & F2F Audiences<br />Break the “Fourth Wall”<br />Provide moments of intimacyfor remote audience<br />Have an appointed Twittermoderator<br />
  42. 42. Best Practices For Engaging Virtual & F2F Audiences<br />Have presenter stop every10-20 minutes & give F2Faudience an activity. Thenpresenter can talk toremote audience.<br />Show shots of F2Faudience <br />
  43. 43. Preparing Your Speakers For Hybrid<br />
  44. 44. Preparing Your Speakers For Hybrid<br />
  45. 45.
  46. 46. Recap<br />Discussed how to use Social Media as tool to enhance attendee experience before, during and after meeting<br />Identified ways to manage technology to deliver a seamless Hybrid experience<br />Discussed strategies for increasing interaction between virtual & face2face attendees<br />
  47. 47. Connect With Us<br />Michael McCurry - @MichaelMcCurry http://www.michaelmccurry.net/<br />Christina Coster - @MizCity<br />Jessica Levin - @sevendegreescom http://sevendegreescommunications.com/<br />Jeff Hurt – @JeffHurthttp://jeffhurtblog.com<br />
  48. 48. Upcoming PCMA Events<br /><ul><li>Education Foundation DinnerMay26, 2010</li></ul>Hilton WashingtonWashington, D.C.<br /><ul><li> Education Conference</li></ul>June 13-16, 2010 Fairmont The Queen Elizabeth Montreal, Quebec<br /><ul><li>Online Learning Center</li></ul>www.pcma.org/onlinelearningcenter<br />
  49. 49. THANK YOU FOR JOINING US!<br />

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