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Catalyst Conferences: How To Plan & Produce Next-Generation Conferences & Events
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Catalyst Conferences: How To Plan & Produce Next-Generation Conferences & Events

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People today are learning in new and different ways that are both collective and democratic. So how does this affect the traditional conference or event? Conference organizers should capture and apply …

People today are learning in new and different ways that are both collective and democratic. So how does this affect the traditional conference or event? Conference organizers should capture and apply new social and informal ways of learning or risk seeing their conference education become obsolete.

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  • 1. Catalyst Conferences:
    How To Plan & Produce Next-GenerationConferences & Events
  • 2.
  • 3. 1) Discuss how room environments & traditional setups affect learning
  • 4. 2) Identify 5 principles for redesigning learning elements during conferences
  • 5. 3) Explain the impact of traditional hierarchy, of top down, controlled, presentations
  • 6. 4) Discover new ways to integrate horizontal, collaborative learning opps
  • 7. 1) Discuss how room environments & traditional setups affect learning
  • 8. Traditional Theater & Classroom
    LO #1
  • 9. Decreases
    • Peer Engagementlooking at back of heads & not eyes
    LO #1
  • 10. Decreases
    • Attention & LearningThose sitting stage right & stage left must turn head and body up to 80 degrees to see presenter
    LO #1
  • 11. Decreases
    • Blood Flow To BrainAny attendee that must turn neck 15 degrees or more to either side
    LO #1
  • 12. Decreases
    • OxygenIf presenter moves around room or down aisles, turning bodies up to 180 degrees causes lower back & leg pain and the ability to breath deeply
    LO #1
  • 13. How To Resolve
    • Set to the long wall
    • 14. Curve seating or use Chevron
    • 15. Face each chair directly
    • 16. Set outside chairs, still in straight rows, toward presentation
    • 17. Provide multiple screens
    Source: Dr. Paul Radde, Ph.D.
    Seating Matters
    LO #1
  • 18. People usually forget 90% of what they learn in a class within 30 days. Majority of loss occurs within hours of class.
    German psychologist & memory researcher Hermann Ebbinghaus
    LO #1
  • 19. Stimulate More Of The Senses
    LO #1
  • 20. Visuals Trump Other Senses
    LO #1
  • 21. 80% of the info the brain receives is visual
    Source: Dr. Robert LeamnsonUniversity of Massachusetts at Dartmouth
    LO #1
  • 22. Light & Coloraffects how the brain learns
    Source: Dr. Robert LeamnsonUniversity of Massachusetts at Dartmouth
    LO #1
  • 23. Long Wave Colors (red, orange, yellow) stimulate more active brain responses
    Source: V. Vuontela, 1999
    LO #1
  • 24. Short Wave Length (green, blue, violet) more conduciveto relaxation
    Source: V. Vuontela, 1999
    LO #1
  • 25. Combine Audio With Visual
    +
    LO #1
  • 26. LO #1
    Source: Edgar Dale, Audio-Visual Methods in Teaching
  • 27. Odors Help With Brain Recall
    LO #1
  • 28. When tested on details of movie while smell of popcorn wafts into air, remember 10%-50% more
    LO #1
    Source: Proust Affect, Chue, S. & Downes, JJ (2002)
  • 29. LO #1
    Source: Proust Affect, Chue, S. & Downes, JJ (2002)
  • 30. Active Learning Increases Memory Retention & Stability
    LO #1
    Source: Edgar Dale, Audio-Visual Methods in Teaching
  • 31. Active Learning: Discussions help recall
    LO #4
    LO #1
  • 32. Pair SquaredResearch Into Practice
    Turn to your neighbor.
    Discuss something you just learned & how you’ll apply it.
    LO #4
    LO #1
  • 33. 2) Identify 5 principles for redesigning learning elements during conferences
  • 34. Sources: Digital Media & Learning funded by John D. and Catherine T. MacArthur Foundation from the University of Michigan & MIT
  • 35. #1: Conference sessions must be communal & democratic
    Participatory
    Influence Experience, Planning & Learning
    Groups & Shared Learning
    Crowdsourcing, Openspace
    LO #2
    LO #3
    LO #4
  • 36. #2: Conference sessions must include horizontal structures
    Limit Monologues, One To Many, Vertical
    Panels better, still dialogue limited
    Trust in collective credibility
    Peer2Peer Learning
    Gap between audience & presenter shrunk
    LO #2
    LO #3
    LO #4
  • 37. #3: Conference sessions must transition from push to pull
    LO #2
    LO #4
  • 49. #3: The Traditional Conference
    Push Method
    Conference & Event Organizers decide where bus going, attendees along for ride.
    (Good for newbies, bad for veterans)
    LO #2
    LO #4
  • 50. #3: The New Conference
    Pull Method
    Riders choose destination, speed, route & decide if they want to take detours or help others. (Best for veterans and experienced professoinals)
    LO #2
    LO #4
  • 51. #3: The New Conference
    Pull Method: Practical Steps
    Provide Peer2Peer Roundtable
    Hold breakout discussions following general sessions
    Provide lounge areas for informal learning
    Promote OpenSpace
    LO #2
    LO #3
    LO #4
  • 52. #4: Conference Learning Must Be Interactive & Without Walls
    Listening to lectures worst
    Secure venues with free WiFi
    Tradeshows with lounges and recharge stations
    Encourage social media sharing of experiences
    LO #2
    LO #4
  • 53. #5: Conference must include structured human connectivity, socialization & networked learning
    80% of adult learning is informal
    Facilitated conversations on conf content
    Unusual networking opps: TweetUps, Tradeshow Scavenger Hunts W/ Mobile Devices, Speed Networking
    LO #2
    LO #3
    LO #4
  • 54. 3) Explain the impact of traditional hierarchy, of top down, controlled, presentations
  • 55. Hierarchy of expertise, top-down controlled, presumed authority presentations leads to decrease in learning, retention
    Lack of participation and activity attendees loose attention
    LO #3
  • 56. Embrace Learnscaping For Conferences & Events
    • Remove barriers to learn & network
    • 57. Seed communities with content to discuss
    • 58. Increase the bandwidth of learning opps
    • 59. Be a conduit for facilitated conversations
    LO #3
  • 60. Plan Structured, Facilitated Opportunities For Peer Discussion
    • Conversations are the stem cells of learning for they both create and transmit knowledge
    • 61. Open conversations increase innovation
    LO #3
  • 62. LO #3
  • 63. 1) Discuss how room environments & traditional setups affect learning
  • 64. 2) Identify 5 principles for redesigning learning elements during conferences
  • 65. 3) Explain the impact of traditional hierarchy, of top down, controlled, presentations
  • 66. 4) Discover new ways to integrate horizontal, collaborative learning opps
  • 67.
    • jhurt@velvetchainsaw.com
    • 68. jeffhurtblog.com
    • 69. @JeffHurt
  • Catalyst Conferences:
    How To Plan & Produce Next-GenerationConferences & Events