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Create Customized Learning Experiences For Conferences
 

Create Customized Learning Experiences For Conferences

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In January 2011, PCMA, Freeman and Velvet Chainsaw Consulting unveiled the innovative Learning Lounge experience, receiving rave reviews. Hear what was done for 2012 to improve on that success of the ...

In January 2011, PCMA, Freeman and Velvet Chainsaw Consulting unveiled the innovative Learning Lounge experience, receiving rave reviews. Hear what was done for 2012 to improve on that success of the content and programming, how it came together, and lessons learned for the future. See how you can incorporate this Learning Lounge concept and explore how you too can design informal customized learning experiences at your conference.

adult education,conference education,conferences,customized learning,informal learning,learning,learning lounge,pcma

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    Create Customized Learning Experiences For Conferences Create Customized Learning Experiences For Conferences Presentation Transcript

    • Create CustomizedLearning Experiences
    • 2DL
    • 3
    • 4
    • reasons people attend conferences 5
    • EducationNetworkingBusiness leads 6
    • ContentCommunityCareers 7
    • 8
    • 9
    • Learning is that which enables you to participatesuccessfully in life, at work, and in the groupsthat matter to you. ~ Jay Cross 10
    • Informal learningis the unofficial,unscheduled,impromptu waypeople learn todo their jobs.~ Jay Cross 11
    • Formal LearningConference organizers decide wherebus going, attendees along for ride. (Good for newbies, bad for veterans) 12
    • Informal Learning Riders choose destination, speed, route & decide if they want to take detours or help others. (Best for veterans & experienced professionals) 13
    • Apple Stores 14
    • A. CommunityB. All welcomeC. Guru Bar 15
    • D. Short How To ClassesE. Designed around experiences, not spaceF. Space and experience intertwined 16
    • G. Designed to solve problems & interestsH. Sales clerks are there to help, not push products 17
    • PCMA Learning Lounge 2011 & 2012 18
    • 20114 Theaters w/ 15 min TED – style presentations2 Social Media Theaters 19
    • 2011Livestreaming StudioGenius Bar 20
    • 2011Supplier Showdown 21
    • 2012• Two Big Idea Theaters• iPad & BYOD 22
    • 2012• Really Live Chat Rooms 23
    • 2012 – iPad & BYOD Theater 24
    • 2012 – iPad Theater 25
    • 2012 – iPad Theater 26
    • 2012 - BYOD Theater 27
    • Content :1.Themed - attendee’s problems2. Help attendees be strategic3. Discussed C-suite org problems4. Solution-oriented5. Tactical 28
    • Speakers1. Outsideindustry2. Experts3. Large socialnetworks4. Authors 29
    • How Other Associations Have Used It• AAO • MDRT• NSA • NCCBH• CoreNet Global 30
    • 31
    • Really Live Chat Rooms• Authors • Edited with Camtasia• Skype Recorded Vids • Facilitated chats 32
    • MarshaConner 33
    • What Worked In Apple StoresWhat Worked A. Community B. All welcome C. Genius Bar D. How To Classes E. Designed Around Experiences F. Designed to Solve Problems 34
    • What Worked In Apple StoresWhat Worked Learning Lounge A. Community B. All welcome C. Genius Bar D. How To Classes E. Designed Around Experiences F. Designed to Solve Problems 35
    • What WorkedA. Identifying the audience 36
    • Identifying the audienceTargeting content to attract• Decision makers• Economic buyers• Ability to solve problems at C-suite• Armed planners w/ strategic solutions 37
    • Your TurnA. Identifying your top three audience marketsWho are they? • Decision makers • Economic buyers 38
    • What Worked Identifying the audience Thought leadership New speakers 39
    • What WorkedThemed content Facilitated discussionsiPad /BYOD Fostered Networking &Open Times Story sharing 40
    • What didn’t work/needs changing? 41
    • What didn’t work/needs changing?Location CommunicationPromotion 42
    • What pieces of the Learning Loungeexperience can you use at yourconference? 43
    • Images by:• AlexKess • KatBPhotography • Lightplay• Images History • ezioman • ant.photos• Larskflem • BRosen • Biscarotte• Stuck In Customs • X-Ray Delta One • See-ming Lee• dankos-unlmtd • Kamal H. • Unhindered by• Troy Holden • like, totally Talent• Garry - • Paolo Margari • ansik visionandimaginatio • Laughing Squid • JKonig n.com • Beer Bergman • RDECOM• NuageDeNuit • Bobbigmac • Pink Sherbet• an untrained eye • Betchaboy • MarcelGraham• 3ammo • Tonivc • NeroVivo• josef.stuefer • Gulfu
    • Contact InformationJeff HurtDirector, Education & Engagement(214) 941-4330JHurt@VelvetChainsaw.comDave LutzManaging Director(330) 474-1047DLutz@VelvetChainsaw.comVelvetChainsaw.com