Attracting & Engaging Peeps To Your Tradeshow
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Attracting & Engaging Peeps To Your Tradeshow

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It's more than coincidence, luck, serendipity or synchronicity. It's your deliberate actions that will attract and engage stakeholders to your next tradeshow. So are you deliberately doing all you can ...

It's more than coincidence, luck, serendipity or synchronicity. It's your deliberate actions that will attract and engage stakeholders to your next tradeshow. So are you deliberately doing all you can to attract and engage more stakeholders:
attendees, exhibitors and sponsors?
What specifically should you do to attract, convert and transform more stakeholders for your next show? What does uccessful show engagement look like? What are you colleagues doing to increase their attendance, stakeholder engagement
and drive more revenue?

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  • Searchable (online and onsite)
  • Record everything
  • Easy
  • Video or live chat with vendors
  • Social Support – customer service in social mediaAdopting a culture of listeningNew rules of relationship management - http://www.altimetergroup.com/2010/03/altimeter-report-the-18-use-cases-of-social-crm-the-new-rules-of-relationship-management.htmlPR challenge – Navy Response ChartCustomer complaint – same as responding from the front desk
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Attracting & Engaging Peeps To Your Tradeshow Presentation Transcript

  • 1. Attracting & Engaging Peeps to Your Next Show
  • 2. 1) Identify four primary areas where attendee engagement results in increased loyalty.
  • 3. 2) Discuss three new and evolving attraction strategies.
  • 4. Define engagement
    4
  • 5. Pair Squared:Define engagement
    5
  • 6. 6
    365 Day Conference
    • Not happening!
    • 7. Focus on maxing out engagement 30 days before and after
    • 8. More Engagement = More Buzz
  • More Show Planning
    Attendee owns follow-up
    Less interest in SWAG
    7
    Engagement: Buyer to Seller
    Shift from Push to Pull
  • 9. eCommunities
    Informal Meet-ups
    Informal Learning
    8
    Engagement:Attendee to Attendee
    Extreme Networking
  • 10. Dialogue vs. Monologue
    Education vs. Information
    Learning Extended
    9
    Engagement:Attendee to Content
    Attendees Are Smarter
  • 11. More personalized experiences
    Good Host - Connector
    Recognition and caring
    10
    Engagement:Attendee to Organizer
    Shift to Mass Customization
  • 12. Three New Attraction Strategies
  • 13. 1. Hybrid & Virtual Events
    Fear: Virtual will cannibalize F2F event
  • 14. 1. Hybrid & Virtual Events
    • Vertical vs. Horizontal?
    • 15. Educational & interactive vendors
    • 16. Build your prospect list
  • 1. Hybrid & Virtual Events
    Extend your reach
  • 17. 2. Conversational Marketing
    Listening
    Helping
    Serving
    Sharing
  • 18. 16
    Angela Mairs’ Twitter Engagement Formula
    70% - Resource sharing
    20% - Conversation and Co-creation
    10% - Self promotion
    Schedule your tweets!
  • 19. 17
    3. Affiliate Marketing
    • Influencers
    • 20. Tracking
    • 21. Disclosure